OpenStore’s Post

We talked TikTok’s new AI influencer tool with Modern Retail and what it means for our 40 brands running on Shopify: "When you start to bring in AI, and you have someone reading from a script, I think that consumers are a little bit smarter than you think, and I think it may come across as disingenuine, to be honest,” said Rebecca Traverzo, OpenStore's Head of Marketing. OpenStore’s Traverzo said she’s “bullish” on the potential of AI-powered marketing for brands, saying it can help companies work faster and at a greater volume. OpenStore has been using AI to develop ads, particularly still imagery and photography for Jack Archer, its men’s focused athleisure brand. Such ads have performed 300% better in terms of user engagement, compared to regular ads, said Traverzo. That’s because generative AI lets OpenStore take Jack Archer’s “Jetsetter Pants,” for example, and render an ad that shows the product on various models in real-life settings – like the airport or a golf course – so shoppers get a better sense of how the pants look in everyday life. A full creative production that would typically take six to eight weeks can be done in as little as a week or two with AI, said Traverzo. Plus, brands have more options in terms of models and set locations. As for TikTok’s AI-powered influencers, OpenStore’s Traverzo is waiting to see how other brands leverage the technology first, including competitors, and how consumers react to it before testing it out.“ Thank you Modern Retail & Allison Smith for the opportunity to share our thoughts. https://lnkd.in/e-iahZrz

OpenStore is hiring across several teams! 💻 Engineering 💰 Finance and Accounting 📈 Marketing 📊 Analytics 🎨 Design Learn more today at https://open.store/careers

Our team had an awesome time on Limited Supply last week, sharing some of our favorite tools that power our growing portfolio. A special shoutout to FERMÀT for helping our performance marketers efficiently test new concepts. Watch the full episode at https://shorturl.at/AWGTl

🎙️ Just dropped: a new episode of Limited Supply with Nik Sharma featuring our President, Trenton Riggs, and Head of Business Operations, Lukas Judodihardjo. They dive into our unique acquisition strategy, what makes us different from typical aggregators, and the tech we're building to keep up with our growing portfolio of 40 brands and over 2 million customers. Everything you need to know below. 👇https://lnkd.in/euFn6iYH #business #podcast #entrepreneurship #shopify

The co-founders of Future Kind, Shaun Cunningham and Eliot Cunningham, received multiple offers to acquire their vegan supplement brand. They chose OpenStore because they felt confident that they were selling to people “who actually run businesses.” When we asked Shaun how his OpenStore experience has been so far, he said: “Honestly, I don't want to jinx it, but really good.” Read more about Future Kind’s acquisition and how we’ve continued scaling the brand: https://shorturl.at/oIJpW #Entrepreneurship #Shopify #Ecommerce