Outbrain’s Post

⚽️[Sports Biz News]🇪🇸 Girona FC Partners with Cafès Cornellà for Two Seasons!👏 Girona FC has entered into an exciting two-season partnership with Cafès Cornellà, a renowned coffee company rooted in the Girona region. This partnership strengthens the connection between the football club and the local business community while enhancing the overall matchday experience for fans. Founded in 1920, Cafès Cornellà is a family-owned business known for its high-quality coffee. The company will now supply coffee to all bars and hospitality areas at Estadi Montilivi, ensuring that fans, staff, and players can enjoy premium products. This collaboration highlights how local businesses can leverage sports partnerships to reach a broader audience, not just in Girona but across Spain, given the visibility of La Liga. From a **sports marketing** perspective, this partnership is strategically valuable. Girona FC strengthens its regional identity by aligning with a respected local brand, while Cafès Cornellà gains exposure through its association with a professional club in one of the world’s most prestigious leagues. Sponsorships like this enable local companies to connect with a passionate fan base and broaden their marketing reach. Additionally, this partnership enhances the matchday experience by offering locally sourced coffee, creating a more immersive environment for fans. It provides a taste of local culture, making the overall experience more enjoyable and authentic. From a **CSR (Corporate Social Responsibility)** and **ESG (Environmental, Social, and Governance)** standpoint, this partnership goes beyond business. Cafès Cornellà reinforces its commitment to the community and sustainability, aligning with Girona FC’s values. Supporting local products benefits the regional economy and minimizes environmental impact. In conclusion, this partnership between Girona FC and Cafès Cornellà exemplifies how sports marketing, CSR, and ESG can work together to strengthen both brand and community ties.  #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #gironaFC #laliga #cafescornella #coffee #spain #football #footballfan #CSR #ESG

As the versa sports events new project approaches, I can't help but feel exhilarated by what lies ahead. This year promises to be bigger and better than ever before! With a significantly larger budget, greater engagement from key stakeholders, and more opportunities for growth, this event is set to make waves in the sports industry. The increased scale of this event is not just a testament to our team's hard work and dedication but also a fantastic opportunity for personal and professional growth. It's inspiring to see how far we've come since the last event, and I'm grateful for the chance to contribute to its success once again. I believe that Hard work pays off. Persistence and resilience, coupled with a clear vision, are the keys to achieving greatness. I am determined to be a change-maker in this industry and will not rest until I see it through. Let's make this event a benchmark of excellence and innovation. Here's to pushing boundaries, embracing challenges, and never giving up on our dreams! 🚀💪 #EventExcellence #Innovation #HardWorkPaysOff #Resilience #ChangeMaker Proud to share our clubs new logo

Check out what my brilliant best friend Jules Hilson & her partner Laura Weston have launched today. A specialist women's sport consultancy See You At Jeanie's designed to support brands & sports organisations to capitalise on the full potential of women's sport. Check them out & let me know if you want an intro!

🚩 Who's a "more" passionate fan? The die-hard Real Madrid supporter, a generational Dortmund fanatic, or maybe someone who bleeds the colors of their hometown club like Wrexham or Atalanta? ⭐️ I think this is the Real Beauty of Fútbol beyond trophies. 🏟️ Fandom is as personal and intense as one makes it. Trophies of course bring glory. They bring joy, new generations of fans, and resources. But the true depth of a fan's feeling towards its club goes way beyond just winning. As #JudeBellingham reflected this week: Real Madrid has a global reach, versus the city-woven identity of Dortmund, where yellow and black saturates everything. In the end the difference is only in the reach, not the feeling. ⚽️ Think about it: some towns are built around their clubs, like Wrexham. Others share cultural roots, like Inter and Milan. The fiery passion of Boca Juniors, the Catalan soul of Barcelona – your club's cultural brand reflects who you are, and vice versa. 👀 Even if tonight you choose a team just to "stick it to the other guys," it says something about you! Here's the marketing thought: Brands that truly understand the emotional core of fandom can create strategies that go beyond the traditional. A one-size-fits-all approach just won't cut it. Each club, with its unique history and passionate community, could have a tailored strategy. 🟡⚫️ Today's fans are smarter than ever. They know #sponsors contribute to the teams they love. It's about supporting the very heart of the club and the community. ⚪️🟣 Sponsors who understand this emotional connection are the ones who win. They build bonds that last generations. Now: Who are you backing in the #UEFAChampionsLeague Final? #RealMadrid or #Dotrmund... none?

