Omnicom Media Group India’s Post

💡 Indian gamers welcome the involvement of brands in their games. Still, Deep Singh, Omnicom Media Group India's National Head of Strategy, explains in an exclusive thought leadership piece on WARC that it is important to note that they deal with heavy import taxes and low wages, making affordability and accessibility of the game an important factor. This opens up the potential to leverage genres already established in the market, ensuring consumers remain connected and immersed. Find out how to reach Indian gamers more effectively here: https://lnkd.in/gpzisVqk? #BeOMG #TransformingExperiences #Gaming

If there is 1 thing I have learned from Mr. Mukesh Ambani, It would be to, ""The faster you make more money, the faster you can kill competiton"" Him, being the mastermind behind the Ambani empire, Takes advantage of the weaknesses of the competition and, Builds a monopoly in a specific industry and then plan to conquer another industry. Not to sound too ambitious, But building an EMPIRE like him is my GOAL. When it comes to gaming, The entire industry stands on the viewership. The viewership includes the pro players, watchers and new gamers.. Then comes the brands and the e-sport events which facilitate the gaming economy. Considering viewership is such an important metric, That's where we start building from, Social Media is our first focus at Glitchh. And further, we will expand on the other two pillars of the industry, Marketing {Creators & E-sports} and Brands. The most important thing is to focus on all these pillars as ; If one falls out, all the other loose their charm. On here, I will be sharing my ever-exciting journey of building GLITCH and you're a gaming enthusiast, you might not want to miss out on following me here at Dharshan Raju :) #gaming #esports #indiegame #gamers #gameindustry #gamedev #gamecareers #levelup #streaming #gamenews

Wout van Damme, iion co-founder, shares his insights from the dentsu Innovation Day session on “Why Gaming is the New Media Frontier.” Here are the top three takeaways: 👉 There are 3.4 billion gamers worldwide, and they're not all 14-year-old boys. Game audiences span all generations and genders. 👉 Gaming is more than play; it's a widespread ecosystem. It includes creating, modifying, watching, and interacting with others about games. 👉 Gaming is THE attention channel. Gamers are actively engaged and mentally invested, making gaming an effective medium for various brand engagements. Gaming is reshaping media engagement. At iion, we help brands navigate this new landscape. Are you ready for the next media frontier? Share your thoughts below! 👇 #DentsuInnovationDay #GamingIndustry #NewMedia #BrandEngagement #MarketingInsights

Are you looking for gaming audiences? There are over 3 billion video gamers worldwide and this number is still growing. The value of the gaming market exceeds $385 B, according to Statista.com. Find your target group of players and reach them with high-quality data. Check our segments and deliver them personalized ads to improve your digital strategy. #gaming #data #players #videogames

Hugues Ossart, our Senior Global Marketing Director, will be attending the IAS Summit this Wednesday, June 5. In-game advertising helps #brands reach the right #audience and deliver better results by seamlessly integrating ads into the #gaming experience 🎮, and capturing the attention of engaged players. If you are heading to the IAS Summit, book a meeting with Hugues to learn more. #Gameloft #Gameloftforbrands #InGameAdvertising #VideoGames #MobileGames

Catch the highlights of our conversation at Advertising Week with our TikTok's Head of Gaming Marketing, Rema Vasan talked to our partner Gaming Marketing Lead, Hannah Tsumoto from DoorDash and creator @khleothomas about connecting with TikTok’s vast gaming audience. Learn how you can get in on the action as a non-gaming brand here: http://ms.spr.ly/60409x22j #TikTokforBusiness #AWNewYork23 #TikTokMarketing

Catch the highlights of our conversation at Advertising Week with our TikTok's Head of Gaming Marketing, Rema Vasan talked to our partner Gaming Marketing Lead, Hannah Tsumoto from DoorDash and creator @khleothomas about connecting with TikTok’s vast gaming audience. Learn how you can get in on the action as a non-gaming brand here: http://ms.spr.ly/60489Ikpu #TikTokforBusiness #AWNewYork23 #TikTokMarketing

The gaming industry is estimated to reach $321B by 2026 as per PwC. 🎮 This incredible growth allows brands to reach a HUGE audience via in-game collabs and partnerships. Games like Fortnite and Roblox are leading the way in brand marketing with a bunch of IP like Nike and The Walt Disney Company operating in the platforms. Our latest article dives into why gaming is the hottest marketing channel right now. 🔥 📖 https://lnkd.in/eB8fBi5y #gaming #marketing #brandmarketing #metaverse

💡 A new study by Newzoo shows that audiences are significantly receptive to brands' advertising through gaming. Gaming & Esports endorsements are important factors in building trust in a product or brand, and appear to have a real impact in influencing purchasing decisions among young audiences. 🎁 💸 So, what's your #gaming #advertising #strategy ? 🙂

Catch the highlights of our conversation at Advertising Week with our TikTok's Head of Gaming Marketing, Rema Vasan talked to our partner Gaming Marketing Lead, Hannah D. from DoorDash and creator @khleothomas about connecting with TikTok’s vast gaming audience. Learn how you can get in on the action as a non-gaming brand here: https://bit.ly/3QnxCrV 🔗 #TikTokforBusiness #AWNewYork23 #TikTokMarketing