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Is the future of influencer marketing...artificial? AI influencers are on the rise as brands look for more cost-effective and controllable alternatives to human influencers. These virtual personalities are entirely generated by AI and can be the face of marketing campaigns. Shapermint, a DTC clothing company, recently launched an AI influencer "engine" to create custom virtual influencers for their brand. While an interesting technological development, the rise of AI influencers raises important questions: Will consumers connect with and trust virtual personalities the same way as human influencers? Is it authentic and ethical to use AI for influencer marketing? The future of influencer marketing could be fascinating - and controversial. AI influencers are definitely a trend to keep an eye on. What are your thoughts on virtual influencers? Would you follow one? Source: https://lnkd.in/g4tcmDGN ___ I'm Lawrence Lo and I help #DTC & #ecommerce brands grow! Visit my website to learn more. Like Follow 🔔 for daily marketing news.

The impact of AI influencers on Instagram is incredible! In 2023, 1.32 billion users followed AI influencers, making up over 27% of the total user base. Marketers are exploring the humanisation of brands through AI entities, and it's fascinating to see how virtual influencers offer lifelike interactions with the help of creative assets and continuous machine learning. Brands like KFC and Clueless are already experimenting with AI influencers. In my opinion, the potential for this approach, despite its challenges, is huge and likely in favour of early adopters. It's an exciting time for marketers as they navigate these challenges and blend AI with human creativity to tap into this incredible opportunity! #AIInfluencers #BrandMarketing #Instagram

The generative artificial intelligence boom has the advertising industry enamored. Agencies and platforms are cranking out new tools and capabilities to dazzle marketers. However, virtual influencers — buzzed about up until late last year with the rise of Web3 and the metaverse — seem to have fallen out of favor. Virtual influencers — or computer-generated characters on social media — like digital supermodel Shudu Gram, robot rapper FN Meka and most notably, Lil Miquela, made headlines over their true-to-life characteristics. Miquela is reportedly managed by Brud, a creative agency specializing in robotics, artificial intelligence. Meanwhile others have brand managers via an agency or brand. These faux influencers were often found alongside celebrities, promoting products and simulating real-life social media users. In this piece by Kimeko McCoy, we speak to Becky Owen of Billion Dollar Boy, Cristina Lawrence of Razorfish, Elizabeth W. of HangarFour Creative, Brian Yamada of VMLY&R, and Natalie Silverstein of Collectively.

9 marketing trends for 2023: how to stay ahead of the curve From influencer marketing and personalization to social commerce and micro-moments, these are the must-know trends that will shape the future of marketing and help you connect with your customers like never before. 🔥 Social commerce. It isn’t a new concept, but it’s becoming a mainstream way for consumers to shop. Features like Instagram Checkout and Tik Tok Shopping allow shoppers to buy directly through their favorite social media platforms while also allowing brands to create a consistent and cohesive shopping experience. 🔥 Micro-moments. Consumers are increasingly looking for information in small, specific moments, such as when they're standing in a store or browsing online. Brands need to be aware of these micro-moments and be ready to provide relevant information to customers at the right time. 🔥 Influencer marketing. More and more brands are turning to social media influencers to promote their products and services. This is because consumers trust recommendations from people they follow on social media, and influencer marketing can be a more authentic and effective way for brands to reach their target audience. 🔥 Personalization. With the amount of data available to brands, personalization is becoming increasingly important. Brands are using data to create customized experiences for customers, from personalized product recommendations to tailored marketing messages. 🔥 Authenticity and transparency. Consumers are mostly skeptical of traditional advertising and are demanding more honesty and openness from brands. Authenticity and transparency are key to building trust with customers and differentiating yourself from competitors. 🔥 Artificial intelligence and machine learning. These technologies are more widely used in marketing, allowing for more efficient targeting and personalization. For example, AI can be used to analyze customer data and find patterns that can inform marketing strategies. 🔥 Voice search optimization. With the rise of voice assistants like Alexa and Google Home, more people are using voice search. Brands need to optimize their websites and content for voice search to ensure that they're easily discoverable by customers. 🔥 Social media for customer service. Consumers are increasingly using social media platforms to communicate with brands, and many brands are using social media as a customer service channel. This allows for more direct and personal interactions with customers. 🔥 Streaming platforms. The popularity of streaming platforms such as YouTube and TikTok is growing as more and more consumers watch video content online. Brands need to be aware of these platforms and consider how they can use them to reach their target audience. #surzul

