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How well do you truly understand your core customers❓ Knowing your customers isn't just about recognising faces or how much they're spent with you; it's about understanding their wants, needs, and desires on a deeper level. Here's why it's so crucial: ✳️ Tailored Products & Services: When you know your customers inside out, you can tailor your products or services to meet their specific needs. This not only boosts customer satisfaction but also helps to increase loyalty and repeat business. ✳️ Effective Marketing Strategies: Understanding your core customers allows you to craft targeted marketing messages that resonate with them. You'll know where to find them, what channels they prefer, and what language speaks to them, leading to more effective marketing activity. ✳️ Enhanced Customer Experience: By understanding your customers' preferences, pain points, and behaviours, you can create a seamless and personalised experience for them. This helps to fosters stronger relationships and encourages positive word-of-mouth referrals. ✳️ Competitive Advantage: In today's competitive market, knowing your customers can be a significant differentiator. It allows you to stay ahead of trends, anticipate changes in demand, and innovate based on customer feedback. ✳️ Maximized ROI: When you invest time and resources into understanding your core customers, you're making a strategic investment in your business's future. So, business owners, let's turn the spotlight onto our customers. How well do you know yours? Share your thoughts and experiences below! #smallbusiness #customerfocus #relationships #growthstrategy Beacon Business Commercial Services Susana Marambio

𝐌𝐚𝐬𝐭𝐞𝐫 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧 & 𝐑𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐆𝐫𝐨𝐰𝐭𝐡! 𝐏𝐚𝐫𝐭 𝟐 Customers are the lifeblood of any business. But it's a two-step tango: attracting new customers (acquisition) and keeping them coming back for more (retention). Here's why both are crucial: Acquisition Fuels Growth: New customers bring in fresh revenue and expand your market reach. Retention is Profitable: Retained customers cost less to maintain and are more likely to spend more. Think loyalty programs! So, how can you master this customer dance? Acquisition Strategies: Know your ideal customer: Sharpen your target audience focus to attract the right people. Craft a compelling brand story: Differentiate yourself and resonate with your audience. Leverage the power of marketing: Utilize social media, content marketing, and targeted advertising to reach potential customers. Offer enticing promotions: Run targeted discounts or special offers to attract new customers. Retention Strategies: Deliver exceptional customer service: Create a positive experience that keeps customers happy and loyal. Implement a loyalty program: Reward repeat customers and encourage them to keep coming back. Personalize the customer journey: Tailor your communication and offerings to individual customer needs and preferences. Gather and act on customer feedback: Listen closely to customer feedback and use it to improve your products or services. Remember, it's often cheaper to retain existing customers than acquire new ones. Striking a balance between acquisition and retention is key for sustainable business growth! Share your tips! What strategies have helped your business acquire and retain customers? #customeracquisition #customerretention #businessgrowth #marketingstrategy #customerexperience Cheers 🥂 TANJI

Everyone claims they have "superior customer service" and "the most customizable platform." So, how can you truly differentiate your brand? 🤔 🔍 Challenge the Norm: It's common to hear competitors claim they excel in the same areas. But are these genuine differentiators, or just industry standard buzzwords? 🛠️ Finding Your UPOV: Developing a meaningful differentiator requires more than just following trends. It involves 🔬 deep market research to uncover unsolved problems or industry issues or challenges you can hang your hat on. 💡 By defining a unique point of view, you not only distinguish your product and company but also clarify why it's the preferable choice in a crowded market. 🌟 Elevate Your Brand with a Unique Point of View (UPOV) 🌟 Learn more in our video: https://lnkd.in/giJQcQbJ #BrandDifferentiation #MarketingStrategy #B2BMarketing #uniquepointofview

Are high customer acquisition costs bothering you as an entrepreneur? It might be because your strategy doesn't align with your product. Collect data to effectively apply the 'Price-Frequency Model' and analyze which strategy best fits your product. 🚗 Low Frequency, High Price: Leveraging Referrals 🤝 - Products: Cars, real estate, premium services. - Strategy: Capitalize on referrals by offering exceptional service that naturally encourages word-of-mouth promotion. ☕ High Frequency, Low Price: Encouraging Repeat Business 🔄 - Products: Everyday items like shampoo and coffee. - Strategy: Implement loyalty programs and incentives to promote repeat purchases. Design strategies that make it inconvenient for customers to switch brands. 🖊️ Low Frequency, Low Price: Establishing Strong Brand Presence 🏗 - Products: Occasional, cost-effective items. - Strategy: Concentrate on establishing a strong brand identity that embodies quality and reliability. This approach is essential in a market brimming with similar, low-cost items where consumers often make quick purchasing decisions without much deliberation. 💄 High Frequency, High Price: Intensive Marketing 💼 - Products: Consumer electronics, cosmetics, luxury items. - Strategy: Prioritize robust marketing and branding efforts to sustain a competitive advantage. In some sectors like cosmetics, marketing can constitute a significant portion of expenses, sometimes up to 70%. Still uncertain about which strategy best fits your product? Take a look at the chart provided below. In my next post, I'll delve into various data metrics that can help you effectively and scientifically track your product's price level and purchase frequency. Let's stay connected for more data-driven business decisions! #BusinessStrategy #CustomerAcquisition #MarketingStrategy

