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🐶🌱 PETS CHOICE ACQUIRES VEGAN DOG FOOD BRAND HOWND Power Pet Brands, the parent company of HOWND, has agreed to sell the vegan dog food startup to legacy manufacturer Pets Choice Ltd. The deal will see Hownd co-founders Jo Ⓥ Amit 🐾 and 🐶Mark Hirschel exit the business, with Pets Choice taking over operations from August 5. As a manufacturer of branded and white-label pet food, Pets Choice has an extensive portfolio with brands dating back to 1881, including Davies, Webbox, Bob Martin, Felight, TastyBone and Vet's Kitchen. Hirschel, who described the move as a “strategic milestone”, declined to comment when asked about the financials involved, but did confirm that Pets Choice will own 100% of the Hownd brand following the completion of the deal. Pets Choice CEO Tony R. suggested the acquisition will bolster its drive into product premiumisation, with Hownd helping the company enter the $14B vegan dog food sector. “We look forward to leveraging Hownd’s established market presence and extensive and loyal customer base, further solidifying our position as a leader in the pet care industry,” he said. First established in 2013 as Butch & Bess, Hownd rebranded to its current name two years later, and has become known for its hypoallergenic dog food range – which includes kibble as well as canned porridge, dal and casserole – and wellness treats targeting different functions and ages. It also offers pet care in the form of shampoos, conditioners, skincare and sunscreen. The startup has built its reputation as an ethical brand, topping the environmental impact, animal welfare, and public record categories in The Good Shopping Guide 2024, which ranks ethical businesses around the world. Its nutritionally complete dog food has also been recognised in Forward Fooding’s FoodTech 500 list of food innovators for two years running. Read the full article here: https://lnkd.in/ePVVRk8s #GreenQueen #altprotein #futurefoods #foodtech #sustainability #climateaction

Fueling Furry Adventures: The Phenomenal Surge in Global Pet Food Market! 🐾🚀 🌍 The global pet food market is set to soar to new heights! 🚀 Expected to reach USD 177.73 billion by 2029, with a CAGR of 5.29% from 2024 to 2029. 📈 🐶🐱 What's driving this growth? 🌟 The rise in pet ownership, urbanization trends, and the increasing perception of pets as family members are fueling demand for high-quality pet food products. 🏡💕 Plus, with a surge in disposable income, pet parents are investing more in specialized and organic pet foods. 🌿 🛍️💻 The rise of online distribution channels and the power of social media are opening up new avenues for pet food brands to reach consumers worldwide. 🌐 And with innovative formulations tailored to pet health needs, the market is booming! 🐾 🚫 Despite challenges like supply chain disruptions and regulatory compliance, the industry is resilient. 🌟 And with recent investments and collaborations, like HelloFresh's 'The Pets Table' and Prime100's partnership with Tetra Pak, the future looks bright! 🌟✨ Dive into the Billion-Dollar World of Pet Food: A Market Report Unlike Any Other! 🐾💼 https://lnkd.in/gdEXtq25 #petfood #dogfood #pets #dog #catfood #dogs #pet #petshop #cat #cats #doglovers #petlovers #petsupplies #doglover #puppy #petcare #dogtreats #petnutrition #petstore #petstagram #doglife #pettreats #petfoods #catlovers

🚀 Exciting News: Join Our Pack in Shaping the Future of Pet Nutrition! 🐾 Hey LinkedIn community, Tomorrow is the big day! I hope you’re as thrilled as I am to embark on this incredible journey with Dog & Whistle We’re not just about pet food; we’re about making a real difference in the world of sustainability and furry companions. Our Wefunder campaign is launching tomorrow, and we invite you to be a part of our mission to revolutionize the pet food industry. Whether you’re a pet parent, a fellow entrepreneur, or just an animal lover, there’s a place for you in our pack! 🌟 How Can You Get Involved? 🌟 1️⃣ Stay tuned for our WeFunder campaign link tomorrow and learn how we’re turning misfit and misunderstood foods into nutritious, delicious meals for our furry friends. 2️⃣ Share this post with your network. The more, the merrier! Let’s spread the word and make some tails wag with joy. 3️⃣ Tag a friend or colleague who’s passionate about pets, sustainability, or just making a positive impact. Together, we can achieve more! 4️⃣ Get ready for exclusive updates, behind-the-scenes content, and some surprises along the way. Let’s work together to make the world a better place for our pets and our planet. Tomorrow is the day; join us on this exciting adventure, and let’s make it happen! #DogAndWhistle #WeFunder #PetNutritionRevolution #Sustainability #joinourpack

