Speaking to Variety for its upfront curtain raiser, OMD Chief Investment Officer Kelly Metz defines the agency’s “number one priority” and expectations for it being met. https://lnkd.in/gFA_7civ
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AI, data and streaming have created new complexities for TV buyers
Speaking to Adage for its look at how TV investment strategies are evolving, OMG North American Chief Investment Officer Geoffrey Calabrese explains why content has gone from "king" to "carrot" in the face of proliferating distribution points. https://bit.ly/49QJRo6 #BeOMG
MEDIA BUYING IN 2024 — HOW TV INVESTMENT STRATEGIES ARE EVOLVING - OMG Transformation
https://transformation.omnicommediagroup.com
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Updated & trending. Be in the Know. Read the Media C-Suite. #media #entertainment #innovation #investing #networking #management https://lnkd.in/e9UkTVBT
Professional Investors Eager to Call “Action!” on Media & Entertainment
https://mediacsuite.com
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🤔 Where do #PSM get their #funding from? 🔎 Funding is one of the most significant and pressing issues facing public media today. Operating through a #sustainable, viable, and healthy funding mechanism that safeguards the #independence of #publicmedia is increasingly difficult, with many public media organisations – big and small – weighing up which funding model works best for them. ➡️ Discover the different funding models adopted by public service media across the world https://lnkd.in/e46wg_qY
PSM Funding Models - Public Media Alliance
https://www.publicmediaalliance.org
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No two brands are the same... Your media auditing shouldn't be either. That's why we prefer the term "media investment management" – because it's not just an audit. It's a dynamic, ever-evolving process that's essential for anyone trying to make sense of the media madness. The largest investment that you make should be held accountable and strategically managed to deliver the largest possible ROI. ID Comms' holistic performance tracking program, ValueTrack, provides consistent scoring across all media channels and metrics for better clarity into your media investments. Learn more here 👉 https://lnkd.in/gMN-gzAw #IDComms #BrandsDeserveBetterMedia #Media #Advertising #AdStrategy #PaidAds #MediaBuying
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From DTVE: The Vivendi supervisory board has approved a plan to divide the #media giant into four companies – #payTV outfit CANAL Group, #advertising giant Havas, a new company grouping #publishing and #distribution assets, and a fourth #investment company owning listed and unlisted financial stakes in the cultural, media and #entertainment sectors.[...] The publishing and distribution company would group Vivendi’s majority stake in Lagardere and wholly owned Prisma Media. Lagardère is a worldwide group and the third largest book publisher for the general public and educational markets and a global leader in travel retail. It also includes #press and live entertainment activities. Prisma Media is a leader in magazine publications and online media in #France with a portfolio of 30 brands. This entity would foster collaboration between the different activities related to publishing in its broadest sense, according to Vivendi. The investment company would actively support the strategic development of its portfolio companies and would focus on value creation and capital return to its #shareholders, through an effective portfolio rotation and a targeted reinvestment policy, Vivendi said. #ownership #mergersandacquisitions
Vivendi now looking at four-way split
https://www.digitaltveurope.com
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Really interesting read in yesterday's The Spinoff by Duncan G. There has been a lot of discussion about the state of NZ's media industry - particularly with advertising dollars heading overseas💸. My key-take outs: 🌟 The media industry in NZ is at an interesting crossroads, particularly in news & TV, facing challenges as revenue streams shift and global platforms continue to fight for share of voice. 🔍 NZ may well benefit from regulatory reform to level the playing field ensuring fairness in the media landscape - especially in relation to FAANGs [Facebook, Apple, Amazon, Netflix, Google] 💪 There is always optimism for innovative solutions. A mindset shift towards partnership and adaptation could be crucial in navigating the evolving audience landscape. Having worked in TV for a large portion of my career I also found the below super interesting 📺!!! “Netflix ANZ has invested a billion dollars into Australian content over the past four years. A billion. And the ‘NZ’ side of Netflix ‘ANZ’ has received … zero. Those billion dollars haven’t been spent out of the goodness of Netflix’s heart – it’s because the Australian government has taken a much stronger stance on this than we have, to the benefit of both Australian audiences and the Australian economy.” 🤯 Article below 📖:
What happens when you ask 20 NZ media CEOs two big questions?
