#AdOfTheDay Year: 2022 Title: Morning After Island Client: The Grupo Estratégico PAE Team: Ogilvy Honduras
Ogilvy Health’s Post
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Executive Chairman & Founder M&C SAATCHI Group of Companies & M&C SAATCHI ABEL (South Africa : Africa). Patron of The Street Store, the world’s first and largest (1000 ) pop-up & free clothing store movement
I have worked for just 2 companies over the past 30 years (locally and internationally). Ogilvy part of WPP Sept 1993 - Sept 2008 (15 years) and #MCSaatchiPlc from end Sept 2008 up until now Sept 2023 (15 years and counting ) because I love what I do and who I do it with - in our Worldwide network and M&C Saatchi Group South Africa ( M&C Saatchi Abel Levergy Connect Razor PR ) ❤️ If you are starting your career, choose a great company, with great people, that is customer focused, with an eye on what’s here and now, and an eye on the future. A place that values it’s people and invests in them and the company culture. This modern day, job hopping to simply get ahead and earn more in the moment, is a soulless pursuit in my view, and won’t serve one well. Find your forest, your particular soil, and grow deep interconnecting roots. Never undervalue warm bodies in a room, sparking off one another. Never underestimate the value of human connection, trust, empathy, camaraderie and friendships at work 🙏 You need to stay curious. You need to be a constant student. A learner. And observer. Embrace diversity. Fresh inputs. Read. Watch. Listen. Debate. Travel. You need many inputs. That’s how you stay fresh and relevant. Not simply by moving around.
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Embracing Change and Creativity As a senior executive producer at Ogilvy Africa | Nigeria, I've learned that one of the most important qualities in the world of advertising is the ability to accept corrections, start again, and let go of emotional attachments to our creativity. Let me share a short story that illustrates this point. In the early days of my career, I worked tirelessly on a project that I believed was groundbreaking. I poured my heart and soul into it, but when I presented it to the team, they pointed out several flaws and areas for improvement. I could have been defensive or let my emotions take over, but I chose a different path. I accepted their corrections with an open mind, and we decided to start again from scratch. This experience taught me a valuable lesson. Creativity is a dynamic and ever-evolving process. It's okay to let go of something you've poured your heart into if it means achieving a better result. The fear of starting anew should never hold us back. Here's a quote that resonates with me and I believe will inspire you too: "The only way to do great work is to love what you do and not be afraid to start fresh, even if it means leaving behind something you cherished." - Steve Jobs Let's embrace change, learn from our mistakes, and keep pushing the boundaries of our creativity. Together, we can achieve greatness. #Creativity #change #embracechallenges #ogilvy
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It’s with great excitement we announced that the M&C Saatchi Group South Africa company will be acquiring the shares owned by M&C Saatchi PLC in our Group of Companies, comprising M&C Saatchi Abel, Connect, Levergy, Razor PR, Dalmatian and Black & White. Once completed, not only will this make our companies 100% locally owned, it will uniquely position M&C Saatchi Group South Africa as the biggest independent agency in the country that is still a valued affiliate of a famed global network. Along with being a massive vote of confidence in both the South African economy and the prospects of the Group, this also further accelerates our transformation ownership agenda - which we’ve had since day one - where B-BBEE shareholding value increases by 40% in the new structure. We have always enjoyed and prized our local independence. Full ownership allows us to continue our vital journey of absolute and clear focus on optimal growth solutions for our clients and our people - both in South Africa and on the African continent. Jacques Burger (Group CEO) chatted to Jimmy Moyaha on SAfm Market Update with Moneyweb about this news and his vision for the future: https://lnkd.in/ebgbW5Dw
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When your company has been through a lot of change, it’s crucial to have the right communications plan. Discover how JTI and FCM Consulting collaborated on a strategy that kept stakeholders informed, changed traveller mindset, reduced noise and raised the profile of the team. Read more: https://okt.to/fCIBVp #CaseStudy #BusinessTravel #Communication #FCM
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PR & Communications Director / Head of Communications (ex Barclays, Trinity Mirror, Carphone Warehouse, & more) | Multi-sector high-profile FTSE plc experience | Reputation, crisis, issues, purpose, change expert
Good to see B Corp has now revoked Havas' status because if their Shell relationship, but the broader issue seems to be reflective of the pivot point we're at: it's no longer enough to be "trying" to be better in a few areas, we're way past that; it now needs to be about demonstrably BEING better in every area. B Corp was great for checking that companies really were trying to do some things, now that's the default / minimum we expect from everyone, the bar has to raise for it to be a check that companies really are doing everything they can. Also, side point, but if your reactive corporate statement doesn't stand up to being spoken out loud, even in a satire sketch, then it probably needs rewriting! 😆 #BCorp #sustainabililty #ESG
Today Havas had their B Corp certification revoked. I wonder if Havas CEO Yannick really cares. Please don’t forget that they still work with Shell This sketch is word for word what he said to campaign back in October. Havas are a great agency, with some amazing talent. You should not be working with Shell.
