Overwolf’s Post

⚡ Attention all gaming & entertainment website owners! We’re thrilled to announce that NitroPay has been acquired by Overwolf (rebranding our name to “Nitro”) and with it, bringing net-7 payouts to all website publishers on our platform. As part of our aligned vision to revolutionize the ad tech industry, we’re offering website owners unparalleled opportunities for increased monetization, including: 🏆 Net-7 payouts ⚡️ Lightning fast ad loading ☎️ Same-day support 📈 More demand for ad inventory More than that, joining forces with Overwolf brings our shared reach to 100M unique users monthly across a rich ecosystem of desktop apps, mods, private servers and over 500 premium websites - becoming an attractive marketing buy for anyone looking to advertise in the gaming and entertainment sector. A big thank you to the entire Overwolf team for their confidence in Nitro, and the Overwolf investors for trusting that gamers are the future. We’re so excited to become part of the pack and get started. For more info about the acquisition see: here: https://lnkd.in/dUE5MGGb If you’re a gaming/entertainment website owner interested in net-7 payouts and increased demand for your ad inventory reach out to our Nitro team via the website: https://lnkd.in/dhahsD_X #Publishers | #GamingIndustry | #GamingAds | #Monetization | #AdTech

With 72% of advertisers intending to increase their gaming advertising budgets in 2024, brands & agencies are starting to realise that gaming ads command huge attention and engagement levels, which far exceeds the levels seen from traditional online ads. At TotallyAwesome, we understand the significance of combining engaging gaming ad formats with hyper-relevant contexts for higher cut-through and campaign effectiveness. What does all of this mean for brands & agencies wanting to get involved in this growing space? Our Regional Gaming Director, Gary Fung, shares his thoughts with AdNews Australia on what advertisers need to do differently in 2024 to effectively capture the attention of gamers. Read more: Ready to supercharge your gaming strategy? Contact us at [email protected] or www.totallyawesome.tv to learn more. #totallyawesome #contextualtargeting #contextual #cookies #digitalmarketing #media #gaming #gamingadvertising

As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. But to truly reap the benefits of this strategy, publishers need to understand not only how in-game ads work but how best to implement them. #monetizemore #advertising #gaming

𝗚𝗹𝗼𝗯𝗮𝗹 𝗲𝗺𝗲𝗿𝗴𝗶𝗻𝗴 𝘁𝗿𝗲𝗻𝗱𝘀. #videogameindustry "The fusion of gaming and marketing not only provides innovative ways for advertisers to convey their message but also adds a new dimension to the gaming experience, making it a win-win for both the gaming industry and advertisers... "In 2024, US mobile game ad revenues are forecast to reach $7.74 billion, a 13.0% increase YoY, EMARKETER forecast. For reference, 𝘁𝗼𝘁𝗮𝗹 𝗴𝗮𝗺𝗲 𝗮𝗱 𝗿𝗲𝘃𝗲𝗻𝘂𝗲𝘀 𝘄𝗶𝗹𝗹 𝗯𝗲 $𝟴.𝟱𝟯 𝗯𝗶𝗹𝗹𝗶𝗼𝗻, meaning mobile game advertising makes up 90.7% of gaming revenues.  𝗘𝘅𝗽𝗹𝗼𝗿𝗲. https://lnkd.in/gnDGyrHS #mobilegame #advertising #marketing #gaming #revenues #videogame #us #globaltrends

Gamers aren't interested in your old-school ads. They are interested in brand integrations that enhance play. Add that up, and you get amazing revenue opportunities for game publishers. Some more depth in the article below. #brandengagement #mobilegaming #gamepublishing #cpgbrands

Here comes the gaming revolution as Monetizr secures a whopping $4 million to reshape the in-game advertising landscape! 🎉📱 Monetizr is on a mission to banish intrusive ads from the mobile games world, replacing them with captivating brand experiences. With a focus on scalability, modularity, and programmatic ad engagement, Monetizr is set to disrupt the multi-billion-dollar mobile games ad market, redefining how brands connect with gamers. 📊🎁 Read more about the game plan in Tech.eu by Dan Taylor here: https://bit.ly/3s8z0Fl

With the popularity of gaming continuing to rise, it's becoming clear that this virtual playground is a powerful tool for marketers. The advertising world is catching on, but despite increased interest from consumers, many remain hesitant to act. Half Dome Digital Lead Euan Macdonald, spoke to AdNews Australia about some of the opportunities and challenges of leaning into the gaming advertising space, saying, “New formats like shoppable, brand extensions and Metaverse actions continue to build out engaging inventory for advertisers to tap into,” “Bespoke measurement solutions will allow advertisers to better understand how users engage with ads in formats and spaces that don't tend to align with traditional advertising channels,” Hear more from Euan and a range of other industry players in AdNews Australia's special three-part series covering gaming advertising. 🎮 Jason Pollock #HalfDome #AdNews #opinion #gaming #gamingadvertising #mediabuying #digitaladvertising https://lnkd.in/dd-CS7fx

⚪ SocialPeta Ltd recently released the "2023 Global Mobile Game White Paper," offering a detailed global mobile gaming market analysis. The report highlights a 50% YoY growth in mobile game advertisers, with Southeast Asia becoming the most competitive market, hosting nearly 20,000 monthly advertisers. Mini-game advertising witnessed a surge in popularity, evolving into standalone formats with refined creatives. The 70-page white paper, sponsored by SocialPeta and supported by industry partners, equips gaming professionals with crucial insights for success in the dynamic global market. For more on the report, click here 👇 #SocialPeta #MobileGames #MarketAnalysis

Five misperceptions about Video #GameAdvertising 🎮 based on IAB Study 1️⃣ It’s too expensive for brands to get started.  2️⃣ In-game #advertising is too hard to activate with quality inventory.  3️⃣ Gaming cannot deliver on key objectives throughout the funnel. 4️⃣ In-game advertising is too difficult to measure. 5️⃣ In-game advertising is not brand safe and not welcomed by players. See what the industry needs to do next ⬇ https://lnkd.in/e3u9z4PC #future #innovation #MarTech #AdTech #marketing #Gaming #Technology

Hey Friday Fans! Let's dive into the week's hottest topics: #NewFronts and #PlayFronts. While NewFronts traditionally takes the spotlight in discussions on digital advertising, PlayFronts is emerging as a key player, especially in the gaming realm. Amid these conversations, check out our latest article on PlayFronts 2024 and how they're shaking up the advertising landscape by unlocking gaming's potential. #decenterads #programmatic #adtech #iab #advertising #ctv #media Read more here: https://lnkd.in/dbivaziD