How to maximize the benefits and avoid the pitfalls of corporate advocacy
"Willingly or unwillingly, today’s brands have stepped into the spotlight as unlikely advocates of social causes, such as LGBTQ rights, environmental conservation and reproductive rights. This coincides with a waning sense of faith in traditional leadership platforms, especially when it comes to effecting societal change. As such, we see consumers’ expectations shifting – it’s not just about products and experiences, it’s about products, experiences, communications and cultural influences that all combine to make a positive impact."
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1moI bet you guys won’t be smiling when Jesus comes back