Building a team involves much more than simply bringing people together in the same office. A true team is formed when a group shares the same goals, drive, and hunger for overcoming challenges and solving problems. Most importantly, they must have mutual respect for one another. Yesterday, we proved once again that Omnicom has achieved this. We closed the year's first half in the best way possible—celebrating together. 💙 #GladSommar, everyone! OMD Sweden, #PHDSweden, #HeartsSweden, Annalect Nordics - AI Powered Consultancy, TRANSACT Sweden, DRUM SWE, #TRKKNSweden
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▶ Success is not a place, it is a constant journey. ◀ Last week we had the honor to listen to an interview between Sir John Hegarty and Johannes Hapig especially organized by Christoph Pietsch for our Publicis Groupe Germany community. If you listen to them for an hour and have pages full of notes, it’s hard to pick the best ones, but let me try: 🗯 #Creativity means looking for difference, but this difference must have a #value in it 🗯 Great advertisement is about the #truth, and not to paint over it 🗯 Meaning of enthusiasm is “being with God” 🗯 Principles remain, but the practices change 🗯 A principle is not a principle until it has cost you money 🗯 We overestimate the importance of technology in the short-term and underestimate it in the long-term 🗯 You must push above your weight. And choose clients who want to do the same 🗯 AI will liberate our creativity 🗯 Don’t forget how amazing the human brain is And maybe as 🧘♀️ mantra 🧘♀️ for all of us (no matter in which industry, function, role etc. you are in): We do not come in the office to be ordinary, to drink an ordinary coffee, to have an ordinary conversation, to do ordinary tasks, to have an ordinary lunch, to deliver ordinary deliverables to our client etc. We should constantly be #driven to do #better. To be #great and not ordinary. #agencylife #inspiration Saatchi & Saatchi Germany
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It was good to chat and see the different perspectives come through on stage. There are so many ways to leverage AI – inspiration, optimisation, automation… I believe we should make sure our AI strategies reflect the value we want to put out in the world. There will be completely different approaches from left and right-brained humans. Ask yourself what strategy you want AI to help accelerate – Avoid just jumping about from one new shiny toy to the next. Your strategy is the key, not the AI. Surprising POV from a strategist I know… 🟠 As agencies we know clients will get their own LLM playgrounds, and we will offer additional tools and ways of working to build on the value that’s already being accessed. 🟠 For clients ask yourself how far you want to reach with your AI strategy, what will differentiate you, what can you do independently with tools and processes, and where you need help. We are at a great time in the AI space, the capabilities are here and now stuff is just going to get better… We have the power to shape the value we believe in for the future. Pick the partners that can help you create a future you believe in. The decisions we make now could become even more impactful than we imagine in the longer term. Have fun exploring your GenAI wonderlands 🐇 You know where to find us if you need any directions…
Did you miss our Wake Up Session where Matthew Cox, our Senior Strategy Director, showed how a global agency network is approaching GenAI and how the different layers of complexity and types of value are being packaged for clients? Sarah Salter, Wavemaker's Global Head of Innovation and Platforms, went into more detail on exactly what different projects Wavemaker has delivered and how to look at piloting GenAI. Søren Hafsjold Mohr, Nestlé Nordic Media Digital and AI Manager, then showed the GenAI journey at Nestlé and their roadmap for disseminating the use of GenAI across the business. If so, stay tuned for our upcoming session!🤝
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The conversation on how the creative industry can drive more sustainable behaviors is hot at Cannes Lions this year! I had the privilege to join the brilliant Fleur Stoppani and Leo Rayman in a panel hosted by Ollie Joyce at GroupM to share the findings of the IRG Impact Study on creating value for all stakeholders. My key take out: shifting from competition to collaboration is what it takes! #instituteforrealgrowth #humanizedgrowth #mindshare #groupm #canneslions #sustainablemarketing
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The #dentsu Story of Adaptation and Growth. Read now!