✨ Keep Your Customers Curious ✨ You’ve created the perfect funnel: Awareness, Interest, Desire, Action. You’ve guided your customer through it, and the product is bought. But now what? How do you ensure that your customer remains loyal, always curious, and eager to come back for more? 🤔 It’s not just about the initial sale. It’s about building a relationship. You’ve spent resources on customer acquisition, and now it’s time to make that investment count. How? By continuously sparking curiosity and delivering new, exciting products, collections, and ideas. Here’s the secret: Your customer acquisition cost (CPA) is just the beginning. You’ve spent ₹100 to acquire a customer. Now, how do you make sure they keep purchasing? By being innovative and consistently offering something new. Curiosity is key. Keep your customers intrigued and eager to see what’s next. This is how you turn one-time buyers into loyal fans. 🔹 Innovate constantly 🔹 Introduce fresh ideas and products 🔹 Keep the curiosity alive Remember, it’s not just about the sale; it’s about creating an ongoing connection. Make your brand a part of their lives. #CustomerLoyalty #MarketingStrategy #CustomerEngagement #Innovation #BrandLoyalty #DigitalMarketing #BusinessGrowth #MarketingTips

🤔 𝗛𝗼𝘄 𝘄𝗲𝗹𝗹 𝗱𝗼 𝘆𝗼𝘂 𝗿𝗲𝗮𝗹𝗹𝘆 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗮𝘁 𝗲𝘃𝗲𝗿𝘆 𝘀𝘁𝗮𝗴𝗲? • 𝗪𝗵𝗲𝗻 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿𝗶𝗻𝗴 𝗼𝗽𝘁𝗶𝗼𝗻𝘀, understanding their p͟r͟e͟f͟e͟r͟e͟n͟c͟e͟s͟ is crucial to personalize marketing efforts and increase engagement. • 𝗪𝗵𝗲𝗻 𝗲𝘃𝗮𝗹𝘂𝗮𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁, understanding their c͟o͟n͟c͟e͟r͟n͟s͟ is crucial to address them directly and improve their overall perception. • 𝗪𝗵𝗲𝗻 𝗺𝗮𝗸𝗶𝗻𝗴 𝗮 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻, understanding their m͟o͟t͟i͟v͟a͟t͟i͟o͟n͟s͟ is crucial to streamline the process and reduce obstacles. • 𝗪𝗵𝗲𝗻 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗶𝗻𝗴 𝘁𝗵𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗳𝗶𝗿𝘀𝘁-𝗵𝗮𝗻𝗱, understanding their r͟e͟a͟c͟t͟i͟o͟n͟s͟ is crucial to promptly respond to feedback and enhance satisfaction. • 𝗪𝗵𝗲𝗻 𝗱𝗲𝗰𝗶𝗱𝗶𝗻𝗴 𝗼𝗻 𝗿𝗲𝗽𝗲𝗮𝘁 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲𝘀, understanding their s͟a͟t͟i͟s͟f͟a͟c͟t͟i͟o͟n͟ is crucial to strengthen loyalty and encourage referrals. • 𝗪𝗵𝗲𝗻 𝗿𝗲𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿𝗶𝗻𝗴 𝘁𝗵𝗲𝗶𝗿 𝗰𝗵𝗼𝗶𝗰𝗲𝘀, understanding their d͟o͟u͟b͟t͟s͟ is crucial to address issues and retain their business. • 𝗪𝗵𝗲𝗻 𝘀𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝘁𝗼 𝗱𝗿𝗶𝗳𝘁 𝗮𝘄𝗮𝘆, understanding their d͟i͟s͟s͟a͟t͟i͟s͟f͟a͟c͟t͟i͟o͟n͟ is crucial to identify areas for improvement and regain their trust. 📞 𝗟𝗲𝘁'𝘀 𝘁𝗮𝗹𝗸 𝗮𝗯𝗼𝘂𝘁 𝗵𝗼𝘄 𝗼𝘂𝗿 𝗔𝗜-𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝘃𝗶𝗱𝗲𝗼 𝘀𝘂𝗿𝘃𝗲𝘆𝘀 𝗰𝗮𝗻 𝗿𝗮𝗱𝗶𝗰𝗮𝗹𝗹𝘆 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗮𝗹𝗺𝗼𝘀𝘁 𝗿𝗶𝗴𝗵𝘁 𝗮𝘄𝗮𝘆: https://lnkd.in/djtAPqbG #CustomerExperience #CustomerSurveys #Empathy #CsutomerJourney #CustomerInsights #Vurvey #Engagement #CustomerPerception #ConsumerBehavior #CustomerFeedback #BrandLoyalty #PurchaseDecision #CustomerSatisfaction #BrandPerception #CustomerLoyalty #ConsumerPreferences #CustomerRetention #ArtificialIntelligence #VideoSurveys #MarketResearch #Innovation #AIPowered

