Captured at #CannesLions2024, Adelaide's CEO Marc Guldimann spoke with The Drum about the transformative impact of attention metrics on contemporary media buying strategies.
"My advice to advertisers today is to start now, don't wait for the market to catch up." Marc Guldimann, CEO, Adelaide discussed how brands can embrace newer metrics and newer buy-ins to efficiently reach their audiences. In partnership with Outbrain #TheDrumatCannes
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The Ikea Effect'' describes the growing attachment viewers are developing for the content shown to them on their YouTube media universes — shaped by their own preferences. This means audiences have a closer rapport with creators, who increasingly ask their viewers what they want to see next. Find out how marketers can get ahead in this changing media landscape → https://goo.gle/3ZuxSIG #ThinkWithGoogle
Growth Marketer 🚀 | I help 6-7 figure ecommerce businesses scale using Facebook and Instagram Ads 💰
Scale your market by using lookalike audiences! Let Meta's algorithm find you new buyers based on your existing converters. Be lazy and let Meta do the work for you. #facebookads #facebookadstips #lookalikeaudiences
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🚀 We’re thrilled to share that our latest strategy is in beta, allowing brands to target a broader set of colder audiences risk-free. 🎯 The approach remains consistent: offering value and gifts to engage. Results? Our clients are seeing substantial incremental revenue, with some adding up to $500K monthly. Exciting times ahead! Listen to the full episode here: https://bit.ly/4e7HSyt #MarketingInnovation #BetaTesting #EmailMarketing
Expert in Facebook & Instagram Ads | Page Management | Google Tag Manager Expert | Server Site Tracking | Facebook Pixel Setup
Do you know what is lookalike audiences? A Lookalike audience is a way you can reach new people who are likely to be interested in your business because they share similar characteristics to your existing customers. #audiences #facebookmarketing #facebookadsexpert
Remember that change doesn't mean compromise. Stay true to your unique voice, tone, and style, the things that make you authentic and relatable. With change you can reach new audiences and expand your impact 💥 #businesstips #socialmediamanagement #marketingtips #businessgrowth #growyourbrand #entrepreneurmindset #socialmediatips #socialmediastrategy #socialmediamanagement #marketingtips #targetaudience #perth #brandingstrategy #growyourbrand #entrepreneurmindset #worksmarter
A new feature called the "Conversion Funnel" has been introduced for audiences, aiming to display the performance of audiences at each funnel stage. Although I haven't seen this on my accounts yet, I’m curious to see how helpful it will be! Discovered by Brent Neale #ppc #googleads
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