Investing in SSP inventory quality is crucial for brand building! At Paragon, our dedicated team conducts monthly human assessments to ensure brand safety, ad fraud prevention, and superior campaign performance. Trust us to safeguard your reputation and ROI. #AdTech #BrandSafety #SSP
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ICYMI: Five existential threats to Pro AV businesses (AVIXA): By Alan C. Brawn, Brawn Consulting. The 5 most obvious risks associated with buyers that we face in pro AV: Fungibility, parity and commodification (true or false, but the appearance of sameness) Plug and play mentality (keep it stupidly simple) Access to information (some accurate, some inaccurate, or incomplete) Expanded access to purchasing channels (so […] #DOOH #digitalbillboards #digitalsignage
Five existential threats to Pro AV businesses (AVIXA)
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Ad Fraud and Brand Safety ⚠ There has been a lot of talk surrounding Ad Fraud, false ad traffic, and brand safety in the Programmatic Advertising world. How can you mitigate these potential issues? Implement fraud detection tools and work with reputable ad exchanges to mitigate risks. Depending on which DSP you use, these options can be automatic or more advanced. Find a team that keeps your brand (and your money) safe! #programmaticadvertising #b2bleadgeneration #b2b #cmoinsights #cmos #chiefmarketingofficer #marketing101
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Lisa Westlund, Director of Search here at seoplus , emphasizes, 'True ROAS optimization transcends mere numbers; it requires a holistic approach to ad fraud prevention.' This statement encapsulates the need for a strategic, comprehensive stance against ad fraud, advocating for the protection of ad spending through smart, targeted strategies. Dive into her strategies for a more innovative approach to digital advertising: https://lnkd.in/gtFwGHrj
Maximizing ROAS Through Ad Fraud Prevention | seoplus
https://seoplus.com
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🚫 Ad Fraud in DSP: Unveiling the Truth and Securing Our Campaigns! 🛡️💼 Ad fraud remains a persistent challenge in the world of programmatic advertising, with DSPs being no exception. Let's shed light on this issue and discuss how to tackle it head-on: 🔍 The Real Impact: Ad fraud undermines campaign performance, distorts data, and erodes trust in the digital advertising ecosystem. 🛡️ Ad Verification: Implement robust ad verification tools within DSPs to detect and prevent fraudulent activities. 💡 Machine Learning to the Rescue: Leverage AI-driven algorithms to identify suspicious patterns and flag potential fraud. 🚀 Transparency Matters: Choose DSPs that prioritize transparency in the supply chain, ensuring legitimate ad placements. 🔄 Ongoing Vigilance: Continuously monitor campaign data and performance to identify anomalies and react promptly. By adopting proactive measures and embracing transparency, we can fortify our DSPs against ad fraud, ensuring a secure and successful programmatic advertising landscape. #AdFraud #DSP #ProgrammaticAdvertising #Transparency #DigitalMarketing #FraudPrevention #IndustryInsights
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Director of Sales GSAA I Spectrum Reach I Media & Marketing Strategist I Coach I Sales Driver
Questions to consider when looking for a Digital Partner...because not all impressions are created equal. 1. What type of data do you use to target a consumer and where do you get it from? 2. What are your qualifications for ensuring brand safety? 3. How can I verify my campaigns transparency? Spectrum Reach Built for What's Now and What's Next! #Empower2024
Spectrum Reach is proud to announce we’re the first publisher to earn the “Certified for Transparency” seal from TAG! TAG is a world leader in the fight against ad fraud. To increase trust in the digital advertising industry, TAG developed four separate certifications for companies to earn through supply quality and brand safety assurance. Spectrum Reach has earned all four: • Certified Against Fraud • Certified Against Malware • Brand Safety Certified • Certified for Transparency In the digital advertising space, not all impressions are created equal. That’s why we’re devoted to providing transparency from the jump. We protect our clients’ ad dollars and provide transparency into our supply chain of buying and selling media through to impression delivery. We also ensure your ads not only represent your brand, but also reach real people (not bots!) and provide return on your investment. Advertising campaigns that run through TAG-certified agencies and vendors are at lower risk of ad fraud than those that are not. As we continue innovating and building for what’s next, this “Certified for Transparency” seal provides assurance that our customers’ ads are placed in the most premium and brand safe media. https://lnkd.in/emDTv9UP #SpectrumReach #TagCertification #Innovation #advertisingtransparancy
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BD Manager for Google Services at CDW. Experienced Edtech and Tech manager helping people use technology to do great things.
Brand impersonation is a serious threat to retailers and brands. It can damage their reputation, erode customer trust, and lead to lost sales. Read more as Total Retail shares how to limit brand impersonation: #Retail #BrandFraud #Cybercrime
A Retailer's Battle Plan to End Brand Fraud
cdw.voicestorm.com
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Brand impersonation is a serious threat to retailers and brands. It can damage their reputation, erode customer trust, and lead to lost sales. Read more as Total Retail shares how to limit brand impersonation: #Retail #BrandFraud #Cybercrime
A Retailer's Battle Plan to End Brand Fraud
cdw.voicestorm.com
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Brand impersonation is a serious threat to retailers and brands. It can damage their reputation, erode customer trust, and lead to lost sales. Read more as Total Retail shares how to limit brand impersonation: #Retail #BrandFraud #Cybercrime
A Retailer's Battle Plan to End Brand Fraud
cdw.voicestorm.com
-
Brand impersonation is a serious threat to retailers and brands. It can damage their reputation, erode customer trust, and lead to lost sales. Read more as Total Retail shares how to limit brand impersonation: #Retail #BrandFraud #Cybercrime
A Retailer's Battle Plan to End Brand Fraud
cdw.voicestorm.com
