optAd360’s Post

⚡️In the world of programmatic advertising, choosing the right type of ad can make all the difference! 💡📊 Rich media ads offer dynamic, interactive experiences perfect for high-impact campaigns like product launches and brand awareness. 🌟✨ On the other hand, static ads provide a cost-effective way to deliver clear, concise messages ideal for sales promotions and broad reach campaigns. 🎯 Understand your campaign needs and pick the best ad type to maximize your impact! #theadstack #programmaticadvertising #richmedia #richmediaads #staticads #staticbanners #programmaticads #digitalmarketing

🚀 What Are Ad Pods? And How Do They Benefit Publishers and Advertisers? In the evolving world of digital advertising, maximizing engagement while minimizing disruption is key. Enter the era of Ad Pods—a game-changing format that's gaining traction among publishers and advertisers alike. 🔍 What are Ad Pods? Ad Pods are a series of ads displayed in a single ad break, similar to a TV commercial break. Instead of showing one long ad, multiple shorter ads are played back-to-back within a single slot. This format is common on streaming platforms, video content sites, and OTT services. 💡 Why Do Ad Pods Matter? For Publishers: Increased Revenue: Multiple ads in one break can lead to higher overall revenue per impression. Better User Experience: Instead of several interruptions, viewers experience fewer, consolidated ad breaks, reducing the chance of ad fatigue. Flexibility: Publishers can offer a mix of ad lengths and formats, tailoring the ad pod to the content type and audience preference. For Advertisers: Higher Engagement: Shorter, more focused ads can capture and retain viewer attention more effectively. Targeted Messaging: Advertisers can deliver sequential messaging within the same pod, telling a story across multiple ads in a single session. Optimized Spend: Ad Pods allow for better allocation of ad budgets, ensuring that each ad within the pod reaches the right audience at the right time. In essence, Ad Pods represent a win-win for both sides—publishers enhance their monetization potential while maintaining a positive user experience, and advertisers get more strategic and impactful placements. As digital advertising continues to evolve, embracing formats like Ad Pods will be crucial for staying ahead in the game. Let’s keep innovating! 💥 Got to learn from one of my mentor whom I love to follow - Jagadeesh J. Thanks for sharing this. If you want to know read about, here is few links where you can read - - https://lnkd.in/gJWR57Md - https://lnkd.in/gBv4_MXr #DigitalMarketing #AdTech #Advertising #Publishers #Advertisers #VideoAds #Innovation

Rich media is a digital advertising term for an ad that includes advanced features like video, audio, or other elements that encourage viewers to interact and engage with the content. While text ads sell with words, and display ads sell with pictures, rich media ads offer more ways to involve an audience with an ad. We are introducing our new Adformats Rich Media ⏺️

Video advertising is taking over, with platforms like TikTok and Instagram Stories booming. Platforms like YouTube boast 1 billion hours watched daily, offering an incredible reach. Videos drive higher engagement rates by incorporating motion, sound, and text, making them more dynamic and captivating. The storytelling aspect of video ads enhances ad recall, allowing viewers to connect emotionally with the brand narrative, leading to better brand retention. Video advertising offers a better return on investment (ROI) compared to other forms of advertising, with 90% of marketers reporting effective lead generation and good ROI from video marketing. Mobile video consumption has surged, making it crucial for reaching users on the go. Combining the benefits of highly engaging video content with the affordability and flexibility of programmatic ads can lead to highly effective advertising campaigns with better reach, engagement, and ROI. Ready to harness the power of video for cost-effective, high-impact campaigns? Get started with BrandMo’s Programmatic Video Ads today! Learn more at brandmotech.com Email: [email protected] #BrandMoTechnologies #BrandMo #Personalization #Advertising #AdTech #DigitalMarketing #AudienceTargeting #GlobalAdvertising #AudienceEngagement #PrecisionTargeting #AdvertisingInsights #Innovation #AI #BigData #MultilingualAdvertising #Brands #VideoAds

Imagine hitting the advertising jackpot where your message lands perfectly with an audience primed to receive it. Content object signals provide information about the content surrounding ads, such as genre, rating, series, episode, title, network... enabling more effective ad buying. This information that is facilitated through Magnite's ad server delivers the holy grail of “right ad, right time, right place” that marketers have always chased. If you're interested in learning how this can benefit your ad campaigns, send me a message. #magnite #ctv #ott #addressabletv #contentobjectsignals #digitaladvertising https://lnkd.in/greKbFay

Low-quality content sites impact programmatic advertising performance. Learn about the dangers of this and why it matters to growing digital ad revenue. #programmatic #digitaladvertising #adops #localmediasales https://ow.ly/pPGz50QFI5R

YouTube introduces Pause Ads, Branded QR Codes, and Stickers as new ad formats for CTV and Shorts. More here: https://bit.ly/3WQfdr3 Get the hottest news updates instantly! Follow afaqs! Channel on WhatsApp now: https://bit.ly/3z3M5mI #digital | #youtube | #youtubeads | #google | #advertising | #YTads | #CTV | Shekar Khosla | Google

Low-quality content sites impact programmatic advertising performance. Learn about the dangers of this and why it matters to growing digital ad revenue. #programmatic #digitaladvertising #adops #localmediasales https://ow.ly/4Buh50QFI5q

🚀 You doing video marketing for your business? The latest IAB report reveals some eye-opening trends for 2024! 📈 🎬 Key Highlights: Explosive Growth in CTV and Social Video: Ad spends are soaring, with CTV and social video leading the charge. Massive Shifts in Ad Dollars: Money is moving from linear TV to digital platforms, capturing over half the market! 🔍 What This Means for Marketers: Budget Smartly: Prioritize where the audience engagement is highest. Innovate Creatively: Leverage the capabilities of these platforms to create compelling content. 💡 Stay Ahead: Dive into these trends to ensure your strategies are on point and your campaigns are more effective than ever. 🔗 Dive deeper into the full report and strategize your next move. See link below. #VideoMarketing #DigitalAdvertising #IABNewFronts #MarketingTrends #AdSpend https://lnkd.in/eQ7yR7fH

Meta enhances non-click video ad conversions insights. Meta's new Engaged-view attribution setting measures conversions occurring within one day of a video ad view. Meta advertisers can now measure conversions that occur within one day of a video ad play. How it works- Engaged-view is included in ads measurement reporting when viewers play video ads for at least 10 seconds (or watch 97% of the video length if it’s under 10 seconds) and subsequently convert within a one-day window. Availability- Engaged-view is available for all placements except Facebook in-stream video ads that cannot be skipped. Read More Here: https://lnkd.in/g-iuJ_Hb