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Instacart Expands In-Store Shopping Cart Business to Include Ads : Instacart has pitched investors on the strength of its high-margin ads business, which brought in $222 million in revenue in its third-quarter results : Online Grocery, Ads Strength “With Caper Carts we are expanding into building technologies for the store because what we believe is customers are not going to shop just online or just in store” Instacart will share revenue from advertising on the smart carts with retailers “Our strategy is to enable retailers with all of the technology they need to run their business” “That’s why we have the vast majority of retailers already on our platform, well above any competitors” “Although there are other perceived benefits, like being able to track the total cost of the items in the cart or showing your shopping, these are of secondary importance to the customers and thus for retailers too” “The ability to serve up digital ads is likely a secondary draw to the cart”

Retail media is revolutionizing how brands connect with consumers. Take Wolt, the eCommerce powerhouse shaking up the game with personalized offers and revenue-driving strategies. Dive into the insights of data-driven marketing and discover how it's shaping the future of retail. Intrigued? Uncover more at PYMNTS >> https://lnkd.in/g8FA98BG #Personalization #RetailMedia #ECommerce #DataInsights

Amazon is still top dog in retail media, by far. Walmart grew 30% though. From the Financial Times, "Its US ad business, Walmart Connect, is part of an emerging industry known as “retail media”, in which big retailers flex their muscles as gatekeepers between vendors and consumers to sell ads to brands seeking an edge. US spending on retail media will exceed $54bn in 2024, Emarketer forecasts, up from $18.7bn in 2020. Ecommerce titan Amazon is expected to hold a dominant 77 per cent share, while Emarketer’s analysts see Walmart claiming 6.8 per cent of the market, with ad revenue of $3.7bn."

Introducing Dynamic Bidding with Walmart Connect! Walmart Connect's platform now features Dynamic Bidding, a powerful tool designed to optimize your ad spend and maximize your return on investment. 🔍 How It Works: Dynamic Bidding adjusts your cost-per-click (CPC) bids up or down in real-time based on the likelihood that a customer will purchase your item when your ad appears in their search results. 💡 Key Benefits: Optimized Ad Spend: Ensure your budget is used efficiently by dynamically adjusting bids to increase the chances of conversion.Real-Time Adjustments: Respond to changing market conditions and customer behavior instantaneously.Flexibility: Advertisers can opt into dynamic bidding and have the option to turn it on or off at any time to suit their campaign needs.Stay ahead of the competition and make the most out of your advertising efforts with Dynamic Bidding from Walmart Connect! 🌟 #DigitalMarketing #Ecommerce #WalmartConnect #DynamicBidding #AdTech #MarketingStrategy #ROI #AdOptimization Walmart Walmart Connect Walmart Marketplace Integration Shopify

The most important part of making a sale is no longer what sits on the shelf. It's about the beginning of the purchase cycle, which is now all digital. For most of my career, the best way to sell something to someone was put it on the shelf next to something they were already buying. In my conversation with Jason Goldberg, he said: The greatest marketing we ever had was called "Saw in store." If you came out with pumpkin spice Oreos for Halloween, you put them on the shelf next to regular Oreos. Today, no one discovers new products in the store. They discover those new products on TikTok before they go to the store. This is why having your data in order is so important. Consumers are inundated with products on TikTok and targeted ads nonstop, and when one catches their eye, they're not going to a physical store. They're going to Amazon or your storefront to research that product. If your prices are inconsistent or your description isn't informative enough or doesn't align with the actual product, you are risking a sale. This also brings up the importance of investing in digital, now more than ever. E-commerce grew from 15 to 20% of retail sales, which is definitely interesting. But, to me, the more interesting thing is 70% of that $7.3 trillion in sales in the US started with digital merchandising. If you're in charge of planning investment for your company, and you say to only invest 15% in digital, you're wildly underinvesting for the future, and you're probably gonna have some challenges down the road. Get your data in order, invest in the digital space to hook your consumer where they're at now, and see your sales grow. ____________________________ I'm on a mission to help e-commerce leaders sell more. Follow along as I share what I'm hearing from around our industry.

interesting data that shall drive our marketing strategy

Family-owned business Chomps views Instacart as a hybrid channel that seamlessly integrates the digital and physical shopping journey. Innovative features like shoppable display and shoppable video ads have allowed Chomps to engage with consumers at various stages of the purchasing journey, contributing to both category and brand discovery, as well as efficient conversion goals. Learn more in our article below. ⬇️

