Packaging World’s Post

"Conversely, a circular economy aims to create closed-loop systems in which materials are recycled and reused perpetually to create zero-waste manufacturing processes." Read more about circular economy benefits, and some successful examples from Adidas and Burger King! #thomasforindustry #togetherforindustry #adidas #burgerking #thomasindustryupdate #tiu #thomasinsights #circular #economy #circulareconomy #savings #cost #conservation #resources #energyefficient #reputation #growth #revenue #greenhouseemissions #b2bmarketing #digitalamarketing #industrialmarketing #manufacturingmarketing #searchengineoptimization #seo #seoservices #cro #conversionrateoptimization #websitedevelopment #websitedesign #websiteoptimization #audiencetargeting #crmsolutions #enewsletter #thomasadvertising #newcustomers #fillworkcapacity #videomarketing #catalogdesign #fillcapacity #suppliers #oemsupplier #oemmanufacturer #fillmachinecapacity #retargeting #retargetingads #premiumverticlesponosorship #pvs #digitalpresence #manufacturingnews #industrynews #leadgeneration #leadgenerationservices #leadgenerationstrategy #leadgenerationmarketing https://lnkd.in/gCKRpeRz

As sustainability packaging and design trends evolve, it can be difficult for retailers to adjust their own brands to keep pace while maintaining the look and feel needed to attract consumer attention. https://lnkd.in/gTEqJnmK rigalipackaging.com ….. #rigalipackaging #custompackaging #packagingsolutions #packaginginnovation #consultationservices #packaging #packagingmaterials

Brand owners prioritize sustainable packaging, customizing brands' packaging for online channels and seeking digital tools for supply chain visibility. This shift aligns with the increasing demand for environmentally conscious practices in the industry. Explore these changes and their impact to gain valuable insights. https://bit.ly/3USzZFW #packaging #packagingindustry #SustainablePackaging #commerce

Five Myths About Consumers’ Relationships With Sustainable Brands P: Sterling Brands About this piece (article). Thank you, Mike Bainbridge. Sterling Brands attended the SPC show in Boston and wrapped up the experience with these 5 takeaways debunking common misconceptions heard from brands. I want to also point out that it’s encouraging to hear that more brands and design agencies are attending these events. Recycling is all consumers care about when it comes to a brand’s sustainability. WRONG! All consumers respond to the same sustainable messages. WRONG! Consumers always assume sustainable brands are more expensive. WRONG! Government needs to drive more change in packaging sustainability. WRONG! The most sustainable consumers are “off the grid tree huggers” who have rejected big brands. WRONG! My takeaway. Listen to your customers, customers. Even if the brand does not have an ear to the ground, be the ear for them. https://buff.ly/466GmqZ #SterlingBrands #sustainablepackaging #spc #brandstrategy

A little summary of what we talked about at Sustainable Brands . - The packaging of the future will always be sustainable. It will either be a true recyclable or compostable option… there will be no choice and they will actually be recycled or composted. - All packaging will be linked to a digital version of themselves through a connected packaging platform to communicate sustainability or to boost engagement and data on product. - The true winners will be the brands that extend their storytelling from print and web to on-product packaging. Carrying marketing efforts to the end product that the consumer is ultimately consuming. - Tremendous value is gained by customizing packaging: whether it be a person’s name, a region, a sports team, etc. - something that brings a deeper connection between consumer and product being sold. - Start storytelling, it’s not too late to start and don’t be shy; no one is judging… (actually everybody is but that doesn’t matter :) ) And there are ALWAYS plenty of interesting things you are doing that can help you build your brand or company. People want to buy from people, not companies. If you want to do any of that stuff, you know who to call :) HP Plus Media Solutions Julie Davitz Sarah Douglis Rootree Inc. Pia Simran Jean-Baptiste Raimondi

It's time to embrace sustainability with eco-friendly packaging materials. As consumer concern for the environment rises, eco-consciousness becomes a pivotal aspect of your brand strategy. Today's consumers demand businesses use eco-friendly packaging materials, and they're willing to pay a premium for it. Learn more from our recent blog: https://hubs.ly/Q020qxTp0

What kind of packaging do you expect during the holiday season? This is a great article about the evolving landscape of consumer preferences toward sustainable packaging and the challenges brands face in regaining consumer trust amidst greenwashing fears. As we get ready for the holiday season, all we need is for companies to prioritise sustainability, transparency, and authenticity in their messaging and packaging practices. #sustainability #packaging #communication

More and more consumers want brands to step up their sustainability game. Many consumers — especially Millennials and Gen Z — want businesses to use eco-friendly packaging materials, and they don't mind paying a premium for it. So, what are these eco-friendly materials and how can your brand improve its sustainability initiatives? Learn more here: https://hubs.ly/Q02qQp910

Excited to share ENSO's latest article on the importance of authenticity in sustainability marketing! As a marketing manager, I understand the challenges brands face in telling their sustainability story in a way that resonates with consumers. Did you know that a staggering 88% of consumers don't immediately trust brands that claim to be sustainable? In a landscape where #sustainability claims are scrutinised, consumers need the ability to make informed decisions when purchasing products, without the fear of being fed inaccurate or unclear information. Sustainability #marketing should be authentic and brands must take the responsibility to simplify and streamline information delivery, ensuring that consumers can effortlessly access and understand their claims. By embracing authenticity, brands can create positive impact and foster long-term customer loyalty. To learn more, check out our latest article by following the link below: https://lnkd.in/eTeNnBmy