Tomorrow, MAD//FEST presents a unique panel featuring our Head of Enterprise UK, Alex Cheeseman. He will be joined by Marc Guldimann, CEO of Adelaide, and Benazir Barlet-Batada, former Senior Marketing Director at Mondelēz International, to discuss strategies for captivating a digital audience in an increasingly competitive landscape. Be sure to catch the session on the Hexagon Stage at 4:40 pm for practical insights into effective audience engagement! #MADFest2024
This will be a good one!
It’s not enough just to reach audiences. You have to engage, immerse and captivate them. Discover just how effectively digital signage extends the boundaries of audience engagement by downloading “Harnessing the Power of Digital Signage,” the white paper you’ll find on our Sony partner page. https://hubs.la/Q02rbVSz0
smart brand leaders understand the shift from experiential activations to intentional, culturally resonant programs. moving beyond one-off outreach to meaningful audience development, they shape strategic marketing that truly connects and resonates. sending up a bat signal for clients/partners for the second half of 2024 who are interested in building long-term engagements for their upcoming fall '24 and spring '25 seasons and beyond. The Culture LP #brandstrategy #culturalmarketing #community #culture #consultant
#AttentionMetrics pave the way for a new definition of media quality, as affirmed by Marc Guldimann. Our Attention Playbook, made in collaboration with Adelaide, is your roadmap to navigating the evolving landscape. Download the guide for a deeper understanding of audience engagement: https://outbra.in/3ucKTv5
How do you increase audience engagement at an event? It's not just about what happens during the event in person - it's also about what happens before and after the event through virtual and hybrid strategies. In this article by Kelly Harvey, understand what event engagement is and why it is so important, learn how to develop your own event engagement strategy, and discover how to measure audience engagement. https://lnkd.in/gDg7jH_C #EventPlanning #EventManagement #SkillDevelopment #EventMarketing #ProfessionalGrowth
Hybrid Magic: Boosting Attendance and Engagement ⚫ Hybrid events combine the best of both worlds, allowing for in-person and virtual attendance. This format increases overall participation by accommodating different preferences and circumstances. It's a powerful way to expand reach and diversify audience engagement. 🟨🟩🟦 Full conversation >> https://buff.ly/3RmFFFJ #HybridEvents #ExpandedReach #FlexibleAttendance
How to Tailor Your Set List for Maximum Audience Engagement Learn how tailoring your set list can massively increase your value and chances of getting rebooked. Discover the importance of adapting your songs to the venue's vibe and target audience. Whether you're performing at a young person nightclub or an old country pub, this video will provide valuable insights. #AudienceEngagement #SetListTips #MusicPerformance #TailoringSongs #VenueVibes #EntertainmentTips #SongSelection #MusicianLife #PerformanceSkills #MusicIndustry
Senior Marketing Director | Experienced People Leader | FMCG |Top 100 The Most Effective Marketers 2022 (Marketing Week) | Power 100 Marketers 2022 (Campaign) | DE&I Champion | Ex-Mondelez, Treasury Wine Estates
4wLooking forward to it!