Why should customers share first-party data? What if RFP stood for "ready for progress"? Ogilvy's Darla Price (she / her / hers) & Rajesh Midha share insights on industry trends for the second half of 2024. Read more via Ad Age: https://okt.to/q6WfEm
we wrote an article on the recent trends too, check it out!!
International Brand Management ➕ Digital Growth ➕ Lecturer ✅ I am Supercharging 360 Marketing Communication with Consumer Centric Strategy & eCommerce Traffic Acquisition 💙 Beauty І Fashion І Luxury
How to harness the power of attention measurement to drive #mediaperformance? Thank you Bal Singh for the contextualising in the QBR how DV Authentic Attention® metric is aggregated into actionable insights based on proprietary data! ⚠ Focus on Inventory with higher attention index Find out more use cases from DoubleVerify whitepaper https://lnkd.in/eBuVu2EG #digitaladvertising #mediaplanning #effectivemarketing
We know that 3rd-Party Cookie Deprecation is hot on everyone’s mind, and we have another free webinar, this time in partnership with the American Marketing Association and NP Digital, to help you get up to speed. Join us for a webinar on March 7 to discuss the technical details of what's changing, the impact on digital marketers, and what you should be doing now to prepare. Learn from Dave Smith, ObservePoint CTO, Karen Bellin, NP Digital’s VP, Data, Analytics and Insights, and Cameron Cowan, ObservePoint Sr. Dir. Product Strategy. https://lnkd.in/guNuNhMV
I just released an industry report on how brands choose their agencies. The data is quite fascinating... https://lnkd.in/enHAa6Es #agencyowners #agencylife #agencygrowth
“Dynamic” is how Jeremy Hlavacek describes media in 2024 and how Broadsheet Communications describes working with thought leaders like Jeremy and companies like Experian Marketing Services. "We are excited to see long overdue changes come to the data space! We need better identity resolution and a greater tie of audiences to outcomes. We have been supporters of these trends for a long time at Experian and are excited to see them come to life!" To read more of Jeremy’s insights surrounding the dynamic state of media today, check out our latest edition of The Broadsheet. #BroadsheetPR #AdTech #ClientNews #TheBroadsheet #Predictions
All modern businesses thrive on data. But you have to have a system in place so that the information you need is readily accessible. This is where data management strategies come in. Here are 4 to consider for your marketing. (Diana Nechita, Ardoq) https://hubs.ly/Q02F-5WQ0 #PR #DataManagement #MarketingData
🌟 Introducing Burt Benchmarks Premium - Launching December 4th! 🌟 Our commitment at Burt Intelligence has always been to simplify and enhance data-driven decision-making. Burt Benchmarks Premium is powered by the best data network in the industry and with it you can: 1. Monitor Performance: Effortlessly track your company's performance against the industry using our comprehensive metrics. 2. Identify Opportunities: Uncover high-value opportunities with our exclusive Programmatic and Direct Benchmarks Datasets. Our platform stands out by offering user-friendly, no-code data solutions that transform raw data into actionable insights. With Burt Benchmarks Premium you gain a strategic edge in the competitive advertising landscape. Just in time for year end reporting and 2024 planning! Stay tuned for more details, and please reach out if you have questions or want to explore how Burt Benchmarks Premium can elevate your business strategy. https://lnkd.in/eHjCBiPu Together, let's redefine data intelligence! 📊📈 #BurtIntelligence #DataAnalytics #AdvertisingIndustry #Benchmarking #ProductLaunch #Innovation #BurtBenchmarksPremium
Feeling overwhelmed by the sheer volume of data from your marketing and PR campaigns? You're not alone. The 🔑 ? Focus on actionable data that not only tells the story of your past successes but guides your future strategies. 🎯 As we dissect our quarterly reports with our clients, our goal is to not just present data, but to present a pathway to what's next. Your perspective as a stakeholder is crucial. You bring the fresh eyes that can spot opportunities hidden in numbers. Let's make our data discussions a stepping stone to smarter strategies. https://bit.ly/4bBSB2E #MarketingInsights #PRStrategy #DataAnalysis
The wait is almost over! UK marketers have shared their call tracking and martech experiences, and the results are in. Join our 30-minute webinar on 4 June at 11 am to get the insights first 👉 https://lnkd.in/eztT24C6 #calltracking #marketingtrends #martech #analytics #marketingtechnology #marketing
All modern businesses thrive on data. But you have to have a system in place so that the information you need is readily accessible. This is where data management strategies come in. Here are 4 to consider for your marketing. (Diana Nechita, Ardoq) https://hubs.ly/Q02F-1lW0 #PR #DataManagement #MarketingData
With Nielsen Brand Lift Studies, you get more than just data - you get innovation & expertise. 💡📈 Trust resilient data supported by decades of media experience to guide your marketing decisions. Click here to learn more: https://bit.ly/3UJO0UI Or setup a meeting to learn more: https://bit.ly/3UFznSm #Innovation #BrandSuccess
Digital Marketer | SEO Executive| Digital Marketer| Inbound & Outbound Marketing | Social Media Marketing | Email Marketing | Product Marketing | 6 Years of Experience in Content Writing and Digital Marketing.
2wOgilvy, In today's digital age, sharing first-party data isn't just about transactions; it's about trust and transparency. It allows companies to tailor experiences that truly resonate with customers, offering them personalized services they actually want. By embracing this data exchange, customers empower brands to innovate and improve, fostering a relationship built on mutual benefit and understanding. It's not just data; it's the foundation of meaningful connections that drive progress and create value for both sides. This approach ensures that every interaction is purposeful and relevant, shaping a future where customer needs are met with precision and care.