Orveon Global’s Post

Create Communicate Connect = 3C strategy 🤝✨ During the month of November, as part of a personal goal in my field of work, my influencer marketing partner and I developed a group study with some of our clients to connect and better understand them ✨ A group of 13 women of different ages, ethnicities, skin types, and professions took part in a 30-day challenge where they gathered to more closely explore skincare, self-love, self-care, and life tips 💕 We sent PR packages with a special kit launched for the month of December and organized to stay in touch with these women before the year's end ✨ Results: • Conveyed more details about our brand and products without the need to be intrusive with our marketing. We enabled ourselves to learn with attention and detail about each participant, their needs, concerns, ideas, etc., obtaining valuable feedback for the creation and implementation of new content, campaigns, and products throughout 2024 🎉 • Obtained further insights into the tastes, hobbies, and demographic data about our buyer persona and target market. • Acquired User-Generated Content (UGC) from 13 different users sharing their skincare discoveries through our product. • Established unique connections for continued collaboration and learning from our community. • 13 beautiful women learned more about self-care, connected, loved our products, and will now recommend them to their own community 🫂✨ Win=Win 🏆 Most significant of all was the satisfaction in receiving such comments expressing gratitude for providing a safe space, fostering community, and supporting women. 💕 #communitymanager #beautybrands #contentstrategy #contentcretaors

I was recently asked to share my thoughts for Launchmetrics and Lyst’s brand-new report ‘Beyond Followers: Exploring Instagram's Influence on Brand Performance’. This comprehensive content examines over 3,500  Fashion, Lifestyle, and Beauty brands to evaluate IG's impact on brand media results and extract data-driven strategies. Driven completely independently of our participation, it arrived at the conclusion that Instagram is *the* top platform for driving real impact for fashion, beauty, and lifestyle brands – more than any other comparative platform. I'm so pleased to contribute to this report and share insights on strong brand strategies and winning content trends, and make some predictions about where this is all headed, alongside the industry's most influential figures. Download it now to learn tactics for building an Instagram strategy that generates real results! Link: https://lnkd.in/epGAgMUh #Lyst #Launchmetrics #BrandImpact #Datainsights #Brandperformance #dataanalytics #InstagramSuccess

Imagine your brand's story captivating Gen Z more than the latest viral TikTok. 📱✨ This eye-opening article by Monique Thomas sheds light on exactly that. Turns out, authenticity isn't just a buzzword – it's a key driver behind Gen Z's staggering $360B spending power. Dive into the article from Later to discover more strategies that resonate with this influential demographic. Are you tapping into this potential? Share your thoughts and strategies below! #GenZMarketing #BrandStorytelling #BusinessStrategy #DigitalTrends

Witness the game-changing rise of the Stanley Quencher, where annual sales skyrocketed from $70 million to a staggering $750 million, all thanks to a savvy focus on women as key influencers. This success story unveils the power of marketing to women, challenging traditional approaches and sparking a frenzy of demand despite legal challenges. There are some great marketing practices to learn from here. https://lnkd.in/gYWziE-a

TikTok changed the face of beauty marketing forever. 💋 Its focus on short form humour, copycat trends, and non-filtered aesthetics forced brands to adapt their approach to advertising. Want to know what the top 10 beauty brands on TikTok are doing right? We compare 10 luxury, prestige and challenger beauty brands to uncover how they “hook” and “hold” attention on TikTok. Get ready for brands such as: ✨ Augustinus Bader ✨ The Estée Lauder Companies Inc. ✨ MAC Cosmetics ✨ Estrid Download our report for all the beauty secrets you need to know 👇👇 #InfluencerMarketing #ContentCreation #SocialMediaMarketing #BeautyMarketing #BeautyInfluencers #TikTokMarketing

