Minimize programmatic waste and elevate your ad standards! By optimizing ad buys, prioritizing transparency, cutting waste, and managing your media supply chains, you can maximize ROI and efficiency. Follow these insights from the ANA and industry experts. #ProgrammaticAds #MarketingStrategy #AdEfficiency #Transparency #AdOptimization
Paragon Digital Services’ Post
More Relevant Posts
-
Creative is becoming the most critical factor for ad success. The 3 key trends we're leveraging to generate $10M in ad spend for our clients:
To view or add a comment, sign in
-
CEO & Co-Founder VDB, Your Jewelry Tech Partner. We provide SaaS tools, apps & websites for B2B&B2C to enhance online & in-store experiences, drive sales & elevate brand recognition. VDB operates a global B2B marketplace
In this context, ad standardization refers to two different things. The first is the standardizing sizes, shapes, formats, and placement of ads on retail media networks. The second is standardizing metrics and terminology so that the entities buying ads know exactly what they’re getting and how ad effectiveness is being measured. What is Ad Standardization and Why Does It Matter? ▸ Link in comment
To view or add a comment, sign in
-
As more and more video advertising shifts to automated or programmatic execution, ad buying becomes more complex. Marketers are increasingly focused on simplifying the process. One way to accomplish that is supply path optimization (SPO) or streamlining the path from ad buyer to seller. #ComcastEmp
To view or add a comment, sign in
-
As more and more video advertising shifts to automated or programmatic execution, ad buying becomes more complex. Marketers are increasingly focused on simplifying the process. One way to accomplish that is supply path optimization (SPO) or streamlining the path from ad buyer to seller. #EffectvEmp
Why Video Advertisers Are Prioritizing Supply Path Optimization
socialagents.voicestorm.com
To view or add a comment, sign in
-
Yield optimization is the fine-tuning of ad inventory to extract the maximum value from each impression. Interested in learning more? ➡️ Unveil the yield optimization strategies that empower ad sellers to: - Navigate advertising complexities - Mitigate revenue volatility - Seize untapped opportunities - Establish a resilient and sustainable advertising model 🚀 https://lnkd.in/gB8hNQdY #advertising #advertisingtechnology #tvadvertising
To view or add a comment, sign in
-
As more and more video advertising shifts to automated or programmatic execution, ad buying becomes more complex. Marketers are increasingly focused on simplifying the process. One way to accomplish that is supply path optimization (SPO) or streamlining the path from ad buyer to seller. #FreeWheelEmp
Why Video Advertisers Are Prioritizing Supply Path Optimization
socialagents.voicestorm.com
To view or add a comment, sign in
-
A perfect example of the fragmented ecosystem that exist today. We don’t need more ads, we need the right ads at the right time to ensure we all win. Sell-side can drive more ad revenue and the buy-side/clients get a return on that investment through unique reach and business outcomes, etc. So how do we re-imagine the model and shift the paradigm?
Advertising Is Dead. Long Live Advertising.
wsj.com
To view or add a comment, sign in
-
As more and more video advertising shifts to automated or programmatic execution, ad buying becomes more complex. Marketers are increasingly focused on simplifying the process. One way to accomplish that is supply path optimization (SPO) or streamlining the path from ad buyer to seller. #EffectvEmp
Why Video Advertisers Are Prioritizing Supply Path Optimization
socialagents.voicestorm.com
To view or add a comment, sign in
-
As more and more video advertising shifts to automated or programmatic execution, ad buying becomes more complex. Marketers are increasingly focused on simplifying the process. One way to accomplish that is supply path optimization (SPO) or streamlining the path from ad buyer to seller. #EffectvEmp
Why Video Advertisers Are Prioritizing Supply Path Optimization
socialagents.voicestorm.com
To view or add a comment, sign in
-
In today's competitive digital marketplace, understanding the landscape of ad inventory and strategic placement can significantly boost your campaign's performance. Let’s dive into some essential strategies for leveraging diverse ad inventories to maximize your reach and impact. We are the experts...let us help #publir
To view or add a comment, sign in
21,903 followers
More from this author
-
Score Advantage in the Digital Age: ISO 27001 Certification
Paragon Digital Services 4d -
Driving Viewership in the Era of CTV: Why Paragon is the Secret Sauce for Many Media and Entertainment Companies
Paragon Digital Services 1w -
Paragon Media & Entertainment Services At-a-Glance
Paragon Digital Services 2w