Onward Search’s Post

A measly 5% of job ads are gender-neutral. But …. Writing inclusive ads can be 👉🏼Daunting Especially if you’ve never received training 👉🏼Stressful When you’re handed a JD (likely out of date) and told to write an advert. 👉🏼Time-consuming! If you’re spending time searching for inclusive words and phases. Throw in being penalised, key word density, structure, and pesky algorithms 😫 SO, WHATS THE ANSWER? ❓Gender decoder - but these often don’t offer alternative words AND Inclusivity is more than just looking at gender!!! ❓Training - there’s often a lack of budget ❓Spend time searching for inclusive words etc. ❓Spend time reposting ads to improve ranking But, these are TIME GUZZLERS 👆🏼👆🏼👆🏼👆🏼 WHAT IF I TOLD YOU, I CAN HELP Our 🏳️🌈 DE&I tech 🏳️⚧️produces ads optimised for ✔️Inclusion ✔️Diversity ✔️SEO Since using the tech we’ve seen an increase in the quantity & quality of applications from underrpresented groups (on av. by around 24%) So, can I tempt you with a FREE, optimised ad? Simply like this post or send me a DM Absolutely - zero catch! #InclusiveAdverts #Adverting #Recruitment

Recruiting – It´s all about people and passion!    Again and again I´ve been asked, why I still enjoy working in recruiting after more than 18 years 😮?!     In my case that is a no-brainer: there´s nothing more exciting than getting to know very different people, with different backgrounds and to understand, what inspires and motivates them. After all human beings recruit human beings and in the most interviews, I learn something new.    Similar to a tricky puzzle, I enable and support in finding the perfect combination between “People”, “Passion”, “Skills” and our (position) requirements. For me there´s nothing cooler and more fulfilling than finding the right candidate for our business, who fits to our company culture, wants to develop and grow with us and at the same time we match with their expectation on a perfect match employer.    Recruitment is allowed to be fun – not only for myself but for all, that are involved in the recruiting process. Without being passionate about your work, it won’t work 😉    I´m very happy, that I'm responsible for the recruiting for the German digital publishing at Bauer Media Group.    Why?  ✔ Really cool digital products – you haven´t visited lecker, wunderweib, autozeitung or cosmopolitan (the list is long 😊) yet? Then it’s about time!  ✔ Working alongside great people, with great ideas, who want to collaborate and make a difference – a very special spirit  ✔ A culture based on trust, respect and communication on eye level – never seen it to that extent before  ✔ Flat hierarchy and fast decision making – same applies to recruiting  ✔ In contrast to other media companies, we are investing in our digital business – in the last 2,5 years we hired 25% new colleagues and we are not done yet     You want to become part of our team? Sounds good? You would like to contribute to this growth? Then have a look at our current positions:    👉 (Senior) Content & Campaign Manager KI 👉 Affiliate Commerce Manager 👉 Affiliate Operations Manager 👉 Affiliate Partnership Manager 👉 Senior Data Product Manager 👉 Senior Digital Analyst 👉 FullStack – JavaScript Developer 👉 Technical SEO Manager and many more positions: https://www.bauermedia.de/ Want to find out more about our digital business? Then follow our company page Bauer Media or the hashtag #DigitalatBauer   #enrichingeverydaylife #bauermedia #bauermediagroup

I've been working with one of my regular clients every month since February 2021. I've done their social media posts, their website copy, their pitch decks, their email marketing and their award applications. But by far the most valuable piece of work I’ve ever done for them? It's only been seen by 10 pairs of eyes. 👀 👀 👀 👀 Their brand messaging. Let me tell you how I know. The client is a social enterprise that delivers training and consultancy to help schools, businesses, communities and organisations end sexual harassment and achieve gender equality. They spend a lot of time explaining their work and explaining its importance to society. At the start of this year, we set aside a chunk of time to create a brand messaging kit. Mission statements, a brand story and eight key messages in a handy pdf. The aim was to help the team and the directors talk clearly and consistently about the organisation, its benefits and values. So that every time they walk into a meeting room, write an email or pick up the phone, they have a clear idea of what to say and how best to big-up the organisation. They tell me how useful it is to have guidelines and advice on the words to use and the topics to bring up. Which is what I expected. What's interesting is that because I still write for this client every month, I not only created the document as their brand language strategist, I now use the document as their copywriter. And you'd better believe I find myself opening it every time I write for that client. 👀To make sure I’m covering off the key points 👀To check I’m on point with the language and phrasing 👀To save time when writing new copy or content I always believed in the value of brand messaging for businesses, but now I’ve got a front row seat to its everyday usefulness for your teams and especially for your writers. To talk about messaging for your organisation, drop me a message. #brandmessaging #toneofvoice #copywriter #copywriting #brandidentity #brandstrategy

