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As an industry we spend a lot of time worrying about paper deselection, and rightly so. But lately, I seem to hear more about companies that had previously decided to get out of paper and are now back with paper.   And I don’t just mean the utilities and banks and service providers who, sometimes despite their best efforts, have found that customers still want paper billing options.   No, companies of all kinds are experiencing what one author colorfully calls “The Revenge of Analog,” a growing appreciation for—and pull toward—the physical, the tangible and the real. https://lnkd.in/eGEn22NB #paperindustry #paper

The Revenge of Print

The Revenge of Print

paperandpackaging.org

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