Well, this is exciting. Last week we were named Effie Worldwide’s #1 Most Effective Agency in Australia AND #1 Most Effective Agency Network in Asia Pacific. Safe to say we’re absolutely stoked! This wouldn’t be possible without our incredible clients and hardworking staff. We appreciate you!
Wonderful!
Behind every achievement, there's a solid partnership. Hear from Shafaz Qazi, Manager of Programs at Philip Morris International, on his experience working with us. At Cartel, we believe in powering brands through digital marketing expertise to create impactful campaigns. #cartepr #digitalamarketingexpart #marketingdigital #prcampaign #clientsuccess #clientacquisition #digitalbranding #digitalcontent #marketingcampaign
| Director l FMCG | Commercial | Business Unit l Business Management l Business Developer | Business Marketing | Transformation | Sales | Revenue | Strategic Planning | Ecommerce | Retail | Sustainability | Latin America
Next week Cannes Lions International Festival of Creativity I´ll have the Honor to be part of Young lions Marketers competition 2024, what an honor and important responsibility. Can´t wait for an exited week! @Melissa Chen Andrea Quaye @chris brown Shannon Womack 🔜 I'm sure we´ll do our best 🦁 Gabriel Suárez Ortega #BusinessManagement #LiderandoEquipos #FMCG #Commercial #Innovacion #PlaneacionEstrategica #changemanagement #SalesAndMarketing
Get ready to learn all about the award-winning mindset and how to create ideas that attract the media with Tahaab Rais, Publicis Groupe's Chief Strategy Officer for the Middle East, North Africa, and Turkey. Tahaab has won more than 750 awards and is also an award-winning film director. And guess what? He'll be your teacher at the Sweathead Award-Winning Creative Briefs masterclass. This online masterclass will take place on Wednesday, October 18, 2023, from 12pm to 3pm ET. For 3 hours, Tahaab will take you through the following: - Why an award-winning mindset is important, - What an award-winning mindset is, and - Practical ways to improve your thinking at work. You'll also learn: - How world-class publicity happens, - Why fame is important, - How to create ideas that demand a lot from the media, and - How to work the system to get ideas across. - Tahaab will show you how he worked to win over 750 awards. Limited tickets are available. Comment "Tahaab" to receive more information. P.S. If you want to buy 5 or more tickets to receive a 20% discount on access to the masterclass, send us a DM "GroupticketsTB" and we'll get back to you. #SweatheadMasterclass #Award #CreativeBriefs #Advertising
What did they just do? Brands like #coke #BritishAirway & #coors are immensely confident in their own skin to be able to tear apart the rules of the game. Or are these the new rules? Thanks Prasad for putting this piece together in ET BrandEquity #brand #brandleadership #designleadership Link in comments.
Sometimes, you feel like tearing up the guidelines and casting the manuals aside. But something within usually stops you. This year, at Cannes Lions it was almost like the coming together party of those who dared to walk the thin edge. Who for a brief moment decide to put those hard-bound brand guidelines aside and savour the sweet taste of success. These were brands that hoodwinked the brand police and entered the no-go zones. Almost endorsing the words, darr ke aage jeet hai! They included venerated brands like Coca-Cola, British Airways and the likes. Of course, we have seen such bravery in earlier years. But as Cannes Lions 2024 suggests, that tribe is only growing. Our special issue today is a toast to the non-conformists 🥂 A big Thank You to the ad and marketing professionals who engaged with us for this special (some of them, directly from Cannes). Prasoon Pandey | Kainaz Karmakar | Sambit Mohanty | Subash Balar | Ashwini Deshpande | Harsh Kapadia | Link to our special Cannes Lions issue articles in the comments below.
Effie Greater China #GlobalizationAwards continues to observe the opportunities and potential in #overseasmarketing and select the most effective works. Congratulations to all the winners and 2023 Ranking Top 3 of Effie Greater China #GlobalizationAwards! As the 2024 season approaches, look forward to more exciting #overseasmarketing cases! #Effieawards Effie Worldwide Alex Haoyu X.
Co-Founder of MCG Talent | Senior Headhunter & Talent Advisor | If you want straight talking, no nonsense advice whilst achieving results DM me.
