Open Farm Pet | B Corp’s Post

The time is almost here! The Interzoo in Nuremberg is taking place soon. 📍 Nuremberg, Germany 📅 7 – 10 May 2024 ➡ Hall 7A / Booth Number 7A-515   We've already consulted our expert in the pet food sector. Want to learn more? Then visit us at the Pet Food Competence Network Booth. Arno Wördemann, please let us know... ➡ What current trends do you see in the pet food industry? 👉 The pet food industry is continuously growing. The love for animals makes Germany one of the largest markets for pet supplies in Europe. Especially in the segment of dog and cat food, numerous innovative trends can be observed. These include vegetarian chew sticks, vegan snacks, and pet food products based on insects or vegetables. In terms of packaging, there is a clear trend towards more sustainable solutions. ➡How do current consumer trends and preferences influence the demand for new packaging solutions for pet food? 👉Consumer preference for sustainable products significantly influences the development of new packaging solutions in the pet food industry. In Germany, it is evident that consumers are increasingly willing to pay a higher price for packaging that is more environmentally friendly and easier to recycle. ➡What challenges do customers in the industry face and what solutions do we offer? 👉The challenges are clear—higher environmental standards and increased demand for recyclable materials. One solution we offer is the use of mono-materials. Recyclable plastics like mono-materials ensure processing in recycling loops, reduce packaging waste, and can lead to a potential reduction in your company’s CO2 footprint. ➡We are part of the PCN network. What does PCN stand for and what benefits does the network bring to customers in the pet food industry? 👉The Petfood Competence Network (PCN) provides comprehensive support and resources for companies in the pet food industry. The network pools the knowledge of 11 companies and offers easy and efficient access to the latest developments the industry has to offer! #Interzoo #Petfood #PCN

https://lnkd.in/e2fad6Uk UK direct-to-consumer dog-food company Butternut Box has secured £280m ($352m) in funding from global growth equity firm General Atlantic and existing investor L Catterton. The investment, which reportedly implies a company valuation of around £500m, will be used to expand Butternut Box’s presence in Europe. According to GlobalData’s market analysers platform, Europe is the largest pet-food market after North America and Latin America, being valued at an estimated $14.3bn. The rapid development of Europe’s pet food markets is largely related to the significant growth of its dog and cat populations during the pandemic. Data from the European Pet Food Industry Federation shows the European pet population grew by 11% from 305m in 2021 to 346m in 2022. Words by me. #globaldata #petfoodindustry #butternutbox #fdi

Sustainable Pet Spotlight: Meatly/Omni launch cultivated pet food. Role of eco-conscious consumers in petcare. Mars Petcare extends recycling. Global Pet Expo includes sustainability section. Benefits of insect ingredients for dogs. Pet industry trends. #SustainableLife blog wags its tail for Sustainable Pet & Petcare recent progress today (21 Mar). Much more below. Live links to all stories below are here:  https://lnkd.in/d5ed6WD4 Brands in the news: Petco, Meatly, omnipetfood, PawCo Foods, Mars, Nestlé Purina PetCare Europe, Petcurean, American Wood Fibers, Inc., ZIWI, Earth Rated, Pets at Home, Pet Sustainability Coalition, Protix, Leap Venture Studio & Academy, American Pet Products Association (APPA), V-dog, Inc, Wild Earth and many more. HEADLINES - all live links here: https://lnkd.in/d5ed6WD4 Meatly and Omni unveil “world’s first” cultivated pet food Eco-Conscious Consumers Shape the Future of Sustainable Pet Products Exclusive: PawCo raises $2M for plant-based dog food Mars Petcare unveils the 'SWAP Recycling' Program Year 4 Purina partners to support marine habitat restoration, biodiversity Plant-based dog food startup selected to participate in Leap Venture Studio accelerator From Waste To Wealth: How One Pet Product Innovator Is Shaping A Sustainable Future Pet Sustainability Coalition Hosts Sustainability Section at Global Pet Expo Study: Insect ingredients can help improve dental health in dogs National recognition for inaugural vet alumni for sustainable pet food 10 Pet Industry Trends 2024: Forecasting the Future of Pet Care Best Vegan Dog Food: Top 7 Brands That Canine Experts Love Going Green: Organic Pet Food Market to Hit US$ 4.0 Billion by 2032 Recapping AFIA’s Pet Food Conference: What to Expect for the Future of Pet Food #sustainability #sustainableliving #pet #petcare #sustainablepet #dog #cat #greenliving #greenlivingdoug #esg

