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Are you an O&P start up or clinic looking for a fractional marketing director or CMO? With 8 years in the field of prosthetics, nearly 20 years in overall product and marketing experience, and a constant pulse on all the movements within the O&P industry, Calibration Marketing might just be your answer! BREAK: Are you wondering what a fractional CMO/marketing director even means/does? 👇 Fractional marketing directors are part-time contractors hired to help their clients plan, develop, and launch marketing campaigns. Their main job is guiding, managing, and leading businesses’ marketing departments. The best fractional marketing directors have ample experience in their field, stay current on the latest marketing trends, and understand the nuances of marketing across channels—e.g., digital, social, SEO, web, and events. Their primary responsibilities include researching, planning, and overseeing the execution of marketing campaigns that help their clients’ businesses grow steadily. Let's set up a 30minute chat to learn more about each other: https://lnkd.in/eiE9_iSm

*KORAL COMMUNICATION * WHAT WE DO Strategic Consulting: Developing comprehensive marketing and communication strategies. Conducting market research and analysis. Identifying target audiences and market segments. Branding and Identity: Creating and developing brand identity, including logos, color schemes, and brand guidelines. Building brand messaging and positioning. Content Creation: Producing high-quality content such as articles, blog posts, videos, infographics, and social media posts. Copywriting and storytelling for various platforms. Digital Marketing: Managing social media campaigns across platforms like Facebook, Instagram, LinkedIn, and TikTok. Public Relations: Crafting press releases and managing media relations. Organizing events and press conferences. Crisis communication management. Celebrity PR: Managing public relations for celebrities to enhance their public image and engagement. Advertising: Creating and managing traditional advertising campaigns (print, TV, radio). Developing digital advertising strategies (display ads, social media ads). Event Management: Planning and executing corporate events, product launches, and trade shows. Managing event logistics, promotion, and follow-up. Analytics and Reporting: Monitoring and analyzing campaign performance. Providing detailed reports and insights to refine marketing strategies. Influencer Marketing: Partnering with influencers to promote brands and products. Managing influencer relationships and campaigns. Seeding list: Developing and managing lists of potential influencers and brand advocates. VIP endorsements: Securing endorsements from high-profile individuals to boost brand visibility and credibility. By focusing on these specialized services, Koral Communication helps businesses and individuals enhance their public image, engage effectively with their target audience, and achieve their marketing objectives through strategic public relations and influencer marketing initiatives.

This is spot on. Marketing doesn't exist simply to send out bad emails, post self-serving company news on LinkedIn, and create sales collateral/decks (sorry to disappoint, but there isn't a magic sales sheet that will close deals). Marketing is about strategy, smart brand execution, and project management. If marketing is done well, sales teams perform better, customers are happier, and the market understands your product's value - all this is foundational to long-term success. Of course, the other option is to double down on the next big buzzword and hope that results in growth. I see you AI (and I don't mean Allen Iverson - yes that's a Philly reference).

“We’re hiring a head of marketing!” Sure, that’s what they say. But what they really mean is… 👉 “We’re hiring a head of promotion” Someone to… – Execute our tactics. – Run the ads. – Send the emails. – Create the promo codes. – Get the word out. That’s what many people think of as marketing. Yes, promotion should always be part of a coherent strategy. But it’s a different set of skills and activities altogether. It’s not going to move the needle on its own. Today, marketing has its fingers in everything. 1) The Strategy – The important work of research, positioning, segmentation, and targeting. The story. The network effects. The user experience. Being choiceful about all of these things. And to validate the market fit. 2) The Design – The logo. The look and feel. The endless debates. The arguments. The consensus. 3) The Support – Figuring out how to make sales easier. Getting into the weeds of how people in the market buy today. Their perceptions what helps them get to where they want to be, faster. That’s (very) different from a traditional brand role. 4) The Project Management – The leadership on show. Management of time, money, effort, and resources. Everyday, there are more decisions to be made. More moving parts to juggle. More reasons to say “no”. More things to ship, to validate, and to communicate. Truth is, not much is going to happen with promotion alone. It requires all of the above and more. In fact, the only thing that usually happens is REHIRING for this position every 12 months, when things don’t work out. Because marketing is the easy scapegoat for a missed opportunity. Listen. It’s easy to be confused about the HoM role because it’s never for one person. It’s requires a marketing leader armed with the team, trust, and resources to LEAD DO marketing. Today's smart founders view marketing as the LEADERSHIP function it (truly) is. And not a wave of random ads. #marketing #b2bmarketing PS. Good luck. It's the toughest job to fill today.

🌟📈 To stay competitive in digital marketing, hiring a cause-driven fractional Chief Marketing Officer (CMO) can be a game-changer for companies looking to blend purpose with profit. A fractional CMO offers a senior marketing leader's expertise and strategic vision without the full-time commitment, making it an ideal solution for businesses aiming to align their marketing efforts with their core values and social missions. The purpose of a cause-driven fractional CMO is multifaceted. They bring a wealth of experience and a fresh perspective to your marketing strategy, ensuring that your brand not only stands out in a crowded market but also resonates deeply with your audience on a values-based level. By focusing on cause-driven initiatives, they help in crafting campaigns that genuinely reflect your company’s commitment to making a positive impact on society. Moreover, a fractional CMO like Cory, with his expertise in cause marketing, can guide your team in integrating social causes into your business model to engage your customers authentically and strengthen your brand. Cory's insights can be invaluable in navigating the complexities of cause marketing, helping you to identify the right causes, build meaningful partnerships, and communicate your efforts effectively. Take a strategic step toward a successful, purposeful business by hiring a cause-driven fractional CMO.

Integrated Marketing Communications (IMC) remains crucial for organizations to effectively reach and engage their target audience. Here are some current trends in IMC:Personalization: Customizing messages and content based on consumer preferences, behavior, and demographics to create more meaningful connections.Digital Transformation: Leveraging digital channels such as social media, email marketing, and online advertising to deliver cohesive and consistent messaging across various touchpoints.Content Marketing: Creating valuable, relevant, and engaging content to attract and retain customers, while also supporting other marketing efforts such as SEO and social media.Data-Driven Insights: Utilizing data analytics to understand consumer behavior, track campaign performance, and optimize marketing strategies for better results.Omni-channel Marketing: Seamlessly integrating multiple channels (online and offline) to provide a unified brand experience for consumers regardless of the platform or device they use.Influencer Partnerships: Collaborating with influencers and brand advocates to amplify brand messaging and reach new audiences in a more authentic way.User-Generated Content: Encouraging customers to create and share content related to the brand, which can enhance brand credibility and increase engagement.Sustainability and Social Responsibility: Incorporating environmentally friendly practices and supporting social causes to resonate with socially conscious consumers and build brand loyalty.Mobile Marketing: Optimizing marketing efforts for mobile devices, considering the increasing number of consumers accessing content and making purchases via smartphones and tablets.Artificial Intelligence (AI) and Automation: Implementing AI-powered tools and automation to streamline marketing processes, personalize messaging at scale, and improve overall efficiency.By embracing these trends and adapting their strategies accordingly, organizations can enhance their IMC efforts and effectively connect with their target audience, leading to increased brand awareness, customer engagement, and ultimately, business success.