At SXSW people come together to share ideas that help brands and marketers confidently navigate unpredictable technology and media spaces. This year at SXSW, topics about creators and AI dominated conference conversations. Dillon Hogan, Director of Digital Activation at OMD U.S., shares his SXSW experience in his report titled "Decoding SXSW: The Intersection of Creativity and Connectivity at SXSW." The report highlights the importance of humanity and community in technological innovation. Dillon believes this is a testament to the power of technology to connect people and create positive change. Dillon shares that "the tech and media industries are amoebic, constantly evolving, and often unpredictable," and that "there are countless ways that our industries can continue to evolve and showcase the humanity and community that exists in the world of technological innovation, which can sometimes feel isolating." To learn more about the evolving relationship between the creator economy and AI and how they'll come together for marketers, read Dillon's full report here: https://lnkd.in/ey_Ee8BS #OMD #SXSW #Storytelling #Creators
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Breaking news: 🌟 OMD has been awarded the coveted Media Network of the Year at the Cannes Lions International Festival of Creativity. 🏆 This achievement is a direct result of the outstanding work and collaboration of our teams, clients, and partners across the network. Join us in a round of applause for each and every OMDer, for their contributions in creating world-class campaigns. 👏 🎉 #OneOMD #CannesLions2024
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🌟 Calling all Cannes Lions International Festival of Creativity attendees! 🌟 📅 Save the date for a "CMO Excellence Panel" hosted by NBCUniversal's Jamie Cutburth. The panel will feature industry leaders Jaime LaMontagne, Chief Marketing Officer at Exact Sciences; Alyson Griffin, Head of Marketing at State Farm; Jess Spaulding, Chief Marketing Officer at PepsiCo Foods Canada; and Zach Kitschke, Chief Marketing Officer at Canva, who will discuss strategies for achieving excellence in a world influenced by AI and rapid technological change. 🚀 The panelists will define ‘excellence’ and how that informs organizational culture and creativity, supports organizational objectives, and what it takes to manage creative, media, data, and technology partners to achieve excellence. 📆 Monday, June 17th, from 4:15 pm to 5:00 pm CEST 📍 NBCUniversal's Cannes Lions space, Le Studio NBCU—Programming Room Floor 3, 5 Rue des Belges, Cannes. RSVP: https://lnkd.in/eA3zce5b #CannesLionsFestivalofCreativity #OMG #CMOExcellencePanel
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🎉 We are honored to be recognized as the Large Agency of the Year at the 16th Annual Shorty Awards for the second consecutive year! This recognition is a testament to the incredible growth, creativity, and innovation fostered by our amazing teams, clients, and partners. A special shoutout to all who contributed to our success! 🏆 The U.S. Army: Salute to Summer: Winner Government / Politics 🏆 Doritos: Empirical Doritos Nacho Cheese Spirit Winner Brand Partnership 🥈 Cheetos Duster 2.0: Silver in Food & Beverage 🥉 Frito: Country's New Crop: Bronze in Influencer Category 🏆 State Farm Jake Social: Winner in Brand Voice and Multi-platform Presence 🥈 State Farm Super Bowl 2023, The Big Game Came to Us!: Silver in Contest & Promotion Please join us in a round of applause for our teams, clients, and OMD partners.👏🏆 #OMD #ShortyAwards
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Speaking to Variety for its upfront curtain raiser, OMD Chief Investment Officer Kelly Metz defines the agency’s “number one priority” and expectations for it being met. https://lnkd.in/gFA_7civ
TV Faces Tumult in Upfronts, With Advertisers Making New Push for ‘Rollbacks’
https://variety.com
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As a hub for contemporary culture, SXSW provides valuable insights into emerging trends for marketers, advertisers, and brands looking to stay at the forefront of innovation. This year, Elayna Tekle, Executive Director of Communications Planning at OMD U.S., attended SXSW to learn significant trends and critical lessons for brands and marketers. In her report "SXSW: A Fusion of Tech, Culture, and the People Driving it Forward," Elayna explores key themes pertaining to bravery, human connection, and inter-industry connection - key drivers of innovation and success, especially in healthcare. According to Elayna, "It's important for brands to be brave and not shy away from AI. Instead, let's leverage it [AI] to unlock better connections with our audience and explore new ways to adopt technology that facilitates progress in healthcare. It's all about paying attention to cultural signals early on and leaning into inter-industry learnings and partnerships." For more takeaways and actionable insights from this year's SXSW conference, read Elayna's full article: https://lnkd.in/emGDQFNj #OMD #SXSW #Healthcare #Innovation
SXSW: A Fusion of Tech, Culture, and the People Driving it Forward
https://www.omd.com
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You can now stream "Talking Sabor" (Talking Flavor) on Hulu produced by Pepsi® in collaboration with Mecenas Media and Disney Advertising. During this eight-episode original series, Chef Aarón Sánchez (Chopped, Iron Chef America, and MasterChef) takes a variety of special guests and viewers to 16 restaurants in 4 cities to explore the best of Latin cuisine at Hispanic-owned small businesses. Congratulations to Pepsi for this incredible launch and storytelling! Thank you to the OMD Pepsi Beverages team and The Content Collective for their contributions in bringing this to life. Watch Now: https://lnkd.in/ejkvteyb
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Get ready to shake things up with BACARDÍ Rum and multihyphenated artist Camila Cabello, who have partnered for a multi-year campaign based on their shared Latin Caribbean heritage and love for music to celebrate the joy of rum and invite fans to do what moves you. The new Bacardi campaign features Camila's latest single, "I LUV IT," now available on all major streaming platforms. Camila, who embodies BACARDÍ's Do What Moves You platform, is inspiring her fans to express themselves with passion. As part of this collaboration, Camila has created her own cocktail the 'I LUV IT' Punch, made with BACARDÍ Superior, St-Germain elderflower liqueur, passion fruit nectar, lime juice, and coconut water. Roberto Ramirez Laverde, Global SVP of BACARDĺ Rum, shared, "The BACARDÍ team is thrilled to partner with one of the biggest stars of today for our newest campaign. Our shared Caribbean heritage and love of music are the driving forces behind this multifaceted global collaboration. Camila Cabello's electrifying energy matches perfectly with our brand DNA, which has always championed individuality and doing what moves you. This campaign is only the start—we can't wait for the world to see just how she embodies the spirit of BACARDĺ” Let's raise a glass to good times with BACARDÍ and Camila! 🍹💃 #OMD #Bacardi #CCxBACARDI #DoWhatMovesYou #CamilaCabello https://lnkd.in/gxEqTVSg
Bacardi Inks Its Biggest Celeb Deal With Camila Cabello
adweek.com
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Are you looking for insights on the future of retail and commerce? OMD U.S. Leaders, Allison Lewis (Head of E-Commerce and Growth Marketing), RJ DiBella (Executive Director, Client Leadership), and Catherine DiSanti (Senior Director, Integrated Media Planning) authored a report titled "Highlights from Shoptalk 2024: Key Highlights & Implications on the Future of Retail" as part of their Shoptalk coverage. The report presents important insights and implications from Shoptalk 2024, including the trend towards unified commerce, the resilience and adaptation of physical stores, the significant role of collaborations, authentic ways to reach the Gen Z audience to build brand trust and loyalty, and the potential of AI as a driver of growth and innovation. Click here https://lnkd.in/e_jv7MvD to read the report on the ever-changing consumer expectations and the pivots businesses can make to capture demand and attention. #OMD #ShopTalk2024 #RetailInnovation #CommerceStrategies
The Shift to a Unified Retail Commerce Experience
https://www.omd.com
