Passionfruit reposted this
Shaping the legal landscape of emerging technologies, intellectual property, data, and media laws 🚀
Influencers are taking on the role of investor through innovative brand partnerships, redefining the traditional influencer-brand relationship. 🤔 Curious how? I got you covered with my latest article diving into a recent video from TikTok influencer Alix Earle and her new investment in poppi, the viral soda brand. Under the creator-investor model, brands leverage the authenticity of creators and creators expand their business portfolios, shaping the future of brand partnerships. ✋ What seems simple at first, is actually rather complex when structuring the overall deal. “The tough part with equity or investment deals is that it sounds really sexy, but it’s a long game,” explained Creative Artists Agency’s Tobin Jaramillo 🔥 “In this instance, there’s an outlay of cash,” he notes. “And there might not be any sort of profit, or realization of profit, for a while, if ever.” Check out the full article over on Passionfruit for all the details! I also have some great insights by creator attorney Tyler Chou (who you should definitely be following here on LinkedIn) 🗣️ Also, feel free to hit me up here with comments or thoughts. Big shout out to Lia Haberman (another require follows!) for flagging this video over the weekend 🥳 https://lnkd.in/eux_ga6t #creator #CreatorEconomy #influencers #brands #partnerships #equity
Brent Ridley
5mo
Yes! This is what I’ve been doing for the last few years with our unscripted home improvement web series! We partnered with Lowe’s, Ridgid tools, and many others. Miracle Mechanical Sizzle https://youtu.be/7P50z4SLJ9s
Simon Pulman
5mo
Absolutely. Good article.
Well analyzed and well written. Thanks, Franklin.
Good article, Franklin, but a caveat: my husband has been involved in several of these deals, and there are often demands, frankly sometimes unreasonable/inflated, that influencers may make, and which may then require a certain amount of, well, let’s say resetting expectations around reality. This is a “tread cautiously” area imo.
Seth Christian
5mo
Great! and this is a testament in how the public affectively responds today about products through authentic advocation from real people. We will see more of this in the film spectrum, I promise! Weeeeeeee.
VP HNW Planning Services, International estate, art and digital legacy planning
5moFranklin Graves if a content creator invest equity into a brand (or vice versa) then would they be joint co-creators of the creative IP? Given a written contract for joint equity and dividends sharing etc etc..just curious as it goes beyond work-for-hire or independent-contractor..