“To Cannes or not Cannes?”
There seemed to be a time when people celebrated success, rewarded creativity and banded together as a bunch of talented misfits, celebrating the great and good of the advertising industry, applauding each other whilst getting totally off their nut with only photos to prove they were there.
Sadly (to me) it seems those times have gone.
Yes, Cannes cost a lot of money. Yes, it’s all a bit pretentious, and yes, there will be PLENTY of folks who say it’s shite - however I bet if someone did a survey it would be those that didn’t get invited, couldn’t afford to go, couldn’t get time off, or are simply aren't that good that complain the loudest.
Yes, yes, there will be those that hate crowds, don’t care about awards and think the whole thing is a bunch of irritating guff…
If this was true let’s scrap all forms of awards then.
The Oscars? Who gives a shit.
Having had the pleasure to work with creatives at all levels (from interns to CCO’s) across the globe, and from all walks of life, I know so many of them care a great deal when their work is applauded on the global stage. It means a HUGE amount to them.
If you don’t care, that’s fine. But I’ve seen so much negativity around Cannes on LinkedIn and ‘what it stands for’ it’s made my stomach churn.
Choosing not to enter, to shy away from awards quietly is perfectly fine. Knowing who you are, what you stand for, and ensuring best in-class results for you, your team, your clients is HUGELY admirable.
Honestly... that would probably be my style and approach.
However, if I won at Cannes I’d be proud as hell. The recognition of my efforts, my teams efforts, my agencies efforts, my family for putting up with all my late nights and mood swings, etc.
So, if you have won at Cannes, well fucking done.
If you have attended for the event to rub shoulders with influencers, meet mates, or just to get pissed. Well done to you too.
Here’s to the awards, the parties and the hangovers.
Without them, what’s the point.
#cannes #awards #opinions #winning #parties MCG Talent
Great stuff Luis 👏