🌟 Calling all Cannes Lions International Festival of Creativity attendees! 🌟 📅 Save the date for a "CMO Excellence Panel" hosted by NBCUniversal's Jamie Cutburth. The panel will feature industry leaders Jaime LaMontagne, Chief Marketing Officer at Exact Sciences; Alyson Griffin, Head of Marketing at State Farm; Jess Spaulding, Chief Marketing Officer at PepsiCo Foods Canada; and Zach Kitschke, Chief Marketing Officer at Canva, who will discuss strategies for achieving excellence in a world influenced by AI and rapid technological change. 🚀 The panelists will define ‘excellence’ and how that informs organizational culture and creativity, supports organizational objectives, and what it takes to manage creative, media, data, and technology partners to achieve excellence. 📆 Monday, June 17th, from 4:15 pm to 5:00 pm CEST 📍 NBCUniversal's Cannes Lions space, Le Studio NBCU—Programming Room Floor 3, 5 Rue des Belges, Cannes. RSVP: https://lnkd.in/eA3zce5b #CannesLionsFestivalofCreativity #OMG #CMOExcellencePanel
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Heading to Cannes this month? Join executives from Nielsen and TikTok as they discuss how marketers can measure success in the ever-changing digital landscape.
If you're headed to Cannes Lions International Festival of Creativity this year, please join us at Nielsen's Terrace at Hotel Martinez Terrace where Jorge Ruiz, Global Head of Marketing Science at TikTok and I talk about how Global Marketers drive impact by strategic budgeting and leveraging ROI insights. https://lnkd.in/e4eyeQmX
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The 71st Cannes Lions International Festival of Creativity concluded with the penultimate awards night. The awards were presented for the Film Lions, Glass: The Lions for Change, Sustainable Development Goals Lions, The Dan Wieden Titanium Lion, and The Cannes Lions Grand Prix for Good categories. Special awards were also announced to demonstrate Cannes Lions' dedication towards transparent and accurate results. Creative Company of the Year : 1. WPP 2. Omnicom Media Group 3. Interpublic Group (IPG) Network of the Year : 1. Ogilvy 2. Publicis Worldwide 3. DDB Worldwide Independent Network of the Year : 1. Rethink 2. Edelman 3. Serviceplan Group Agenturgruppe Agency of the Year : 1. Publicis Conseil, Paris, France 2. Rethink, Toronto, Canada 3. Ogilvy, New York, United States Independent Agency of the Year : 1. Rethink, Toronto, Canada 2. Edelman, London, United Kingdom 3. Klick Health, Toronto, Canada Palme d'Or : SMUGGLER, United States Creative Brand of the Year : 1. The Coca-Cola Company 2. The HEINEKEN Company 3. Apple Wieden Kennedy | Superette | DoorDash | Marcel, Paris | Orange | The Monkeys | Accenture Song | Sydney Opera House | Ogilvy Singapore | Vaseline | Publicis Conseil Paris | Renault Group | INNOCEAN Berlin | Reporters Without Borders (RSF) Congratulations to all the winners! #Creativity #CannesLions #Advertising #Winners #Adtechtoday
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Just back from the exhilarating rollercoaster that is Cannes Lions! 🎢 Days filled with encounters and experiences. Here's what I took away: Trends were everywhere. Adtech was the star of the show, even more so than last year. Panels were buzzing about addressability, retail sustainability, and CTV. CTV, or Connected TV, was the buzzword on everyone's lips. Retail and audiovisual professionals couldn't get enough. It's all about deepening customer relationships, optimizing campaign performance, and boosting the bottom line. As we move towards a world without cookies and mobile identifiers, trust-building technologies are more important than ever. Brands are jumping on board. Women in tech were also in the spotlight, with dedicated panels and initiatives. Visibility in the adtech universe is key. Fun fact: Cannes Lions is the third biggest event in Cannes, right behind the yacht and real estate shows. To wrap up, Cannes Lions was a whirlwind of insights and networking. Can't wait for next year! 🦁🎉
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Chief Growth Officer at MullenLowe UK | Creative. Strategy. Purpose & Sustainability. Social. Production.
🌟 My Post-Cannes Reflections 🌟 I love Cannes. It’s a week of conversation, connection, and collaboration - a ‘creative mecca’ if you will. But now that the dust has settled and everyone is posting their top takeaways, I’ve been doing some reflecting. And I think something was missing from Cannes this year. In amongst all the awards and big name talks, our industry’s ability to do good got lost. So, here are my top takeaways from Cannes 2024: 🤖 Everyone is obsessed with AI. It’s no surprise that AI dominated the conversation again this year. As an industry, we’re still obsessed with chasing the latest shiny thing, especially if it makes us money. Sustainability has been completely deprioritised. A smattering of brands and agencies made nominal gestures in the right direction, and (embarrassingly) few took the train instead of flying. But aside from that, there was barely anything of note on sustainability at all. 😔 Change has arrived, but not on the main stage. The whole festival felt more diverse and inclusive than ever - WACL (Women in Advertising & Communications Leadership ) had its first real presence in its 101-year history, and lots of interesting conversations took place outside the Palais. But it was a conversation that mainly took place in back streets and small cafés. Meanwhile, the line to watch Elon Musk snaked around the block. 🤑 We need a reframe. AI took centre stage because it has been framed as a driver of growth. Sustainability and D&I remain fringe conversations because they have not. The exception might be women’s sport, which (quite rightly) received a lot of airtime this year because of its demonstrable commercial value. Growth is how you get attention at Cannes. 💚 You can do good and make money. The new Alt Text awards category next year (created by Cannes Lions International Festival of Creativity in partnership with RNIB and MullenLowe UK) is a great example. The inclusive practice allows brands to target an additional 2.2 billion blind and partially sighted people globally. So next year, let’s make doing good while making money a Cannes priority on and off the main stages. ✊🏼 #CannesLions #Sustainability #DiversityandInclusion #AI #WomenInSport #CreativeIndustry #Advertising
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Some gems here.
