A year ago, Carina Svensson took over as CEO of OMD Sweden, the largest media agency in Sweden. Today, Dagens Media published an interview where Carina shares her thoughts and plans for the future. The interview highlights a reorganization with an even greater focus on customer service and tailoring work to individual client needs to increase customer satisfaction. It also discusses transforming the client management role by involving various specialists, not just media specialists. Under Carina Svensson's guidance, OMD is embracing AI to enhance efficiency and customer focus. This includes involving non-client-facing employees in client interactions. The positive impact of AI on OMD is evident, with improved work quality and speed. The organizational change is expected to strengthen OMD as a strategic partner, with a greater emphasis on AI development and creative activations. Read the full interview at the link below if you are a Dagens Media subscriber:
Omnicom Media Group Sweden’s Post
More Relevant Posts
-
Geoff de Burca, Chief Strategy Officer, shares his insights on why full service has come full circle and discusses what the advantages and drawbacks are. Read the full article in Creative Salon Worldwide here 👉 https://bit.ly/4b4QqnO #AgencyModel #BreakthroughForBrands #NewCommunicationsEconomy
Why Full Service Has Come Full Circle
creative.salon
-
MullenLowe Lintas Group commissions ‘State of States’ study to deconstruct Indian cultures Link in the comments Anju Joseph MullenLowe Lintas Group Quantum Consumer Solutions: Insight & Design Strategy #mediabrief #MullenLoweLintasGroup #QuantumConsumerSolutions #StateOfStates #marketing #media
-
-
UK Head of Design at Dentsu Creative | BIMA Creative Council & BIMA 100 | FWA Judge | Daydream Believer | Mountain Bike Leader
Our annual survey of 700 CMOs and senior marketers in the US, UK, Australia, Brazil, Canada, India, Italy and Spain forms the 'Dentsu Creative CMO Report 2023:Creativity at a Crossroads' is out! 👇👇👇
Introducing our Dentsu Creative CMO Report 2023: Creativity at a Crossroads! Download today to unlock all-new insights, from over 700 global CMOs, into the challenges and opportunities shaping the future of marketing! Get your copy here: https://lnkd.in/eNH87Fet
-
Global C-Suite Strategy Executive | Cultural Fluency Leader | Innovation Expert | Founder | Entrepreneur
Using data from a survey of 700 CMOs and senior marketers in the US, UK, Australia, Brazil, Canada, China, India, Italy, and Spain informed this report about the key themes affecting marketing today. #DentsuCreative
Introducing our Dentsu Creative CMO Report 2023: Creativity at a Crossroads! Download today to unlock all-new insights, from over 700 global CMOs, into the challenges and opportunities shaping the future of marketing! Get your copy here: https://lnkd.in/eNH87Fet
-
Love being at Merkle which is part of dentsu because we work WITH our sister agencies like dentsu creative (not against each other like other agency holding company brands). Check out this new report on creative: #dentsu #merkle
Introducing our Dentsu Creative CMO Report 2023: Creativity at a Crossroads! Download today to unlock all-new insights, from over 700 global CMOs, into the challenges and opportunities shaping the future of marketing! Get your copy here: https://lnkd.in/eNH87Fet
-
All in the name of production excellence is marketing excellence. Nice and appropriate to see the acknowledgement of the evolved state of delivery...
“We're an engine for integration within WPP. You can think of us almost as the connective tissue across WPP, which offers true end-to-end capabilities, and brings together creative and production and media in a simple and compelling way for our clients, in a way which I don't think is replicated elsewhere in the industry.” Hogarth CEO, Richard Glasson, highlights fragmented production landscape as major opportunity. #productioncompany #WPP #hogarth #creativeproduction #media #integration https://lnkd.in/dmBnUkYE
WPP Seeks to Leverage Production Growth as Hogarth Takes the Lead | LBBOnline
lbbonline.com
-
The Dentsu Creative Global CMO report is out today and makes for an interesting read, (once you can stop singing Blazing Squad, Crossroads to yourself) Download link below.
Introducing our Dentsu Creative CMO Report 2023: Creativity at a Crossroads! Download today to unlock all-new insights, from over 700 global CMOs, into the challenges and opportunities shaping the future of marketing! Get your copy here: https://lnkd.in/eNH87Fet
-
Our 2023 Global CMO Report "Creativity at a Crossroads" is here, bringing together insights from over 700 CMOs on the challenges and opportunities they face. For the first time, the Italian market was also a part of this research. In response to this report, our CSO, Niccolò Rigo, shared the following comment: "Our research paints a clear picture of the priorities of Italian CMOs. First of all, there is a strong belief that creativity plays a key role in driving economic growth. Additionally, the advertising industry must be willing to take more calculated risks to attain its objectives. The most valuable partners are those adept at providing an integrated vision, with a keen understanding of harnessing the potential of new technologies like AI." You can read the full report by clicking on the link below. https://lnkd.in/eNH87Fet #DentsuCreative #DentsuCreativeItaly #ModernCreativity #HorizontalCreativity
Introducing our Dentsu Creative CMO Report 2023: Creativity at a Crossroads! Download today to unlock all-new insights, from over 700 global CMOs, into the challenges and opportunities shaping the future of marketing! Get your copy here: https://lnkd.in/eNH87Fet
-
700 CMOs interviewed. One Big Question: What's the future of creativity and marketing ? The buzz around #GenAI is on, with its promise of transforming businesses and increasing profits. Here's what the CMOs believe: 🔸 83% see AI freeing humans for more creative roles. 🔸 86% envision a significant uptick in efficiency thanks to AI. ... But, 🔸 77% think AI will never craft content that truly resonates with human emotion. The big question: Can AI eventually truly touch our souls? And here’s a thought: As handmade items hold premium value in today's world, 81% of CMOs feel customers will pay more for human-crafted content. Could this increase investment in the human touch - from highly skilled copywriters and 3D artists to opinion journalists ? What are your thoughts? Do you see a future where human creativity is the premium choice in a sea of AI-generated content? #AIFuture #MarketingInsights #HumanVsMachine
Introducing our Dentsu Creative CMO Report 2023: Creativity at a Crossroads! Download today to unlock all-new insights, from over 700 global CMOs, into the challenges and opportunities shaping the future of marketing! Get your copy here: https://lnkd.in/eNH87Fet