New Post: 12 Tips for Marketing to Women - https://lnkd.in/gMgHbtxG - In a dynamic market, understanding and effectively reaching the female demographic is not just beneficial; it’s essential. Women, diverse in their roles and influence, are major decision-makers in consumer markets. Whether it’s marketing or business transactions, their preferences and behaviors shape trends and drive significant economic activity. In fact, women control a significant portion of the market, influencing a vast majority of consumer spending. Believe if or not, more than 80% of purchases and purchase influence are made by women. They are primary decision-makers in household purchases, impacting sectors from healthcare to technology and consumer goods. Women’s purchasing power extends beyond personal spending, however. They also influence others’ buying decisions. This substantial economic influence underscores the importance of understanding and catering to the female demographic in marketing strategies, as they are pivotal in shaping market trends and driving economic activity. Businesses must evolve beyond traditional advertising methods to connect with this influential group. Engaging women requires creativity, authenticity and a deep understanding of their unique needs and perspectives. Tips for Marketing to WomenDescriptionImportance in Marketing Strategy Research Women ConsumersUnderstand the diversity among the female demographic, including their varied needs, preferences, and behaviors.Enables tailored marketing strategies that effectively address the specific segments within the female market. Craft Authentic Marketing MessagesCreate genuine campaigns that resonate with the targeted female audience.Builds trust and credibility, essential for long-term customer relationships. Tell Women's StoriesIncorporate narratives that reflect the diverse experiences of women.Creates a deeper emotional connection, making marketing messages more relatable and impactful. Prioritize Relationship Over TransactionFocus on building relationships rather than viewing interactions solely as transactions.Fosters loyalty and long-term engagement, crucial for repeat business and referrals. Use Inclusive and Respectful LanguageEmploy language that respects and includes the female demographic.Enhances brand perception and strengthens connections with a broad spectrum of women. Effectively Use Social MediaLeverage social media platforms to engage the female demographic.Facilitates direct engagement and community building, essential for modern marketing. Recognize Women's Purchasing PowerAcknowledge the significant role of women in household and economic purchasing decisions.Aligns marketing efforts with the influential decision-makers in consumer markets. Support Causes on International Women's DayShow support for issues important to female consumers on special occasions.Demonstrates brand values and commitment to gender equali

This is how this 33 year old women built a $ 1.8 Billion beauty empire. This brand is Glossier, Inc. and she was making makeup and skincare for aspecific generation millennials and genz It’s all being in 2010 when Emily Weiss started her beauty blog with her full time job. And she built this without being a big celebrity. Here's a quick summary of how she grow her brand so fast (in an extremely competitive market): 1) Focused on your audience Today’s woman has five minutes to do her face before she’s flying out the door. That’s her reality! Weiss said in an interview - She focused on minimalist look - She built a brand with a focus of busy women who want without makeup look. The result? A unique connection with their customers 2) Prioritizing user-generated content For Glossier, user-generated content (UGC) isn’t a nice-to-have; it’s in their DNA. - Glossier understands the power of UGC in 2015 - Glossier has let go of the standard beauty industry obsession with the aesthetically driven feed. - Every week Glossier posts a “Top 5” highlight on their Instagram account, featuring their favorite tagged stories from the week. The results? People started creating content for them to get noticed on their page. 3) Building an army of brand ambassadors Glossier has invested in hiring an army of 500 brand ambassadors. - Emily Weiss credits her army of “fangirls” with 90% of Glossier’s meteoric growth. - With great packaging makes her brand Instagram worthy - she built a fan base around her brand. The result: Word of mouth marketing increased. TL;DR: 1. Next level customer understanding 2. Best use of social media platforms 3. Creating a great aesthetic for brand. Now, glossier new CEO Kyle Leahy is trying to reinvent the one-time direct-to-consumer darling for genZ I’m excited to see her next steps !! 😍 ———————————— PS: I help D2C brand scale with social media and performance marketing. book a call if you want to start high-impact influencer marketing 👆 #marketing #glossier #influencermarketing