Outreach reposted this
We've all heard of FOMO, but what about FOFU? 🤔 FOFU = fear of f***ing up 😨 And FOFU is higher than ever today. Manny Medina, CEO at Outreach, brought this up during his opening keynote at #RevOpsAF 2024 in San Diego a few weeks back. He calls it the no-decision epidemic. Because buyers are looking at opportunities, and choosing to "sit this one out." Because no one is getting fired for NOT making a decision, for continuing with the status quo. Because in today's market, FOFU > FOMO. So how do you flip this around? Manny offers up a few options, but my favorite is 👇 Micro-commitments 🤏 Instead of focusing on the macro-commitment of the deal, Focus on those micro-commitments to things like: Time 🕰️ Change 🤨 Investment💰 Make it easy for your buyer to take that first step, and then implement those micro-commitments at scale. Do this, and you'll be on your way to making sure that FOMO > FOFU, and not the other way around. #revops #revenueoperations #salesops #salesoperations #marketingops #marketingoperations #mops #sops #gtmops #alltheops
Matthew Volm This is 100% correct and I've been saying it for years now. The biggest competitor in any deal is the status quo! Every single sales team has lost more deals to status quo than any of their named competitors. This is the REAL reason behind all lost deals tagged as "ghosted, no response, etc".
Manny’s keynote was one of my highlights, so many parallels with CS!
This is the way Emma 👏🏼
RevOps @ Hypatos.ai | Automating Document Processing
4dLuca van Skyhawk interesting regarding messaging