🤓 Let me tell you a story... When I was a freelancer, I asked for a pay rise from a long-term contract and they repeatedly said no. After deciding to take an extended period of leave, it was down to me to find my replacement. The problem was, I was unable to find someone with the same level of skills and responsibilities that I had in this role, for the money I was paid. I later found out that the company had hired a man for £50 more a day than me. 😡 Not only was he paid more, but he didn't have the knowledge needed to do my role. They paid him anyway. 💥 This experience was the catalyst for me launching I Am Female. I was angry, and deflated but fuelled! 💥 This was not the only time in my 16-year creative career that I was underpaid and undervalued as a woman in design, and it probably won't be my last. But I wanted to make a difference so my mission was set..... create a platform that showcases how incredible the work of women in creative is. I Am Female was born. Frustratingly, these stories aren't uncommon for women in the creative industry. It's the stark reality of the additional hurdles women have to face. But what can we do to fight this? What can we do to level the landscape for women in the creative industry? To start we can... ✅ Celebrate the work of women ✅ Offer membership opportunities for networking and mentorship ✅ Support or participate in educational programs that empower women in design ✅ Encourage the inclusion of women as speakers, panellists, and experts in design-related events ✅ Confront and challenge stereotypes in design ✅ Seek opportunities to collaborate with women designers ✅ Amplify the voices of women in design ✅ Advocate for equal pay and equal opportunities Women of creativity, share your experiences with me! Join the conversation and help us make a difference in the world of design! 💬👩🎨🔊 #WomenInDesign #DiversityInDesign #AmplifyHerVoice #DesignCommunity #SupportWomenInDesign #EqualityInDesign

Survey: Share your perceptions of Canva’s career opportunities and hiring processes Canva wants to understand how you perceive them as an employer. Complete our short survey about your perceptions and experiences and you’ll go in the draw to win one of the following six prizes: ⭐️ 1 x $250 AUD Prezee e-gift voucher ⭐️ 5 x Canva prize packs (valued at $145 AUD each) Your contribution to this research will help inform the key challenges and priorities Canva will focus on, as they work towards designing an equitable and inclusive hiring experience that creates opportunities for meaningful careers. Hurry, survey closes 4pm (AEDT time), 8 November 2023. Complete the survey today: https://hubs.li/Q026Ghz10 #WORK180 #EndorsedEmployerForAllWomen #GenderEquity #GenderEquality #Diversity #Inclusion

“You're well beyond your pay grade, sweetheart.” I had just landed my first job out of college as a web content writer. I spent my days interviewing business owners to gather info for their new websites. One day I talked to a lawyer from Texas. He was super friendly... at first. 📍 Until I said something he didn’t like. I don't even remember what it was. He demanded to speak with my (male) manager. 🤮 I started explaining all the ways I was qualified to write his firm’s website. I tried to show my value. 🚩 He laughed. Told me I'd never amount to anything in my career. The conversation ended with me crying in the bathroom at work. Like many people, I started my career with stars in my eyes. 🤩 Then I let the world beat me down and steal my thunder. For many women, it's gender bias. 🔹 Workplace harassment. 🔹 Unequal pay. 🔹 Missed promotions. 🔹 Imposter syndrome. If you’re a POC or LGBTQ , you might as well be climbing the career ladder in quicksand. I wish I could go back in time and hug the young woman in this picture.  🔹 Tell her she's more than enough. 🔹 That people can be jerks. 🔹 But there are just as many gems. 💎 ❗ You don’t have to prove your worth to anyone. ➡ What would you tell your younger self? #womenempoweringwomen #impostersyndrome #womenbusiness #contentwriter

