Paramount Advertising reposted this
Paramount’s Content for Change campaign is a company-wide initiative that tackles media bias and promotes diverse storytelling. Content today must reflect the beautifully diverse world we live in by embracing and displaying the different lived experiences, authentic stories, and cultures of our global society. Tune in from the #EqualityLounge at #CannesLions2024 as the Content for Change team takes to the Croisette to discuss fostering inclusive creativity across TV, print, digital, and beyond. Join us as we break down barriers and open doors for a more representative media landscape. • Melissa C. Potter, Executive Director, Content for Change, Paramount • Crystal Barnes, EVP, Corporate Social Responsibility and Environmental, Social and Governance (ESG), Paramount Global • Gati Desai Curtis, President, Elite Media • Sherina Smith, Enterprise Chief Marketing Officer, American Family Insurance