Will consumers mind watching content from human influencers that is machine generated? Chinese fast fashion retailer Shein’s approach to #AI creativity potentially points to a future where much of the digital and physical marketing content and product design we consume is machine-created. Big questions about the emerging impact of AI on social content, product and marketing - fascinating read from Majid Bahi, PhD from Socially Powerful in Creativebrief #thoughtleadership #marketing #influencermarketing #creatoreconomy #tech #innovation #b2bpr #PR #tech #human https://lnkd.in/eJcAiNDv

The Evolution Of Marketing Attention: From Shopping Channels To Influencers The evolution of marketing attention has transformed dramatically, shifting from traditional shopping channels to the modern era of influencers. In the past, shopping channels were the primary medium for brands to showcase their products to a broad audience. These channels relied on a one-size-fits-all approach, with limited interaction and engagement from consumers. Today, influencers dominate the marketing landscape, offering a more personalized and engaging experience. Influencers, who have built loyal followings on platforms like Instagram, YouTube, and TikTok, leverage their credibility and relatability to promote products in a more authentic manner. This shift has allowed brands to reach niche audiences more effectively, fostering stronger connections and trust. The rise of influencers has also introduced interactive elements to marketing, such as live streams, Q&A sessions, and behind-the-scenes content, making the consumer experience more immersive. As a result, marketing attention has evolved to prioritize engagement and authenticity over traditional advertising methods. This transformation underscores the importance of adapting to new trends and leveraging the power of social media influencers to capture the attention of today’s savvy consumers. #MarketingEvolution #InfluencerMarketing #DigitalTransformation #SocialMediaInfluencers #BrandEngagement #Yapiee #Yapieeapp https://lnkd.in/dC5gFWbX

🌟 Revolutionize Your AI Journey with Me! AI Influencers Are Taking Over the Fashion Industry!🌟 🚀 Join the forward-thinking tech-savvy professionals and businesses who are unlocking the boundless potential of AI. 🤖 Latest breakthroughs and trends in AI, is the rise of virtual influencers like Lil Miquela and Imma who are signing million-dollar deals! Virtual influencers, created using AI, are quickly becoming a force to be reckoned with in the fashion industry. These digital models, who are often indistinguishable from real people, have already signed million-dollar deals with some of the biggest brands in the world. The rise of AI influencers is a significant development that has the potential to reshape the fashion industry. These digital models have the potential to disrupt the traditional way that brands market and sell their products. For one, AI influencers are not bound by the same physical limitations as human models. They can be any height, weight, or body type, and they can be dressed in any way imaginable. This gives brands a lot more flexibility when it comes to creating marketing campaigns. In addition, AI influencers are able to connect with audiences in a way that traditional models cannot. They can be programmed to respond to comments and questions, and they can even engage in real-time conversations with fans. This makes them feel more authentic and relatable to consumers. The future of AI influencers in the fashion industry is bright. As the technology continues to evolve, we can expect to see even more realistic and engaging virtual models emerge. These models will have the potential to revolutionize the way we interact with fashion brands and products. Key Takeaways - AI influencers are digital models created using artificial intelligence. - They are often indistinguishable from real people and have already signed million-dollar deals with major brands. - The rise of AI influencers is a significant development that has the potential to reshape the fashion industry. - These digital models have the potential to disrupt the traditional way that brands market and sell their products. - AI influencers are not bound by the same physical limitations as human models and can be any height, weight, or body type. - They are also able to connect with audiences in a way that traditional models cannot. - The future of AI influencers in the fashion industry is bright. As the technology continues to evolve, we can expect to see even more realistic and engaging virtual models emerge. 📈 Stay ahead of your competitors with cutting-edge AI insights for your websites and customer interactions. 📢 Follow me on LinkedIn to stay at the forefront of AI innovation and be part of the AI revolution! Let's elevate your business to new heights with the power of AI. 🚀 #AIInnovation #AIInformationResource #FollowMeOnLinkedIn #StayAheadOfTheCurve #CuttingEdgeAI

2023 Marketing Trends: From Pizza Code to AI Influencers Welcome to the future of marketing, where the AI overlords have taken over, and influencer marketing has become a competition between real humans and AI-generated personas. But don’t worry, it’s not all doom and gloom - there are some exciting marketing trends to watch out for in 2023. https://lnkd.in/d8qdbS7T