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OUCH. Superficial branding; where you say, but do not do; will cause increasing issue for business, especially when your claim is big. For all businesses who think you can say what you like in market without operationalising your promises to your consumers, take serious note. For those who are serious about operationalising brand, we’d love to talk. Thanks as ever Rob Mayhew for the astute commentary, this time with little translation required to achieve maximum irony.
Today Havas had their B Corp certification revoked. I wonder if Havas CEO Yannick really cares. Please don’t forget that they still work with Shell This sketch is word for word what he said to campaign back in October. Havas are a great agency, with some amazing talent. You should not be working with Shell.
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We are on a mission to put a stop to superficial brand, where a business makes a promise and fails to act on it. Branding based on nothing more than pretty logos and spin puts your business at risk. We've done the work using Kantar and Gartner research. A meaningful promise can drive 9% growth in brand value. But 59% of your market is wary of claims. And a mis-step will set you further back than if you'd made no claim at all. We need to move beyond headlines. If your brand and marketing makes a promise to your consumers that you have not operationalised, you are [insert topic here]washing. And it will hurt your reputation, and your bottom line. Conclusion: Brand is an operationalised promise. That means saying it AND doing it. As for "brand" that is nothing more than a pretty logo, save your money. But if you want your brand to drive bottom line growth with ROI, hit us up. We guarantee it. #brand #experience #consultancy #growth #results #guarantee #businessstrategy #credibility #letsmakesomechange
Today Havas had their B Corp certification revoked. I wonder if Havas CEO Yannick really cares. Please don’t forget that they still work with Shell This sketch is word for word what he said to campaign back in October. Havas are a great agency, with some amazing talent. You should not be working with Shell.
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Very happy to have played a very small part in this calling for this to happen, well played B Lab for doing the right thing 👏 I’m a massive advocate for B Corp and a massive advocate for the biggest organisations in (all) industries using the B Impact Assessment ‘tool’ to transform. Yet Havas totally took total liberties here. Having spoken to a number of clients (and employees) of Havas who are rightly shopping about right now - I certainly wouldn’t want to be in their reputational risk or people & culture teams at this moment 👀 And it doesn’t just stop with Havas, network agencies globally are totally under threat. Yes they have size, heritage and media buying power - 🛥️ and can afford a banging boat at Cannes 🛥️ - but if forward leaning clients don’t want to be associated to you because of your client list, and your best talent is jumping ship - surely the best strategic business direction is to take advise from an organisation like Clean Creatives and get your house in order. But what about the stability of employment for existing employees? I can’t imagine the outgoings of a network agencies IT costs, let alone their primo location global offices - but ‘not taking the brief’ doesn’t just protect the agencies reputation - built from hundreds of thousands of hours of brilliant strategic and creative minds collaborating to drive remarkable communications - it also protects the hundreds if not thousands of jobs that will be lost from ‘natural churn’ and clients hitting the eject button. Big news for B Corp, big news for agencies. #Agency #Greenwash #BCorp
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