Pets Choice Ltd expands premium range with acquisition of vegan petcare brand HOWND Pets Choice has acquired the renowned vegan dog food brand, Hownd, marking a significant expansion in their premium product range. Hownd, known for its plant-based dog food, wellness treats, and cruelty-free petcare products, will now be part of the Pets Choice portfolio. This acquisition enhances their product range and reinforces their commitment to sustainability and animal welfare. “This is a fantastic acquisition for Pets Choice as we continue our drive into product premiumisation,” said CEO Tony R. “Hownd will give our company an entrance into the fast-growing plant-based sector.” 🐶Mark Hirschel co-founder of Hownd, added, “We have taken immense pride over the last decade in building Hownd into a leading and trusted ethical petcare brand.” The pet industry is seeing a trend towards humanization, with pet owners, especially Gen Z, seeking products that reflect their lifestyle choices. This shift includes the desire for vegan diets for their pets. By acquiring Hownd, Pets Choice is aligning with these values and meeting the growing demand for vegan pet products. This acquisition follows Pets Choice’s recent addition of Vet’s Kitchen, further solidifying their position. #petindustry #petfood #vegan #trend #Acquisition #exit #humanization #sustainability #pet

🚀 Exciting News: Join Our Pack in Shaping the Future of Pet Nutrition! 🐾 Hey LinkedIn community, Tomorrow is the big day! I hope you’re as thrilled as I am to embark on this incredible journey with Dog & Whistle. We’re not just about pet food; we’re about making a real difference in the world of sustainability and furry companions. Our WeFunder campaign is launching tomorrow, and we invite you to be a part of our mission to revolutionize the pet food industry. Whether you’re a pet parent, a fellow entrepreneur, or just an animal lover, there’s a place for you in our pack! 🌟 How Can You Get Involved? 🌟 1️⃣ Stay tuned for our WeFunder campaign link tomorrow and learn how we’re turning misfit and misunderstood foods into nutritious, delicious meals for our furry friends. 2️⃣ Share this post with your network. The more, the merrier! Let’s spread the word and make some tails wag with joy. 3️⃣ Tag a friend or colleague who’s passionate about pets, sustainability, or just making a positive impact. Together, we can achieve more! 4️⃣ Get ready for exclusive updates, behind-the-scenes content, and some surprises along the way. Let’s work together to make the world a better place for our pets and our planet. Tomorrow is the day; join us on this exciting adventure, and let’s make it happen! #DogAndWhistle #WeFunder #PetNutritionRevolution #Sustainability #JoinOurPack

Did you know pet food is responsible for 25–30% of the livestock sector’s environmental impacts in the US alone? 🤯🐕 For advocates of alternative proteins, it is becoming increasingly clear that we must look beyond solutions to human meat consumption; and what we feed our companion animals is also crucial. In addition to the significant benefits for the environment and farmed animals, a growing body of research shows that a nutritionally sound plant-based diet can be just as healthy, if not healthier, for dogs, and potentially cats too. Enter omnipetfood, a ProVeg Incubator start-up producing nutritionally complete plant-based kibble, wet-food cans and toppers, and the only plant-based pet food company in the UK with peer-reviewed scientific research supporting their products. 🌱 We sat down with co-founder and co-CEO Shiv Sivakumar to learn more about the challenges and opportunities in the alt-protein pet food industry and Omni’s plans to launch a cultivated pet food product. Watch the interview ➡️ https://bit.ly/3velrpO #ProVeg #Omni #PetFood

According to a recent report by Mintel and Tree Top - Fruitful Possibilities, 51% of new #petfood products launched globally in 2022 carried some kind of natural claim. This trend speaks to the humanization of pets and what pet owners are now looking for on their pet food labels — or, rather, what they aren’t looking for. Read more about specific natural claims pet owners are seeking: https://ow.ly/S9XR50PH1Lf

Exciting Opportunity for Cat Owners… Are you a devoted cat parent looking to make a difference in the pet food industry? Here's your chance to be a part of history while ensuring your furry friend gets the best nutrition possible. Omni, a novel protein pet food company, has developed a groundbreaking product: 'Omni Feast, Chicken Revolution' – the world's first complete cat food made with lab-grown chicken. This cruelty-free innovation is not only ethical but also aims to revolutionize how we feed our feline companions. We're seeking enthusiastic cat owners to participate in taste-testing our new product. Successful applicants will have the opportunity to earn a £60,000 annualized salary, along with additional compensation of £5,000 per month. Plus, Omni will cover all food expenses during the trial period. As a taste tester, you'll be responsible for monitoring your cat's feeding rituals, energy levels, behavior, and overall health while introducing them to Omni's new cruelty-free chicken meals. Your feedback will help ensure that our product meets the high standards of traditional meat-based cat foods, without the environmental and ethical concerns associated with animal agriculture. Not only does Omni Feast offer cats the nutrition they need to thrive, but it also addresses the sustainability challenges facing the pet food industry. By using lab-grown meat, we're reducing the environmental footprint associated with traditional livestock farming while providing a healthy and ethical alternative for our beloved pets. https://lnkd.in/eV_B9K7u #innovation #future #marketing

Pets aren't just pets, they're family. Provide the best to your furry friends by discovering our report on the #petfoodmarket 🐶 The key factors driving the growth of #petfood market includes: - Increase in Pet Ownership - Impacts of COVID-19 - Innovation in Pet Food Products - Desire for #healthypetfood Learn more about how to have #happypets today: https://loom.ly/-hReLIQ