🌱How environmentally friendly is your pet? ✅Are you an owner or veterinary professional who takes active steps to reduce your pets environmental impact? ✅Do you think 'grain free', 'vegan' or 'high protein' means better food? ➡️Pets undoubtedly have an impact on our planet, more and more owners are wanting to make choices in their lifestyle choices to reduce that impact. ➡️In many ways, however, today’s flavour of pet ownership is in stark conflict with true sustainability. As much as we all love our pets like family members, they often come with an array of additional consumer goods. ➡️Even more potentially problematic is how to feed (and dispose of the waste of) the domestic carnivores and omnivores that we share our homes with. Pet owners are attempting to mitigate the carbon footprint of their pet’s food - in 2020, the top “ethical” pet food claims made by manufacturers in response to consumer demand included “organic”, “environmentally friendly”, and “vegan/vegetarian/plant-based”, among others. Pet owners also understandably place emphasis on the recyclability of their pet food packaging, as no one likes the feeling of tossing sachets in the bin every day. However, data presented at the 2023 American Feed Industry Association’s Pet Food Conference showed that packaging accounts for only 12% of the total sustainability of pet food. By far the biggest contributor to pet food’s carbon footprint is the ingredient list. ➡️Unfortunately, popular ingredient trends in pet food are some of the least sustainable. “High-protein” was the most common claim made by pet food brands in 2022, with “grain-free” also in the top five. While the picture is somewhat complicated based on which parts of animal and plant ingredients are utilised and how they are grown, land-based animal proteins are responsible for far higher greenhouse gas emissions than fish and plant proteins. Fish farming can also contribute to significant water pollution and habitat degradation. ❓So what do you do to reduce your pets environmental impact? Do you: ➡️Walk them locally? ➡️Do you feed them differently? ➡️Do you make choices on the type of pet you decide to own? Read more below 👇 https://lnkd.in/dfEEFnbX #veterinarymedicine #sustainability #sustainable #sustainabilitymatters

🌎 ♻ Pet owners not only pay attention to #sustainability, but they deeply care about it when it comes to #pet #food products. This article on #sustainability in pet food development got me thinking about our journey at PawCo Foods. Integrating sustainability from the ground up has been both challenging and rewarding. It’s inspiring to see #consumers increasingly willing to support eco-friendly products. The collaboration between #manufacturers and #suppliers, as highlighted in the article, is crucial for impactful change. At PawCo Foods, we are committed to choosing #sustainable suppliers and measuring the impact of our practices. We must continue educating pet owners on what true sustainability means, fostering a more eco-conscious future for our furry friends. #Sustainability #PetFoodInnovation #EcoFriendly Read the full article below: https://lnkd.in/gwYHf46e

Plant-Based Breakthrough: Meatly Clears UK Hurdle to Sell Lab-Grown Pet Food Meatly has achieved a significant milestone by becoming the first company authorized to sell cultivated meat for pet food in the UK. This innovation allows pets to consume lab-grown chicken, eliminating the need for traditional farming. The process involves cultivating chicken cells extracted from an egg in large containers, similar to yogurt production. These cells are nourished with essential nutrients, resulting in meat production without involving animals. This method is beneficial not only for animal welfare but also for environmental sustainability. Cultivated meat requires significantly less land and water and is free from antibiotics, reducing the risk of disease transmission associated with conventional farming. Meatly has rigorously collaborated with UK regulators to ensure the safety and healthiness of their product. Extensive testing has confirmed that their lab-grown chicken is devoid of harmful bacteria, viruses, and other contaminants. Supported by £3.5 million in investments and partnerships with major pet food brands, Meatly plans to introduce their first samples this year. Their long-term objective is to make this innovative pet food more affordable and accessible. This development represents a potential paradigm shift in pet food, offering a sustainable and ethical alternative that benefits both pets and the environment. # Thank you Hikaru Tanaka for your submission!

What about the Pet Market in Europe ? More and more individuals are choosing to add a pet to their family unit. In Europe, there is a clear reflection of this reality. The number of households with pets has increased by 20 million in the last nine years, currently standing at 91 million. This growth has driven the production of pet food in Europe. In 2022 alone, approximately 11.8 million metric tons were produced within the European territory, making it the largest region in the world in this sector. This increased demand also had a direct impact on the revenue of this industry, which reached the highest figure of the past decade in the last year. The opportunities in this market are increasing, and consumer demand for innovative products is growing. Main Source FEDIAF - The European Pet Food Industry