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🌟 The Grocery Chronicles Continue! 🛒✨ Part II: Price Discovery & Personal Reflections Yesterday's poll results are in, and it seems like we're all on a quest for the best deals in the grocery world! With a whopping 49% votes, the local market and supermarket segments emerge as clear favourites. But wait, there's more to this story—let's dive deeper into my weekend grocery saga. As a self-proclaimed Zepto aficionado, I've become quite the frequent flyer in the world of instant grocery delivery. From last-minute ingredient emergencies to daily essentials, Zepto has been my trusted sidekick, swooping in to save the day. Enter Milky Mist paneer—the unsung hero of many a vegetarian meal in our household. For months, I blissfully clicked "add to cart" on Zepto priced at INR 297 without a second thought, revelling in its convenience. Little did I know, a price revelation awaited me. This past weekend, armed with time to spare and a curious spirit, I embarked on a mission to uncover the truth behind grocery prices. What I found shook me to the core—Milky Mist paneer, my beloved protein source, was available at a jaw-dropping INR 220 in Dmart! Intrigued, I compared prices across various platforms: 🥛 Milky Mist Dairy Website: INR 279 🛒 bigbasket.com: INR 250/ INR 299 (different days, different prices) 🚚 Zepto: INR 297 🛵 Blinkit : INR 286 📦 Amazon: SKU not available at my location 🛍️ JioMart Digital: SKU not available at my location 🏪 lulu hypermarket: INR 290 🎉🌍 DMart - Avenue Supermarts Ltd : INR 220 🌍🎉 The price gap was undeniable, leaving me pondering the age-old question: How far am I willing to go for my groceries? In a world where time is money, do I prioritise convenience over cost savings, or strike a delicate balance between the two? Join me in this journey of price discovery and personal reflection. Share your thoughts in the comments below—let's navigate the grocery maze together & discover more! 💭🛍️ #GroceryChronicles #PriceDiscovery #Reflections

As I start thinking about Groceryshop next month I thought this Food & Beverage Infographic and Report from PriceSpider might be interesting to share with my network, https://bit.ly/43l3Tng 35% of Brands in a recent CPG survey said "shoppers switching to a less expensive brand has impacted their brands more than anything else, with increasing or improving sales or promotions being the most common approach to winning and retaining customers." How is your brand dealing with the prices pressure? Boosting Marketing or cutting package size? #cpgindustry #foodandbeverageindustry #insights #groceryshop2023

Great to see Mealtrak data quoted in a category focus on #foodtogo in the latest edition of Wholesale Manager Magazine. Latest data (52w/e 04.09.23) shows that the winning missions for food-to-go are: 🍟 Something quick and easy to eat 15% 💰 Something not too expensive 12% ❤ One of my regular favourites 9% If we look at on a shorter term basis, (12w/e 04.09.23), we see some interesting differences: 💰 Something not too expensive -1% (after months/years of value being the biggest driver, is this finally become less of a priority?) 🆕 To try something a bit different 24% - this mission is in significant decline on a 52w/e basis and has been for a while, as consumers stick to their 'regular favourites' and play it safe, so it's interesting to see that there is more openness to try new things currently. #mission #trends #foodservice #outofhome

💡Ground-Up Growth: Local stores in the NRS network excel due to their hyper-local adaptability. Unlike big box retailers with top-down stocking, these stores choose inventory based on community needs. This bottom-up approach lets them offer unique groceries that larger chains might overlook, making them an extension of a customer's home pantry. (It's also another reason NRS same-store sales consistently outpace U.S. Commerce Department’s comparable retail same-store metric.) #retailmedia #purchasepointdigital #DOOH #SKUlevelIntelligence #independentretailchannel #shoppermarketing

🤔 Earlier this year, we conducted a Nielsen IQ BASES Quick Questions survey targeting self-identified convenience, bodega, and mini-mart shoppers. 🏡 For many patrons of the NRS store network, their local store feels like an extension of their home pantry. 🛒 A notable 40% stated that their visits primarily served as a "gap fill" between more substantial grocery trips. 🛍 Moreover, when asked about their recent purchases, *GROCERY* emerged as the third most popular category, trailing only behind Snacks and Candy. 💡 Promoting core grocery items, such as ready-to-eat cereal, can shape purchasing decisions during these shopping trips. #CPG #NotJustForCPG #DOOHAdvertising #FoodForThought

The definition of value continues to evolve as shoppers seek not only lower costs, but convenience and quality. Don't miss this Food Institute article defining value in today's complex retail and grocery landscape 🛒 (Special thanks to Jordan Wiklund for including Michael Della Penna's thoughts in this piece!)

The landscape of grocery shopping is changing...again.   Recent insights from The Wall Street Journal reveal a significant shift in consumer preferences. They are no longer content with one-stop shopping but are actively seeking convenience and specialized products.  This trend is compelling retailers to diversify their product offerings by introducing meal kits, prepared foods, and niche items. We're already seeing this response to consumer sentiment with our customers on how they're prioritizing new product development.  Check out TraceGains recent report on NPD for 2024 and coverage from WSJ. 2024 NPD Report ->https://lnkd.in/gFyTJhtf WSJ ->https://lnkd.in/g2KgSnAd 

Struggling with healthy choices at the grocery store or sticking to a plan while shopping? Our "Cart Smart Guide" is your roadmap to nutritious shopping. Get your free copy today and start making smarter, healthier grocery decisions! Download here > https://lnkd.in/gfRmPVjR