The marketing and media landscape is undergoing a seismic transformation, propelled by shifting consumer behaviours, emergent technologies, and evolving business paradigms. To flourish amidst this dynamic milieu, agencies must undergo profound reinvention. So, what does it take to reshape a global network of agencies amidst unprecedented challenges and opportunities? In a compelling dialogue with IMPACT, Jean Lin, William Swayne, and Harsha Razdan plunge into the network’s odyssey of crafting a visionary future, anchored on four bedrock pillars: AI, Sustainability, Creativity & Innovation, and Client Obsession. They unveil dentsu's agile response to clients' evolving needs, its fearless embrace of innovation and technology, and its cultivation of a culture steeped in trust and empowerment across diverse teams. Likewise, they chart the course ahead, tackling forthcoming challenges with unyielding confidence and adaptability. Curious about how dentsu is reshaping the industry landscape and igniting sincere impact for its clients, partners, and society at large? Don't miss this interview. Click below to access the narrative of ‘Building a New dentsu’ by the visionaries themselves. Read here: https://lnkd.in/gPdWxPVP || IMPACT Weekly Magazine || Neeta Nair || || Kartik Iyer || Narayan Devanathan || Simi Sabhaney || Sujit Vaidya || Amit Wadhwa || Anita Kotwani || Anubhav Sonthalia || Santosh Gannavarapu || Shalinee Kulshreshtha || Unmesh Pawar || Manavendra Davar || Sapna Arora || || Anindita Sarkar || Alifiya Hirani || Prerna Sagvekar || Lubna Surti ||
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It's not every week that some of the world's most acclaimed creative leaders get together in one room, much less speak on a dedicated panel to talk about creativity and its growth-driving power in business... But that's what happened last Wednesday, when Goodby Silverstein & Partners's jeff Goodby, Orchard's David Kolbusz, Accenture Song's Nick Law, VMLY&R's Kim Pick and Australian actor, writer and director #MirrahFoulkes, gathered for a #GrowthAgenda event at Advertising Council Australia's #ThisWayUp festival. It's clear that in an information-saturated world, brands can't afford to settle for creative "mediocrity", which the rise of #generativeAI will only further accellerate, according to some panellists. For those who weren't in the room at the MCA in Sydney, catch up on insights from the evening here: https://lnkd.in/gUJXPhM3 In other marketing news.... The Matildas have won the hearts and minds of audiences the world over. And those brands that were clever enough to back them through sponsorships and collaborations are reaping the rewards of record World Cup attendance and TV viewership. Football Australia's Peter Filopoulos, M&C Saatchi Sport & Entertainment, Australia's Krystyna Frassetto and other marketing experts explain the growth-driving opportunity for brands taking part in this monumental cultural moment: https://lnkd.in/gusfDq44 Plus, an opinion editorial authored by the brilliant Dave Bowman, who penned his first piece for #TheGrowthAgenda as Publicis Groupe ANZ's newly-appointed chief creative officer. He offers a compelling call to arms to infuse the marketing and advertising with a more collaborative, playful spirit; and why it often yields better business results. https://lnkd.in/gFKz3Q7J More to follow: https://lnkd.in/gAaD9rTU
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Have you missed our Metrics Minds series? 🤗 In Metrics Minds, we get the opportunity to highlight the fantastic members of our team and get to know them a little better. Each week during the spring, we introduced a new person to give you insight into who stands behind Brand Metrics' successes! Here’s a quick recap of the amazing team members we’ve celebrated so far: 💜 Robby Kraai, our brilliant Head of CTV, transforming experiences in connected TV and constantly striving to enhance user experience. 💜 Gema Martín, Head of Sales for Spain/LATAM, successfully driving growth and establishing strong customer relationships in key regions. 💜 Amanda Mattsson, our Marketing Manager, excelling in crafting compelling brand stories and campaigns that engage and inspire. 💜 Gareth Lloyd, Head of Research and Data Science, leading our team towards deeper insights through data-driven strategies and advanced research. 💜 Emil Sjöstedt, Customer Success Manager, always putting customers first and ensuring they receive the best possible experience and support. 💜 Sean Adams, our dynamic CMO, continually elevating our brand and increasing visibility in the market with his creative vision and strategic thinking. Stay tuned for the second part of this post coming soon! 👀 #MetricsMinds #BrandMetrics #TeamSpotlight #Leadership #Innovation #BrandStories #DataDrivenInsights