Exciting times ahead! With Amazon finally making its debut in South Africa, local brands are gearing up for an e-commerce revolution. But wait, have you thought about your retail media strategy? With 74% of global consumers starting their buyer’s journey on the Amazon platform, this oversight could end up hurting brands' Amazon strategy. Martine Kevelham, CCO of Incubeta Marketplace breaks this down in our latest article stating that "Retail media is the best way for e-commerce brands to get as close as possible to the consumer in the digital isles and as they make their final decision in their online retail journey". Let's unpack this more. Click the link below!

Retail Media Networks (RMNs) have been riding high, like the glitziest rooftop party where “synergy” and “disruption” buzzwords flew faster than the champagne corks. But the morning after has arrived, and the hangover is real. RMNs—once hailed as the golden goose of ad-tech—are hitting a serious wall. As Digiday pointed out this morning, even juggernauts like Amazon and Walmart are watching their piece of the pie shrink at a time when everyone expected the pie to keep getting bigger. For years, RMNs were marketed as the next best thing since Wonder Bread, serving up targeted ads backed by first-party shopper data. Amazon, Walmart, Target, and Kroger dove in, turning retail into a cash-printing machine with RMN spend hitting $54.48 billion this year. But here's the kicker: spending has dropped by 33%, and the cracks are showing. Amazon, once the reigning champ, is seeing a 24% year-over-year dip in RMN revenue, making even Jeff Bezos sweat. It’s not just about the shrinking numbers; the real pain point is diminishing returns. Brands are waking up from their RMN-induced fever dreams, realizing that throwing more money at these networks doesn’t always equal more sales. As Keen Decision Systems recently reported, the math simply isn’t adding up for advertisers. More money doesn’t equal more sales—kind of like how eating more pizza doesn’t magically give you six-pack abs. But don’t write off the little guys just yet. While Amazon and Walmart are struggling to maintain their RMN dominance, smaller players like Instacart and Target’s Roundel are quietly stirring things up. These smaller RMNs are proving that they can deliver niche, high-intent audiences and more personalized advertising experiences. Instacart’s Carrot Ads and Target’s growth strategy show that there’s still a lot of untapped potential outside the behemoths. If you want the full scoop on RMNs’ rocky road, check out the newsletter from this morning. It’s packed with insights into why brands are rethinking their RMN strategies and where the future is headed. Tagging: Amazon, Walmart Connect, Kroger, Instacart, Target, Digiday, Keen Decision Systems, CARROT Ads, Target Roundel, Jeffrey Bustos, Mike Feldman

There are two fundamental constraints to Retail Media Networks (RMNs): Audience Size: RMNs and retargeting are closely related because they both depend on a finite audience—namely, the visitors to a retailer's website. This naturally limits the growth potential for both strategies. Just like retargeting, where effectiveness is capped by the number of users already engaging with a brand, RMNs are constrained by the traffic to the retailer’s ecosystem. If fewer people visit the site, the available audience for RMN ads shrinks, which in turn can reduce revenue, assuming a constant return on ad spend (ROAS). While expanding to offline shoppers or using lookalike audiences can increase reach, performance may not be as strong. Performance (Incrementality): The second key issue is incrementality—or rather, the lack of it. Serving an ad through an RMN doesn’t necessarily result in a new, incremental sale. Many of these ads reach shoppers who likely would have purchased the product anyway. This mirrors the problem with retargeting: when ads primarily reach people who are already inclined to buy, the impact of the ad spend diminishes. Advertisers are becoming more aware that increasing their RMN budget doesn’t always translate into a corresponding rise in sales. In the early days of RMNs, or even before they were called RMNs I had the honor of working with HookLogic, Inc. (Acquired by Criteo in 2016) advertisers were eager to spend more because ROAS was so high. But when budgets weren’t fully spent, the solution became offsite retargeting. Any change from an measurement standpoint on the advertiser side can cause a step up or down in spend. My general go to with any marketing technique is watch the 90s PSA video about cocaine and make sure you aren't in this doom loop. https://lnkd.in/e-mDQiVs #RetailMedia #DigitalAdvertising #MarketingStrategy