“To Cannes or not Cannes?” There seemed to be a time when people celebrated success, rewarded creativity and banded together as a bunch of talented misfits, celebrating the great and good of the advertising industry, applauding each other whilst getting totally off their nut with only photos to prove they were there. Sadly (to me) it seems those times have gone. Yes, Cannes cost a lot of money. Yes, it’s all a bit pretentious, and yes, there will be PLENTY of folks who say it’s shite - however I bet if someone did a survey it would be those that didn’t get invited, couldn’t afford to go, couldn’t get time off, or are simply aren't that good that complain the loudest. Yes, yes, there will be those that hate crowds, don’t care about awards and think the whole thing is a bunch of irritating guff… If this was true let’s scrap all forms of awards then. The Oscars? Who gives a shit. Having had the pleasure to work with creatives at all levels (from interns to CCO’s) across the globe, and from all walks of life, I know so many of them care a great deal when their work is applauded on the global stage. It means a HUGE amount to them. If you don’t care, that’s fine. But I’ve seen so much negativity around Cannes on LinkedIn and ‘what it stands for’ it’s made my stomach churn. Choosing not to enter, to shy away from awards quietly is perfectly fine. Knowing who you are, what you stand for, and ensuring best in-class results for you, your team, your clients is HUGELY admirable. Honestly... that would probably be my style and approach. However, if I won at Cannes I’d be proud as hell. The recognition of my efforts, my teams efforts, my agencies efforts, my family for putting up with all my late nights and mood swings, etc. So, if you have won at Cannes, well fucking done. If you have attended for the event to rub shoulders with influencers, meet mates, or just to get pissed. Well done to you too. Here’s to the awards, the parties and the hangovers. Without them, what’s the point. #cannes #awards #opinions #winning #parties MCG Talent
Well, how about that. The global leader in Effectiveness awards rankings on the WARC Effective 100 is Omnicom. While we are thrilled to lead the Middle East on the WARC Creative 100 rankings, the Effectiveness rankings lead at a holding company level is lovely news as well. Great creative leads to great effectiveness. #TheWorkTheWorkTheWork #IMPACTBBDO #BBDO #WARC BBDO Worldwide
We are excited to announce that we will be joining Ascential’s LIONS Division, alongside their impressive portfolio of brands - Cannes Lions International Festival of Creativity, WARC, Contagious, and Acuity Pricing (formerly Brand View) (subject to regulatory approval). LIONS and Effie are the most powerful benchmarks of creativity and marketing effectiveness. We look forward to what we can achieve with the global marketing and business communities, and how we can demonstrate that really effective and creative marketing is a route to growth for all organizations. Our mission to lead, inspire, and champion the practice and practitioners of marketing effectiveness globally remains unchanged. Our ability to deliver it at scale and across our Academy, Insights and Awards programs becomes even greater. Our heritage as a not-for-profit will be preserved and transformed into a new global foundation: The Effie and LIONS Foundation, Inc. (subject to regulatory approval). The Foundation will be dedicated to educating the next generation of talent, offering training for all marketing students, especially those under-represented in the marketing community. The rigor and process of the Effie brand will remain, and our team will continue to deliver to the high standards you expect from us. Our new alliance has the potential to bring extraordinary value to our industry and we could not be more energized for what’s next. Creativity. Effectiveness. Together. Read more here: https://lnkd.in/eSWsH8J2 #effies Traci Alford Jae Goodman Philip Thomas
Cannes Lions 2024: 8 more shortlists for India, tally reaches 54. Four shortlists for Leo Burnett, three for Ogilvy and one for #BrandDavid. #e4mAtCannes🇫🇷 #CannesLions2024
TBWA\HAKUHODO welcomes Wataru Uchida as its new president and chief executive officer. 🏴☠️ A long-time pirate already, Wataru has been an integral part of TBWA\HAKUHODO's journey since its inception in 2006. Speaking about the agency’s commitment to innovation and societal impact, Wataru says: "In this era of rapid change, where the role of advertising and AI’s influence is hotly debated, we see an opportunity not just to adapt but to lead with joy. “Our creativity, powered by the Disruption methodology, is far from reaching its limit." 🚀 Read more via Campaign Brief Asia: https://lnkd.in/eTYMGMKS
Great stuff Luis 👏