I always learn so much from Jack Wilson! My key takeaways from our thought-provoking breakfast & panel discussion...
- AI in research is in a "hype cycle"
- BUT we shouldn't jump in headfirst; we should look for the right use cases... lower risk "test & learn" opportunities first
- We can all benefit from healthy scepticism about the extent to which AI can replace current ways of working. We might get there in future but there is a way to go (and work to do!) before this becomes the norm
- AI optimisations will pave the way for faster, more engaging research processes for researchers and participants; something our industry definitely needs...
- ...but Debrah Harding rightly urged caution here. AI has the power to improve our industry reputation, but it could also quickly destroy it if researchers aren't using it properly.
- To use AI properly, we need to upskill. And this is pretty much why I love research... our skillset is never complete, we never stop learning. Every project brings a fresh opportunity to try something different, and maybe do it better!?
Our breakfast events are back! 🥐🍇☕️
It was so good to meet those of you who joined us in person to hear Jack and our amazing panel from Market Research Society (MRS), BBC and CoLoop share their thoughts on the future of AI 🤖
We hope you enjoyed it. We’ll be back very soon with news of our next event! 💥
#AI #MakeYourMark
