Omnicom Media Group India’s Post

Looking for a refreshing new media option, one that's innovative and effective and your clients aren't sick of? One that strategically layers multi-market, hyper-local, audience-first targeted linear with CTV, broadcast and OTT for a complete solution in one place? One that delivers 100% of the impressions you paid for when you expected them--in the locations you specified--not "sometime" and "somewhere"? Congratulations, you found advanced TV solutions from Centriply, powered by Tango Media Systems. IPG Mediabrands WPP Publicis Media Starcom Zenith Digitas North America Spark Foundry Mindshare MediaCom Hearts & Science GroupM MullenLowe U.S. dentsu Campbell Ewald Duncan Channon McCann KINESSO Omnicom Media Group Walton Isaacson #ConvergentTV #PerformanceTV #wefindyouraudiences #TV #advancedTV #linearTV #CTV #omniscreen #advertising #TVadvertising #AdTech #AudiencedrivenTV #datadrivenTV #media #activation #MediaBuying #reach #attribution #outcomemeasurement

Looking for a refreshing new media option, one that's innovative and effective and your clients aren't sick of? One that strategically layers multi-market, hyper-local, audience-first targeted linear with CTV, broadcast and OTT for a complete solution in one place? One that delivers 100% of the impressions you paid for when you expected them--in the locations you specified--not "sometime" and "somewhere"? Congratulations, you found advanced TV solutions from Centriply, powered by Tango Media Systems. IPG Mediabrands WPP Publicis Media Starcom Zenith Digitas North America Spark Foundry Mindshare MediaCom Hearts & Science GroupM MullenLowe U.S. dentsu Campbell Ewald Duncan Channon McCann KINESSO Omnicom Media Group Walton Isaacson #ConvergentTV #PerformanceTV #wefindyouraudiences #TV #advancedTV #linearTV #CTV #omniscreen #advertising #TVadvertising #AdTech #AudiencedrivenTV #datadrivenTV #media #activation #MediaBuying #reach #attribution #outcomemeasurement

Looking for a refreshing new media option, one that's innovative and effective and your clients aren't sick of? One that strategically layers multi-market, hyper-local, audience-first targeted linear with CTV, broadcast and OTT for a complete solution in one place? One that delivers 100% of the impressions you paid for when you expected them--in the locations you specified--not "sometime" and "somewhere"? Congratulations, you found advanced TV solutions from Centriply, powered by Tango Media Systems. IPG Mediabrands WPP Publicis Media Starcom Zenith Digitas North America Spark Foundry Mindshare MediaCom Hearts & Science GroupM MullenLowe U.S. dentsu Campbell Ewald Duncan Channon McCann KINESSO Omnicom Media Group Walton Isaacson #ConvergentTV #PerformanceTV #wefindyouraudiences #TV #advancedTV #linearTV #CTV #omniscreen #advertising #TVadvertising #AdTech #AudiencedrivenTV #datadrivenTV #media #activation #MediaBuying #reach #attribution #outcomemeasurement

Some good predictions on the media upfront rapidly approaching. Insiders from Havas, dentsu, and others weigh in. What is apparent is that a massive amount of money is going to be spent on productions and parties and celebrity engagements to focus largely on liners TV where the marketplace is seeing the most decline in viewership. I love a good party like the next person. However, if as an marketing industry we focused more on outcomes and saved the fancy parties to celebrate after results are up and business is booming, we might see a lot of the waste pushed out of the system. #linearTV #upfronts #mediaupfronts

Interesting update! It's very important to have a common rationale / currency to evaluate Large Screen as a platform that builds magnificence for brand communications with Scale and Interest! #Media #Measurement #Future #Television

BARC India can start CTV measurement as early as tomorrow: Shashi Sinha Explaining what is holding BARC, IPG Mediabrands India CEO and BARC India chairman says there are multiple challenges and these are all stakeholder issues.

This single move of incorporating premium audience measurement and Connected TV into television industry metrics has the potential to ignite a resurgence, positioning television as a booming contender compared to digital media. #barc #ctv #ratings #digitalmedia #digitalmarketing #marketresearch

🔍📊“As we navigate the dynamic landscape of television advertising in India, the forecast of a 10% CAGR growth over the next five years signals a remarkable evolution. The surge in Connected TV advertising, anticipated at an impressive 31% CAGR, underscores the pivotal role it plays in reshaping our television ecosystem." : Atique Kazi, President – Data, Performance & Digital Products – GroupM India mentioned at the launch of GroupM - The Changing Landscape of Indian Television. Want to learn how to target the right viewers in the streaming world? join us at the #e4mCTVConference 2024 in Mumbai! Register now: https://bit.ly/3TSj3x3 #e4mConference #ConnectedTV #CTVConference #Advertising #AudienceEngagement #ContentStreaming #TVAdvertising #MarketingInsights #DigitalTransformation #MediaIndustry #FutureTrends