Ogury’s Post

At this year’s Cannes Lions, our CEO, Geoffroy Martin, spoke with Yakira Young from AdMonsters about a crucial shift that publishers must embrace as we move toward the cookieless future. He emphasized the importance of publishers proactively exploring and implementing ID-less solutions in collaboration with advertisers and technology partners, allowing them to continue effectively monetizing their content as the transition away from third-party cookies continues. Check out the full conversation: https://lnkd.in/eiVZHw_m #Cookieless #AdTech

Discover the thoughts of our UK Country Director, Lawrence Horne, about Cannes Lions 2024 in Advertising Week! While the future of cookieless advertising and AI applications were top of mind, Lawrence highlighted the need for a more integrated approach between creative ideas and ad tech innovations to ensure all players benefit at future Cannes events. Read more: https://lnkd.in/eqadqa3i #AdTech #AI #CannesLions

Join us as we look back on Ogury's Pride celebrations this year and explore the ongoing journey towards equality and inclusion. From inspiring talks to community gatherings, the month has been filled with informative and engaging events! Read all about it: https://lnkd.in/es48f946 #Pride2024 #DiversityAndInclusion

Discover the inspiring journey of Francesca Lerario, our Managing Director Southern Europe, in an interview with Antonino Caffo from 4i MAG. Francesca shares her insights on balancing work and family, innovative projects at Ogury, and the future of privacy in the adtech industry. Dive into the full interview: https://lnkd.in/eC7CAXPN #AdTech #Cookieless

Our Chief Data and Insight Officer, Christophe Bize participated in a dynamic panel organized by Happydemics during Cannes Lions 2024. Chris emphasized the importance of aligning media and creative more closely while advocating for a respectful approach to consumer privacy without compromising ad effectiveness. Thank you to Happydemics for organizing this impactful session! For deeper insights into the panel discussion, dive into The Media Leader UK's article: https://lnkd.in/eXaTpN-T #AdTech #Cookieless

We are excited to meet you at MAD//FEST London tomorrow! Join us for an insightful keynote by Lawrence Horne, our UK Country Director, titled "Unlocking Consumer Trust: Harnessing the Power of Zero-Party Data and Owned Surveys in Modern Marketing." Catch the presentation tomorrow at 3:55 PM at the Hexagon Stage. We look forward to seeing you there! Learn more: https://lnkd.in/eYxgq3Us #MADFestLondon #AdTech #Cookieless

Last week at Cannes, Engage interviewed Marcello Gruppo, our Senior Insights Director Southern Europe. Marcello shared that a creative message is well perceived if, and only if, the audience is interested in it. He emphasized the importance of ensuring ads are not only relevant and engaging but also respect consumer privacy in this new cookieless era. #Cookieless #AdTech #Privacy

Our very own UK Business Lead, Liora Fox, is featured in NewDigitalAge’s Digital Leaders of Tomorrow podcast, hosted by Tyrone Stewart! Tune in to hear Liora's insightful experiences and discover what drives her passion both inside and outside the industry. This is a must-listen for anyone looking to be inspired! Catch the episode now: https://lnkd.in/ecp469Eu #AdTech #Digital #Advertising

Our Country Director Japan, Ryo Matsumoto, spoke with Tatsuya Suizu, Senior Manager at dentsu Japan Innovation Initiative, about privacy-first solutions in the cookieless era. With cookies being phased out and privacy concerns rising, the need for future-proof alternatives has never been more urgent. Enter personified advertising, an approach that is rapidly gaining traction in the Japanese market. Learn more: https://lnkd.in/ebiCuSAZ #AdTech #Cookieless