Our 2024 Cannes website is officially LIVE! 🏴☠️ Welcome to TBWA’s home for disruptive creativity at this year’s Cannes Lions International Festival of Creativity. Explore the contenders from around our global Collective – work that defies convention across an unlimited creative canvas. We’re immensely proud of the truly impactful, innovative work that has been made over the past 12 months and that are in the running for a Lion. 🦁 Go and check it out 👇 https://lnkd.in/gDk4-aiN #CannesLions2024 #TheDisruptionCompany
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The Cannes Lions International Festival of Creativity is quickly approaching and we’re excited to return! What do you think will be the top trend at this year’s festival? 🦁 Here’s what we’re watching: 🤖 GenAI Readiness 💰 The business value of personalization ✍ The rising influence of the creator economy 💪 The power of connected communities to drive change ⚙️ The CMO as the catalyst in a cross-functional landscape Discover how each trend is shaping marketing and beyond. 👇 https://deloi.tt/3RpMplY
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Business Insider is gearing up for the Cannes Lions International Festival of Creativity. From June 17 – 21, we’re convening top CMOs across the industry to address a key question: How do you build a durable brand in a performance-driven world? Learn more — https://bit.ly/49RTemR #CannesLions #CannesLions2024
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I founded Crowe PR in early 2015, when I realized it was time to put the vision into play. ✨ The name was a placeholder until ‘I would come up with something unique.’ But then we started putting values, talent, hard work, culture and results behind the name. And we started bringing great stories to life, thanks to our talented team and world-changing clients. 🌎 As we continue our journey to the 10-year mark - as a business and a brand - we celebrate stories that have propelled our clients’ businesses forward. From global accolades, like Integrum AB’s Fast Company 'Most Innovative Medical Device' recognition and Sanuk’s Good Housekeeping 'Sustainable Innovation' award, to Skrewball Spirits’ founder story, Razer Inc.’s #sustainability acknowledgment, the The Curtis Hotel Glamour #travel spotlight and much more, we reflect on the hard work, strategy and relentless drive of our internal and external teams. 💪 Here’s a snapshot of a few recent media wins that move the needle. 👇 #crowepr #thenest #pr #integratedpr #storytelling #cpg #healthcare #hospitality #innovation #brands
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Enter the Lions' den 🦁 Last week was the Cannes Lions International Festival of Creativity, the largest gathering for those who work in creative communications, advertising and related industries. The week-long event celebrated the best in advertising with the Lions awards and educated attendees with talks on industry trends. Some of the key branding takeaways: 🤖 AI is here to stay Artificial intelligence and its impact on the industry was heavily discussed with many brand activations at the festival involving the usage of AI. While some talked about the capabilities that allowed for better work, others talked about the pitfalls such as the lack of diversity in AI-generated images. 🤝 The business case for inclusivity Due to diversity fatigue and culture wars, many companies have begun defunding their diversity, equity and inclusion efforts. However, one panel at the festival highlighted the commercial benefits of more progressive advertising, citing it helps brands sell more and retain customers. ⚖️ Brands can’t shy away from politics Sessions highlighted the importance of brands getting involved in politics. According to Research Live, 60% of consumers buy brands based on their politics. 🎨 The power of the creator economy This year was the first time the festival included a Creator Pass, an initiative designed specifically for content creators to learn about the advertising industry. Simon Cook, the CEO of Lions, acknowledged the major contributions influencers have had in advertising and the potential growth of the creator economy. Creators with a real connection to their audience are who brands should be partnering with, not necessarily the biggest names. 🏎️ Embrace the now The “Coors Lights Out” ad campaign, born from a pure accident that went viral, was a Lions Award winner. Shohei Ohtani, a baseball player, damaged a billboard featuring a Coors Light ad with a foul ball, and within 48 hours, Coors responded with a special edition can that replicated the damaged ad. Brands should be moving fast to capitalize on what’s happening in culture. Want to learn more about the Cannes Lions Festival? Visit canneslions.com 📸 Contagious ---------- #canneslions #cannes #branding #globalbranding #brandingcontent #brandingmanagement #strategicbranding #brandingforbusiness #professionalbranding #brandingstrategies #svanyc #mastersinbranding #svamastersinbranding #svamib #schoolofvisualarts #sva #svabranding #branding #gradschool #mpsbranding
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Just touched down back in reality (with a serious case of jetlag), but my mind is still buzzing from my first time at Cannes Lions International Festival of Creativity! Surrounded by everyday creatives, I saw works that pushed boundaries and redefining what's possible. The storytelling, innovation, and the sheer power of ideas to change the world – it was truly intoxicating. While I’m still fresh off a week immersed in creativity's global epicenter, I’d love to share my key takeaways: Know your 🔠 : ▶️ Audacity: The truly groundbreaking work wasn't afraid to be ambitious, tackling significant challenges with innovative solutions. ▶️ Bravery: More than just being daring, it was about using that boldness to achieve results. The winning campaigns made smart choices that directly served their objectives. ▶️ Causality: Going beyond "might have worked" to demonstrably drive REAL, measurable results. ▶️ Direction: Not followers; but pioneers. These are works that pushed the industry forward, setting new standards for creativity and effectiveness. Feeling insanely grateful for this experience, and a reminder that the future of advertising & marketing is bold, brave, and bursting with possibility. Here's to pushing boundaries, using our ideas for good, and building that next generation of creative changemakers. I’m already itching to put these learnings into action! 😚
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Chief Marketing Officer | Marketing Executive | Forbes Contributor
3moLooking forward to tomorrow!