Pattison Food Group’s Post

Every CPG brand faces competition from private label and global or national players. It’s the nature of our business. How your brand fends off this competition is the nature of your business as a brand leader. 🥊 Our Competitive Brand Audit questionnaire is our primary tool to help clients identify opportunities vs. these two types of competitors. I invite you to download a free version now. https://lnkd.in/gtH5QrdQ #competition #cpg #packaging #packagedesign #design #designstrategy #davidlemley #retailvoodoo #brandaudit

Every CPG brand faces competition from private label and global or national players. It’s the nature of our business. How your brand fends off this competition is the nature of your business as a brand leader. 🥊 Our Competitive Brand Audit questionnaire is our primary tool to help clients identify opportunities vs. these two types of competitors. I invite you to download a free version now. https://lnkd.in/g64DXcKV #competition #cpg #packaging #packagedesign #design #designstrategy #davidlemley #retailvoodoo #brandaudit

There is always a mood with every product and every variety. With The Chocolate Room🍫, we blended the brand’s uniformity, its mood and its audience🍫. When they decided to revamp their packaging. we did something bold like we do every time. Of course the audience liked it and the rivals didn’t. ;-) #designing #packaging #branding #graphicdesigning #creativepackaging #expressivepackaging #brandcollaterals #brandpositioning #chocolates #chocolatepackaging

Every CPG brand faces competition from private label and global or national players. It’s the nature of our business. How your brand fends off this competition is the nature of your business as a brand leader. 🥊 Our Competitive Brand Audit questionnaire is our primary tool to help clients identify opportunities vs. these two types of competitors. I invite you to download a free version now. https://lnkd.in/gDqZj5Gc #competition #cpg #packaging #packagedesign #design #designstrategy #davidlemley #retailvoodoo #brandaudit

We’ve seen firsthand how branded merchandise can amplify a brand’s story, and now we want to hear from YOU! Share your success story and tag us using #BrandingInAction. Let's celebrate creativity and impact together! #BrandingInAction #BrandedMerch #BrandedMerchandise #Branding #BrandStory

🚀 How RxBar's Redesign Led to a $600M Success 💰 ✨ The Redesign: In 2016, they rebranded with sleek, minimal packaging featuring: 📝 Clear Messaging: Simple, honest text showcasing key ingredients. 🎨 Minimal Design: A clean look with a friendly, approachable font. 🆔 Strong Differentiation: Unique packaging that set them apart from competitors. 📈 The Impact: 💵 $600M Acquisition by Kellogg’s 📊 Annual Sales Growth: From $2M in 2014 to $160M in 2017 🔑 Key Takeaway: Effective branding and packaging can transform a product’s market presence and lead to massive success. #Branding #Redesign #Marketing #UXDesign #StartupSuccess #NoBS #RxBar

Unveiling the future of branded merchandise! 🚀✨ Explore the top 9 trends that will redefine your promotional game in 2024. From tech-savvy essentials to sustainable statements, our latest blog has the inside scoop on what's hot in the world of branded goodies. Elevate your brand with innovation and style! 🔥👕🌐 Explore more in our blog post: https://lnkd.in/gYy2C2cj #Branding2024 #MerchandiseTrends #InnovateWithStyle #PromotionalMarketing #WorldwideMilton #WorldwideMtGravatt

Want to boost your revenue by 23%? It’s not rocket science—it’s brand strategy. Coca-Cola's long history brand building speaks volumes. A study by Lucidpress discovered that building and maintaining a consisntent brand can increase the revenue by 23%. Challenger brands, take note: being memorable and recognizable isn’t optional, it’s essential. Are you consistent enough to stand out? #BrandRecognition #MarketingStrategy #RevenueGrowth #cmo

A snapshot of just some of the ideas & designs created over 3 decades. #brandstory #brandstorytelling #brand #brandcreations #branddevelopments #strongbrands #brandgrowth #brandexperience #elmtree #elmtreedesign #brandusp #brandsunited #brandunited

Have you ever made a purchase simply because of its packaging? Yesterday, I attended LUXEPACK in New York, a premier trade show showcasing innovative packaging solutions. As a branding consultant at Labbrand, I frequently engage with consumers to understand their ideal packaging concepts. It was enlightening to align these insights with the latest innovations from packaging suppliers. At Labbrand, we harness the power of #semiotics in our research methodology to decode the design and experiential elements of packaging. Packaging, through its visual appeal, tactile experience, form, and functionality, plays a crucial role in reinforcing brand perceptions. Semiotics analysis ensures that your packaging strategy is competitive within your industry while facilitating meaningful impressions in the minds of consumers. If you share an interest in packaging strategy, design, and research, I invite you to connect with me. Let's explore how packaging delivers a signature brand experience that drives sales and fosters brand loyalty. #Packaging #PackagingResearch #PackagingStrategy