ŌURA’s Post

Oura is the only wearable I’ve continued to use after a year. I’ve gone through everything from Nike Fuel Band to Fitbit to Whoop to Jawbone. A few things made Oura stick for me: 1. The ring wear style is the least obtrusive. The wrist style is good, but usually is too clunky, especially at night. Getting a block smacked into my head while sleeping is a good way to disturb quality sleep. 2. Price. Whoop had some very good insights for my health, but that $30 monthly membership is a monthly question if I am getting continued $30 benefit from the device and service. If you can overcome the $300 investment up front, Oura’s $5 monthly subscription is easier to digest in the long run. 3. The sleep tracking has been extremely beneficial. I’ve eyed the Apple Watch several times, but the daily need to charge the battery means sleep tracking is an afterthought. Sleep is the area I have the most issues with, so having accountability and suggestions on improvement is a must. 4. Although I can’t wear the Oura during most of my workouts for fear of damage (I’m looking at you kettlebells), I supplement with a Polar chest strap. The Oura app can sync those workouts for a comprehensive view of my exercise and health.

I often hear from friends that they don't want to wear anything on their wrists when they sleep so Oura fills that need state for many users. And the shift to focus on women's needs I speak to personally because it caught my wife's attention. The screenless health and wellness wearables will continue to gain momentum and we'll continue to see new form factors even based on life stages starting as infants up to seniors and their fitness/health routines. Oura is growing due to focus, being the best at what they do, and continuing to iterate based on users' needs meaningfully.

I LOVE my ŌURA ring and was an early adopter in 2022. The added insights for women has been amazing - I definitely consult my app multiple times a day and use it to guide my training so I know when to listen to my body.

Thanks for the continued support and coverage Anthony Vennare ☘

Love my Oura. 3 year user, and it’s been amazing (esp as a female) to watch the insights change and improve over the years. So useful. (I originally got it during covid craziness to track my temperature to know if I was getting sick!)

I was an early adopter with ŌURA. I initially loved the objective feedback that it would give me on my sleep in my state of recovery. But after multiple years of use, I started noticing that there were inconsistencies with how I felt and what the ring was telling me. I’m not sure if my ring became defective at one point, but I would get erratic readings that just didn’t add up to how I was feeling. What started as a tool to give me better feedback ended up as a deterrent to more intense, physical activity because of my lower scores. This actually led to me becoming more physically deconditioned at certain points in my health and wellness journey. I became so reliant on what the ring was telling me I stopped listening to what my body was telling me which was never the goal. I wanted to become more in tune with my body, and I actually feel like I became more disconnected. While having never used the WHOOP , I have other friends that have shared the same experience as me but with that product instead. Just my experience. I have other friends that feel differently, and I totally respect their point of view. Hopefully Oura can bridge that gap for former users like myself and can continue to innovate and improve the product.

I've been using a WHOOP and I love it. My favorite feature is the sleep analysis and easy wake-up. Does ŌURA have a similar feature?

It’s interesting they have won over so many women with ads like this. When I saw this I was 🤮. Although I used to use it as well I gave up when the battery needing charging constantly. But it’s been an incredible journey to watch.

Oura is a powerful tool and it's focus on heart health and cardiovascular fitness is above all other wearables and on trend. Wrist based wearables for me are never that accurate. Most importantly, and I am surprised that it hasn't been mentioned yet, is the vibe. The UI is chill and supportive with Oura; not enough sleep - take it easy and don't stress. For a lot of folks that are focused on fitness and using wearables we tend to be a little, ah, focused. Having a wearable that is harvesting accurate data and also giving you a pat on the back here and there makes for a very strong fitness companion.

I cannot agree with this post more. In terms of Women's Health, ŌURA ring is completely undefeated. When I made the decision to train for my first body-building show 6 months ago, I invested in the Heritage ring. After the first day of wear, I completely ditched my Apple Watch. Not only am I tracking my workouts for my first body-building show, I'm also leveraging a health device for my recovery and cycle. Health over fitness is a new trend in the wearable device space and ŌURA is truly leading the way. No doubt in my mind that 2.5 million more rings will be sold!