Foundations of Excellence: 9 principles as pillars of the project 🌟 The Principles of the "Sharing European Sports Excellence (SESE) Model" stand tall as the guiding pillars of our project. 🏛️ These principles not only lay the groundwork for a shared vision on Regional Sports Excellence but also serve as both the foundation and the starting point for the implementation of our model 📃 Excellence Sportegions concept is based on the idea that the success and experiences of other regions can help Europe to advance towards a more inclusive, smarter, and sustainable sport sector. How? 👉 By sharing ideas and knowledge 💡 Discover all the principles and start adopting them. Stay tuned!

This week, Ellen Hughes joined our friends at GAC UK at the European Sponsorship Association (ESA)’s 'Time for Action with Sport Sponsors Climate Pledge’ event. Moderated by François Singer from 17 Sport, the panel featured: Fiona Morgan, Chief Purpose Office at SailGP, Fabien Paget, Co-Founder & CEO at 17 Sport, Kevin Tayebaly, Co-Founder at ChangeNOW and Stuart Wareman, Global SVP Experiences, Events & Sponsorship at Accor. Ellen’s Takeaways: "The panel discussed a range of thought-provoking ideas on sustainability in sports, including Fiona's emphasis on collaboration: while competition is important in sports, sustainability in the sports industry should be a collective effort, not a competitive one. Collaborating across the industry to share sustainability successes, learnings and challenges will help to drive forward sustainability in the industry. "The importance of the relationship between sponsorship, sports and sustainability was another key topic of discussion. Fabian, Kevin and Stuart spoke about sponsorship being a key scope 3 emissions relationship and that sustainability progress in this space requires coherent strategies, actionable commitments and measurement.” 🔗 Check out our report with Relative Insight on 'Sports fans on Sustainability': https://lnkd.in/eKNcXV5b #Sustainability #SustainabilityLeadership #SportBusiness #ItAllAddsUp

Celebrating Success Together: A Lesson from the Olympics 🏆 In the spirit of true sportsmanship, this powerful image of two American athletes bowing down to celebrate a Brazilian athlete’s gold medal speaks volumes about respect and support between nations. It’s inspiring to see such camaraderie and mutual appreciation. This scene resonates deeply within our professional lives. In our profession, working with colleagues and partners who support and elevate each other is crucial. It’s not about having sharp elbows but about recognising the hard work and dedication it takes to reach certain positions. Just as these athletes show respect and solidarity, we too should strive to build a collaborative environment where success is celebrated collectively. (Not just writing it on a job ad) Let’s continue to support each other’s journeys and achievements, knowing that together, we can reach greater heights. We are currently working with some powerhouse firms who are big advocates for culture and an inclusive environment. If you’re missing this in your firm, let’s chat; 📧: [email protected] ☎️: 0466 166 563

NEW BLOG POST ✍🧠️ Ways To Celebrate 2024 Sporting Events with Your Team 🎖️⚽ What says team more than sports? With the 2022 Global Sports Survey finding that more than half of respondents (57%) are watching more sports now compared to 2020 (43%), you can guarantee that majority of your team have some interest in sports or have at least heard of the major sporting events coming this 2024. 📈 Sports can bring employees closer together, providing a common goal or a interest that opens doors for conversations, teamwork and building strong bonds. 🥅 Read our latest blog post for ideas on how to integrate your team away days with the 2024 sporting calendar: https://lnkd.in/eBjkPych . . . . #teambuilding #teambuildingactivities #teambuildingevents #sportingevents #teamsports

#Sports have an unparalleled ability to bring people together and create moments that resonate far beyond the final whistle. Take the 2024 #F1 Italian Grand Prix at #Monza, for example—#Charles_Leclerc’s victory drew an overwhelming number of #Italian fans, a crowd that far surpassed even the largest gatherings for figures like Trump and Obama. This wasn’t just a win on the track—it was a moment that united millions, transcending everyday life. The sheer number of #fans who celebrated Leclerc’s triumph underscores the immense power of sports to inspire and connect people on a massive scale. What makes sports so impactful? It’s the way they evoke emotions that are universally understood—joy, anticipation, triumph, and sometimes, heartbreak. These moments create a shared experience that binds fans together, regardless of where they’re from or what they do. Moreover, sports inspire a deep sense of pride and identity. Leclerc’s win wasn’t just his own; it was a victory for Italy, celebrated by a nation that saw itself reflected in his success. This sense of belonging and collective achievement is what makes sports so powerful. In a world that often feels fragmented, sports provide a common ground where people can come together, celebrate, and feel part of something greater. The impact of sports is profound and far-reaching, reminding us of the strength and unity that can be found in shared moments of triumph.

As Association Meetings International reports, an increasing number of convention bureaux - usually focused on winning conference business for their cities - are trying to gain competitive advantage in the field of sport. #SportsBiz #SportsBusiness #TeamsEurope #TeamsEurope2024