Today's Customer Mindset 😎 The shift from "what and how" to "why" in the customer mindset is driven by several factors in today's evolving landscape: ✅Information Access: Customers today have unparalleled access to information. They can easily find details about a product or service's features, specifications, and how it works. Consequently, their focus shifts from merely understanding what a product does or how it functions to understanding why it matters to them personally. 💪👏Purpose and Values: Modern consumers are increasingly concerned about the purpose and values upheld by brands. They want to align themselves with companies that share their beliefs, support causes they care about, and stand for something beyond just selling a product. Understanding the "why" behind a brand's existence and its values becomes crucial for customers in making purchasing decisions. 🤝Emotional Connection: The "why" taps into emotions. Customers today seek experiences that resonate with them on a deeper level. Understanding the purpose or story behind a product or service creates an emotional connection, fostering brand loyalty and advocacy. 👐Differentiation: In a crowded market, where many products or services might seem similar, the "why" becomes a key differentiator. When customers understand why a brand exists, what drives it, and the impact it aims to make, they are more likely to choose that brand over competitors. 💯Long-term Satisfaction: Understanding the "why" helps customers anticipate the long-term benefits or value a product or service can provide. It's not just about the immediate functionality but also about how it fits into their lives and fulfills their needs on a deeper level over time. As a result, companies that effectively communicate their purpose, values, and the reason behind their offerings are better positioned to connect with today's customers on a more profound and meaningful level. #entrepreneur #mba #customerexperience

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DEMYSTIFYING THE CUSTOMER ZOO: FOUR TYPES OF CUSTOMERS YOU NEED TO KNOW: Tailing your Approach and selling to the Diverse Customer Zoo. Understanding diverse customer needs is crucial for effective marketing and sales strategies. Four fundamental buyer types are essential for selling goods and services in business jungles. 1. The Price Buyer is a savvy shopper who prioritizes getting the best deal, comparing prices, and seeking discounts, with loyalty based on the bottom line. Taming Tips: To attract price-conscious customers, highlight value propositions, offer transparent pricing, and run targeted promotions. Incentivize with price comparisons, highlight cost-saving benefits, and differentiate your offering. 2. The Window Shopper is a curious customer who enjoys browsing and researching options, often comparing features across multiple brands, even before making a purchase. Taming Tips: Utilize personalized communication, non-salesy conversations, and valuable content to build trust and rapport with customers, lowering entry barriers and promoting a positive experience. 3. The Know-it-All Buyer is a confident customer with extensive research and opinions, who may challenge claims, compare competitors, and demand detailed information. Taming Tips: Respect their expertise, differentiate your offering, and provide expert-level resources to demonstrate knowledge and clarify specific questions, building trust and credibility in your business. 4. The Value Buyer is a discerning customer who values quality, service, and long-term value over price, willing to invest but expecting a return on their investment. Taming Tips: Emphasize on benefits, premium experiences, and genuine care to improve customer lives and solve problems, demonstrating a commitment to satisfaction through quality and guarantees. Understanding customer archetypes can help tailor approaches, nurture relationships, and turn window shoppers into loyal customers by providing exceptional service, personalized communication, and genuine care. Additional Tips: To effectively sell your products or services, segment your audience, tailor your marketing and sales messages to each buyer type, track and measure results, and build long-term relationships. By understanding these buyer types and adapting your approach, you can increase your chances of success. Share your experiences and tips for dealing with various customer types and add additional personas to help navigate the diverse customer landscape. #customerservice #marketing #sales #psychology #linkedin PS: Follow for more insights on crafting marketing and sales strategies that resonate with all types of customers.

👉 We've all heard the saying, "People don't buy products; they buy solutions to their problems." But what does that really mean for you? 🤔 👉 The Old Way: Traditionally, businesses have been product-focused. They create a product and then find ways to convince you that you need it. The focus is on features, specifications, and pricing. 👉 The New Way: In today's dynamic market, the game has changed. The focus has shifted from selling products to solving problems. It's not about what the product is; it's about what the product does for you. 🌟 Why Solutions Win: 1️⃣ Personalization: Solutions are tailored to individual needs, making you feel understood and valued. 2️⃣ Long-Term Value: A solution-oriented approach often results in long-term relationships and customer loyalty. 3️⃣ Satisfaction: When your problem is solved, you're not just happy with the product; you're grateful for the experience. 📈 For Businesses: If you're still focusing on features and specifications, it's time to pivot. Start identifying the problems your target audience faces and then show them how your product or service solves those problems. 📊 For Consumers: Next time you're in the market for something, don't just look at what a product is. Ask what problem it solves for you. Make your investments count! 👉 Share this post if you like it! #marketing #product #b2bmarketing #businessbranding #businessadvertising