Most business owners make this mistake with their content: They try to do too much. I was writing a LinkedIn post, and halfway through, I thought, “This doesn’t fit.” I tried reworking it, rearranging sentences, rewriting parts, and it still didn’t work. Finally, the realization hit. “Ohhh…these are two different posts.” As a business owner, you’ve got a lot of knowledge. Sometimes, you get so excited to share it that you try to shove it all into one place. It’s a recipe for confusing your audience (and I promise, if you’re confused, your audience will be, too). My advice? Zoom in. Get closer to the problem, and fix one thing at a time. Like…please. We’re on the internet. Who’s gonna sit down and puzzle out your blog post? When you’re talking to a lot of people, you need to make the connection clear, not wait for them to find it. As a content writer and strategist, I hone your content’s focus and keep you on topic, so your audience gets to see the detail of your product and the depth of your experience. Sticking to specifics also gives you opportunities for more content and the ability to go into the actionable details that your audience needs. Because how many times have you read a post that lists vague steps without really helping you at all? (Hint: Most of the time, each step deserves its own how-to.) When your audience gets what they need from your business, it builds trust. And people come back to businesses they trust. ❔ How have you zoomed in to solve your audience’s problems? Do you notice any problem patterns in your content? — I’m Eli, and I’m a medical and LGBTQ health writer. I provide strategic content to businesses to help them grow and connect with their audiences. Send me an email or a DM, and let’s talk about how I can help make your content meet your goals!

Your content pillars ARE NOT “Educate, inspire, and entertain” ❌ A common misconception about content pillars is that terms such as “inspirational” or “educating” are the pillars themselves. In reality, these terms represent the theme, tone, and feeling of the content, not the actual content pillars. Content pillars are the core topics or subjects around which your content is organized, which helps provide structure and focus. Some examples of content pillars include specific topics. You want to outline 3-5 categories you want your content pillars to be. For example, a photographer’s content pillars can be: 👉 Photoshoot recaps 👉 Why people should hire you as their photographer 👉 Stories behind photoshoots Next, jot down at least 3 broad ideas for each pillar. For example, the “Why people should hire you as their photographer” content pillar can consist of: 👉 Share what it looks like to hire you as a photographer 👉 Share what your values are as a photographer 👉 Why you’re unique If you're new here, hi 👋 I’m Shelly, a social media manager strategist content writer for women-owned, BIPOC-owned, and LGBTQ owned businesses. Follow me for more business-focused social media marketing content! #socialmediamanager #socialmediamarketing #socialmediastrategist #contentmarketing

What is the first image that would come to your mind upon seeing news announcing the hiring of a Global IT Director at a tech giant? 1. A youthful middle-aged man in a suit, perhaps proudly smiling? 2. A man in his 60s who looks good natured and experienced? 3. A confident woman with red lipstick and a slightly low-cut shirt? It seems to me that the probability of the last one happening is very low. Or do you remember reading a news story about Yahoo (or any other company)'s new FEMALE CEO? Stereotypes are everywhere, and they don't seem to change until cultural codes change. I remember how surprised and then impressed I was when I found out that ChatGPT’s CTO is a very attractive young woman Mira Murati. Created by Meeta Bharvani, Levi's #IShapeMyWorld is a successful creative campaign that sheds light on these stereotypes. However, other brands continue to raise awareness on this issue while underlining their brand values. I tried to examine this issue of #genderequality in several video advertising campaigns of Levis’Store and OLAY beauty brand owned by Procter & Gamble The analysis content is a bit long, but you may find it interesting if you are interested in #contentstrategy, #storytelling, #creativeadcampaign and #brandstrategy topics. Even if you are not interested in these, I recommend you just watch the videos, they tell a lot even on their own. You may also follow my medium account for similar articles that I write about marketing, content marketing and brand strategies that touch people's lives. 🙌🏾 https://lnkd.in/deGMc4NQ I would be happy for us to be a small community with the same interests! #contentmarketing