Paramount’s Post

If your brand runs an ad over 15 seconds long on a social media streaming video that isn't long-form, you're worse than dead to most viewers—they hate you. How much time and money will it take to win back a potential customer, if possible, because your advertising is stuck in the last century? #advertising #marketing The worst is when you have an unskippable 30-second ad on a 15-second clip.

Do you need different ads for YouTube, streaming services, and traditional cable? According to Michal Fasone (Fasone & Partners), the answer is no. Consistency is key. You want your audience to see your product and image the same way across all platforms. However, if your ad frequency is high, it might be wise to use multiple creatives. This prevents your audience from getting burned out by seeing the same commercial repeatedly. Michal shared an insightful conversation with an attorney about this very topic. Advertising is all about reach and frequency. If your audience sees your ad every minute and a half, it's time to switch things up to keep them engaged. Catch the full episode for more valuable insights. Link in the first comment. #Advertising #Marketing #BrandConsistency #AdFrequency #TheHeroShow #MarketingStrategy #DigitalMarketing #MediaPlanning

Hey, peeps. It was my privilege to judge this year's GEMA Awards (formerly Promax) across the TV/Streaming - North America category. The platform shines a spotlight on the innovative and impactful work of the region's entertainment marketing community. A few takeaways from the entries I reviewed: -- Social campaigns that aim for shock and awe (specifically, relaunching or completely wiping accounts) are in -- Celebrity VOs still matter (and some are much better than others) -- Content should mirror your DNA (if even a small semblance of your brand ethos) #awards #marketing #creative

YouTube's latest update brings longer, consolidated ad breaks to your TV experience. For more insights on how this changes your viewing, get more information here! #youtubemarketing #youtubepromotion https://lnkd.in/drvBk34b

📈 A recent report revealed that more than half of US TV viewing is cordless. This is defined as people who have either never signed up for a paid, traditional television service or have canceled that service. With this surge in cord-cutting, ad-supported streaming platforms are becoming increasingly popular. 🌟 For advertisers, this means a growing opportunity to reach engaged audiences in the digital space. If you want to stay ahead of the curve and tap into the evolving landscape of streaming, let's chat! 📚 Read: Check out this insightful article from Marketing Brew: https://lnkd.in/e8FCU2cR? #Streaming #AdSupported #CordCutting #DigitalAdvertising #MediaBuying #AdvertisingAgency #MediaTrends

Cordless viewing does not mean just on-demand content. In fact, more and more live-tv viewing is happening via streaming. Case in point: I just watched March Madness in at least 4 ways 1. On TV Via broadcast on CBS (not streaming) 2. Streaming on YouTube TV (which was retransmitting the CBS affiliate) 3. Streaming via DirecTV’s streaming app (also a retransmission of the local CBS affiliate) 4. Streaming on my phone via the March Madness app.

It's a well-established fact that's been repeatedly proven over the years. In all medias, but ESPECIALLY digital, creative is by far the dominant driver. This is where Creative Resources Group shines. We develop and produce stand-out creative designed to achieve your goals. #agency #adagency #video #digital #commercials #streaming #marketing #advertising #socialmedia #socialmediavideo #videoproduction #media #digitalmedia #OTT #OTTvideo #digitalvideo #digitalvideoads #creative

📺 Nearly 2/3 of consumers say they would choose an ad-supported option if it saves them $4-5/month on a video subscription. That’s up from 59% in June 2023. 📺 38% would choose one service over others if it ofers a lighter ad load (shorter breaks and/or fewer ads). 📺 46% are more likely to pay attention to shorter ads and ad breaks. 📺 Most viewers consider ad breaks reasonable if they are one minute or shorter. 90 seconds is the tipping point where most viewers no longer consider a break reasonable. [Source: Hub's "TV Advertising: Fact vs. Fiction" Survey] #effectvinsights #advertising #research #tvadvertising #streaming #OTT https://lnkd.in/e4VXwFnT

Take a look at article written about the "Couch Potato" ad.

Google TV is now LIVE in Google Ads. 📺 John shares his initial findings insights on campaign settings, coupon code insertion in video ads, and easy video creation.  Check it out!👇https://bit.ly/3v8ooYz #googleads #googletv #GTV #streaming