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As we celebrate Pride month it’s a useful time to consider how well the protection market is serving the LGBTQ community. We conducted some consumer research into underserved sections of society and found that LGBTQ customers were 11% less likely to have individual protection than those identifying as heterosexual. As the protection market looks to provide more cover to a wider population, this is an area that needs further research to understand the barriers to purchasing. Perhaps some of the following factors are still influencing decisions? •        Being wary of engaging with individual products which have been slow to adopt more inclusive language •        Being put off by questions that feel intrusive and personal, or •        Belief there is a bias in insurance against those living with HIV Whatever the reasons, we must find ways to be more inclusive and ensure that more people are covered by protection insurance regardless of their demographics or circumstances. https://lnkd.in/eegefTAH

Welcome to our 2024 annual report Beneath the Surface

Welcome to our 2024 annual report Beneath the Surface

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