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Last week, I attended MiQ's exclusive Irish Launch Party, which included a Panel on 'The Future of Digital Advertising'. Now, AI is the obvious answer to where we think the future lies. But the Pros from MiQ, Havas, dentsu and Integral Ad Science managed to include Sustainability as one of the topics- and my friends who are aware of my future prospects for entrepreneurship, know that it got me hooked. Not many companies are transparent about Digital Carbon Footprints. But here we had an entire panel advising us on reducing redundancy in Digital Advertising and being more sustainable- something we are constantly working towards at Centric Health! Oh, and the networking session was a blast-I even bumped into some of my UCD batchmates! A huge shoutout to the MiQ team, especially Niall, for the warm hospitality and an unforgettable event. Events like these remind us why staying connected and informed is so vital in our ever-evolving industry. P.S. All of the delicious canapes were devoured before I could take a picture of them! . . #Ai #futureofdigitalads #sustainability #digitalfootprint
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Today marks a significant milestone at dentsu as we introduce our new client promise: Innovating to Impact. For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Dentsu is at the cutting edge of the industry, creating new ways of working and generating growth through the power of technology and creativity. Through innovation, we deliver the impact our clients need to drive growth in their businesses while also generating a positive effect on the industry, society, and the world. To learn more about what 'Innovating to Impact' means for our business, our clients and our people, click here: https://lnkd.in/eHv_deY5 #InnovatingtoImpact
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Day 4 of the Cannes Lions International Festival of Creativity delivered some of the best talks of the week and I’m sure Robert Grace will agree. Some talks provided enough brilliant content for an entire presentation, nevermind a post, so this is going to be a tough one! One word: Dig Getting to a deeper level, understanding what lies beneath the surface, is key to unlocking powerful communication tactics. I loved the talk by Microsoft Chief Brand Officer Kathleen Hall, making the most sense of AI for me at the event so far. How she framed a benefit of search enhancement to productivity enhancement, perfectly articulated a benefit lead approach to AI in a way that was easy to understand and interpret - for the first time this week, like her family she referenced in her talk, I felt included, understood and excited about AI! Carla Zakhem-Hassan from JPMorganChase managed to ground the idea of Brand Purpose in a similar way by talking to how what can be a lofty statement, is grounded in communication and action through initiatives such as 2nd chances - a genius initiative to help individuals clear a minor criminal record in order to access credit - giving substance and gravitas to the JPM purpose of making people’s dreams come true. One quote: Be in it - James Patterson Genius storyteller and commercial mastermind JP shared this insight as the key to powerful storytelling - if you can’t feel it yourself, if you’re not there in the moment feeling the emotion, neither will the audience. A simple, but powerful filter for how we judge work and ideas. One idea: The Kraft Heinz story deserves special recognition and possibly its own presentation. In fact, I might do a seperate talk or post just on the talk done by chief growth officer Diana Frost. What is incredible is the clarity of thinking that has moved them from a lost organization trapped in conventional FMCG communication less than 4 years ago, to a leading brand and creative company with exceptional commercial success today. What I loved is orientation around not reinventing oneself, but rather understanding oneself. Unlocking a truth around a consumer (and internal) love for the product that borders on the obsessive and irrational has unlocked endless campaigns of brave and exciting work, delivering massive commercial success. M&C Saatchi Group South Africa #CannesLions2024
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Amazing evening together with a OMG-team! ☀️