The takeaways from Nick Howard's presentation:
Beauty brands should adopt a multifaceted approach to capitalise on AI's potential for growth and scalability.
Firstly, they should leverage AI tools for personalised recommendations and product development, utilising data on customer preferences, skin types, and environmental factors. This not only enhances customer satisfaction but also drives repeat purchases and loyalty.
Secondly, brands should prioritise collecting and analysing first-party data to navigate evolving data privacy regulations effectively. Building strong customer relationships through transparent data fosters trust and enables brands to deliver tailored experiences without compromising privacy.
Additionally, investing in AI-driven analytics for market segmentation and cohort analysis provides valuable insights into consumer behaviour, allowing brands to refine marketing strategies and effectively target high-value customer segments.
Lastly, collaboration with industry stakeholders and continuous dialogue with consumers is essential for staying ahead of evolving trends and consumer needs, ensuring that AI-driven initiatives remain relevant and impactful in driving growth and scalability for beauty brands.
#innocos #beautyai
Had a few wonderful days with the INNOCOS community in Napa Valley. Thank you Iryna Kremin 🇺🇦for organizing the events and we simply cannot ask for a better community. The talks, the experts and the panels are one of the kind. Looking forward to meeting new and old friends in Greece 😉 !
#innocos #beautyia #skincare #skin #skinanalysis #beautytech
Proud to be your stand buider 🙏