OgilvyES reposted this
Creativity is... During my time in the Middle East, I met some truly formidable women. From our first meeting Nouf Mohamed Al-Bushlaibi's fierce passion for ideas shone through. In the spirit of David Ogilvy's divine discontent, good was never good enough. She wanted work that broke glass ceilings. And that is exactly what she achieved in the 3 years she has been leading marketing and comms at Department of Culture & Tourism Abu Dhabi. She has put Abu Dhabi on the map as a top 10 travel and cultural destination through her championship of creativity... which she believes is modern day magic. She says: "Creativity is the ability to imagine a new ‘new’; to take something known and understood and still see the power and potential in the unknown, the misunderstood and the impossible. In the world of marketing and business, I believe creativity is a force for good that resets expectations and has the power to excite minds, shift perceptions, change behaviors and drive both imaginable – and at times, unimaginable – growth." Nouf Mohamed Al-Bushlaibi has moved mountains to assure great ideas see the light of day. Yes, it took quite more than just a flicker of her magic wand... What do you think are the biggest barriers to creativity? #borderlesscreativity #TeamOgily
Global Transformation Director, delivering AI initiatives & leading successful PMOs | PMP, CSM Certified
1wOur job as management is to put structures on place to foster creativity. All the rest, from staffing to billing, is secondaries to that, as there would be no client without stellar campaigns! ⭐️ I'm moving back to Dubai and look forward to participating in that mission.