thespinoff.co.nz
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GroupM's Matt Sweeney, chief investment officer, US on learnings from 2023 as we start the New Year: We’ve made great progress in quality measurement across the TV and video landscape, and there is still work to do when it comes to full implementation of advanced currencies that were not as evident over the past few years of testing. 2024 will continue to see higher quality counting and reconciliation of ad exposures, but back-end systems and workflows need to be brought up to the standards of the front-end tools that we’ve been using to plan and execute advanced audience buys. As we move from millions to billions of dollars transacted using advanced measurement, we want to be sure that the systems and workflows work for all key players. https://lnkd.in/e5zGy8iJ
The Most Important Things 28 TV Insiders Learned in 2023
adweek.com
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FOX's (NASDAQ:FOXA) Q1 Earnings Results: Revenue In Line With Expectations Summary: FOX (NASDAQ:FOXA) announced its Q1 earnings report, showcasing revenue in line with expectations. Despite the challenges faced due to the ongoing pandemic, FOX managed to maintain steady growth and meet market projections. This achievement speaks to the resilience of the company and its ability to adapt to ever-changing circumstances within the healthcare industry. Investing with an HSA (Health Savings Account) can offer a unique opportunity to align your financial goals with the growing healthcare sector. By investing in companies like FOXA, you not only have the potential to grow your HSA but also contribute to the advancement of healthcare services for yourself and your loved ones. As an experienced Investment Advisor, I encourage you to consider the possibilities that investing in HSA accounts presents. The healthcare industry is constantly evolving, and by staying informed and making strategic investment decisions, you can secure a brighter future for your health and finances. #hsa #investing #healthcare #health #family #wellness 👨⚕️💸🏥💪 Don't miss out on the chance to grow your HSA and be part of the positive changes happening in healthcare. Take action now and invest wisely to maximize your returns while supporting the well-being of yourself and your family. Invest with purpose, invest for better health. Contact me today and let's discuss how you can make the most of your HSA investment opportunities. Together, we can create a path toward financial success and a healthier future. 💼📈🌟 #FearOfMissingOut #InvestWithPurpose #HSAInvestment
FOX's (NASDAQ:FOXA) Q1 Earnings Results: Revenue In Line With Expectations
stockstory.org
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Adding a post-thought here, on my below original thoughts. I’m not suggesting a large # of TV Multi-Channel agreements will all be guaranteed on business outcomes - I can see how people might have interpreted that. Rather, I’m suggesting all or most will continue to include (modernized) currency meas as a transactional component - but I DO believe an ever-increasing percentage of advertisers will lean on business outcome/incrementality measurement to judge whether their campaign was a success. And I think we can look to largely addressable media suppliers/platforms, as the harbinger for this. Hope this helps clarify. ——- Some measurement thoughts. Today, the large majority of TV multi-channel advertiser agreements include Currency Measurement for transactional purposes. Of those, let's say hypothetically (as the #'s aren't published) ~5-10% also receive some sort of Business Outcome performance Measurement, because that is what those marketers designate as the true measure of the success of their media schedule. As Advertising gets more addressable, Business Outcome Measurement moves up and up and up in terms of importance - see majority of Walled Garden advertiser agreements (across Social, CTV and Retail). Most of these platforms have already made the leap and are quite often providing performance verification (even guarantees), based on the outcome their marketer clients seek. Some advanced TV Multi-Channel Publishers are already regularly holding themselves accountable to business outcomes, and providing that measurement as proof of performance to their more sophisticated clients. I believe strongly this is the direction the entire TV Multi-Channel Publisher ecosystem is headed - Performance Measurement will continue to accelerate its importance, to clients and to Publishers, in this space.
Why TV needs to get into the outcomes business
https://the-media-leader.com
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Invest with Confidence in Your HSA: Nexstar Media - A Missed Opportunity 💼📈✨ 🔍 Nexstar Media (NASDAQ:NXST) recently reported Q4 earnings that fell short of analyst estimates, igniting a wave of disappointment among investors. With sales below expectations, the stock experienced a decline, leaving many feeling uncertain about their investments. 📉🤔❌ However, seasoned investors know that setbacks present opportunities for those who are willing to take action. Rather than succumbing to fear, let this be a reminder to stay informed and make well-informed decisions regarding your Health Savings Account (HSA) investments. As an Investment Advisor, I encourage you to see the potential in investing your HSA wisely. 🚀💰 ✅💪 Here's why Nexstar Media remains an intriguing prospect for your portfolio: 1️⃣ Nexstar Media is a leading diversified media company, providing valuable content and advertising solutions to millions of viewers across the United States. 2️⃣ The company has a strong presence in the healthcare sector, making it well-positioned to leverage the ongoing growth in this industry. 3️⃣ Nexstar Media's consistent track record of innovation and strategic acquisitions supports its long-term growth potential. 💡⚡ By seizing this opportunity, you can not only grow your HSA but also contribute to the vital sectors of healthcare and media. ⏳📈🙌 Don't let the Fear of Missing Out hold you back! Take charge of your HSA investments by conducting thorough research, consulting with experts, and making informed decisions. #hsa #investing #healthcare #health #family #wellness 🤝💪✨ 👉 Contact me today to discuss how we can maximize your HSA investment potential and achieve your financial goals!
Nexstar Media (NASDAQ:NXST) Reports Sales Below Analyst Estimates In Q4 Earnings
stockstory.org
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