TRANSACT’s Post

Ticketmaster and Live Nation are finally "facing the music" as the U.S. Department of Justice and 30 state attorneys general file antitrust charges against them. To help you better understand the case, this Update traces the history between the Antitrust Division, Live Nation, Ticketmaster, artists, venues, promoters, and fans across the last three presidential administrations. https://bit.ly/4dWS5xP Authors: Shylah Alfonso, Chris Williams, Henry Hauser, and Marisa Ball #Ticketmaster #LiveNation #Antitrust #AntitrustLaw

Check out our latest research study showcasing how brands are building deeper connections with their customers through music with strategy loyalty programs!

Strong #DigitalTrade rules support industries like entertainment that rely on digital services & cross-border data flows to deliver content to consumers. The global music industry alone hit a record $26.2B in revenue in 2022. Learn more: https://lnkd.in/gQKmKgbC

🎰 Elevate Your Casino Experience with the Power of Sound! 🎵 🎲 As a #casino operator, your goal is to enhance and extend each guest's visit. While you can't control wins or losses, you can control what they hear. That's why a strategic music and messaging program is crucial. 🎶 Here are the three most common mistakes casinos make: 🎚️ Inconsistent volume: Adjust it for different zones and crowd sizes. Don't distract your guests! 📢 Annoying messaging: Keep announcements seamless, relevant, and easy on the ears. 🕺 Know your demographic: Shift music genres as your clientele changes throughout the day. Don't play music aimlessly - a curated music and messaging program will enhance the experience, extends the guest's stay, and boost spending. New Level Radio is your partner in creating the perfect playlist. 🤝🎰 Read more here: https://lnkd.in/g7GFvqk4 📖 #CasinoIndustry #MusicMatters #CasinoMarketing #MusicandMessaging

Hit play! And watch how we celebrate Youtube Music! ▶️🎧 This spot shows YouTube Music’s unique opportunities for connection with Gen Z audiences – across discovery, listening, and engagement. Impactful visuals helped us reflect this demographic’s preferences for engaging, personalized social content. Xpedition humanizes narratives and prioritizes authenticity, so we focused on one user’s individualized content journey. A hands-on, collaborative approach to production motivates us to pitch bold concepts and support our clients from visual development to final delivery. Ready to share your voice? Let’s amplify it together! 🔊 #Xpedition

Another sell-out event for boutique clubbing brand, Vocalise! Vocalise tickets are always in high demand, selling out in just 1.5 hours or less. How do we do it? 🌟 Create FOMO – tickets go fast, so act quickly! 🌟 Align brand and message – from acts to promotions, everything is tailored for our audience. 🌟 Know our audience – middle-aged music lovers craving a classy clubbing experience with nostalgic music. 🌟 Build anticipation – via social media, email, and our ticketing platform Skiddle. #SocialMediaMarketing #DigitalMarketing #BoutiqueClubbing

An interesting comparison of Killin Music Fest ticket sales YoY highlighting the trend of increasingly late ticket purchases. So many similar events have had to postpone or cancel due to the same trends. For 2023: • Tickets on sale for 52 weeks. • ⅓ of total ticket sales came within the last 2 weeks before the event. • ½ of total ticket sales came within the last 8 weeks before the event. • ¾ of total ticket sales came within the last 12 weeks before the event. • 2022 would have been the same if it hadn't been for ticket rollovers from 2020 and 2021. #EventProfs  #EventProfessionals EventScotland VisitScotland

What do brands like Liquid Death, Dunkin', Hilton, and Citi all have in common? Live music supercharges their brand loyalty programs. New research reveals brands with loyalty programs that play into fans’ passion for live music feel more unique, relatable, and relevant, leading to gains in brand perception and more consideration for future purchases. https://bit.ly/3LoejMe #LiveNation #loyaltyprograms #loyaltymarketing #loyaltymatters #livemusic

End of an Era: Reflecting on the Closure of Sam Ash Music Stores It's a bittersweet moment for the music industry as Sam Ash Music announces the closure of all its store locations. For many of us, Sam Ash wasn't just a store; it was an integral part of our musical journey, a place where passions were ignited, and dreams began. As we face the reality of this iconic chain closing due to the challenges of maintaining a brick-and-mortar business in the digital age, I am reminded of the transformative power of local music shops in our communities and careers. The personal touch, the community built around music, and the hands-on experience are irreplaceable. This development serves as a stark reminder of the ongoing transformation within the retail and music industries. As professionals, let's discuss how we can support and revitalize local businesses that are struggling to compete in an increasingly digital marketplace. #MusicIndustry #RetailBusiness #DigitalTransformation #SupportLocal

The Department of Justice has claimed Live Nation’s practices have purposely kept out competitors, leading to ticket price increases and worse service. These practices have led to Attorney General Merrick Garland pushing the courts to break up the company. Live Nation has discredited these claims, saying they are “absurd” and ignoring other factors leading to rising ticket prices. Live Nation works with its subsidiary Ticketmaster to hold concerts, sell tickets, and own venues. It owns 250 venues in the United States and manages 60% of concert promotions. It also controls 80% of ticket sales. Live Nation controls most of the live music industry, and the United States is working to break up the company to allow better ticket prices and availability for consumers. #TheSocialTalks #LiveNation #Ticketmaster #MusicIndustry