Numerator’s Post

This is a fantastic article Lukas Southard and BevNET.com, Inc. So many angles and stories to unpack here about an incredible category Love to see some of my favorite brands, associations, suppliers, and retailers, all mentioned in the same article BRĒZ Flyers Cocktail Co Hemp Beverage Alliance PAMOS BEVERAGE CO. Cannabis Beverage Association But man… Brightfield Group What is going on here? Y’all continue to undervalue the hemp market and for the life of me I can’t figure out where these numbers come from “Dollar sales from hemp THC beverages was $98.1 million in 2023” I would imagine MN alone clears twice as much as this. There are probably 300 THC beverage brands nationally at this point. One of them did $30 million in 2023 by themselves. There are thousands of places to get THC beverages. 2,500 in MN alone. Places like Total Wine & More, Spec’s, Hemp House MN , grocery chains, gas stations, etc On top of that, there are millions of transactions happening online to add to it. Lastly, if economists like Beau Whitney have the hemp market pegged around $28 billion, beverages only make up 0.35%? I would love to learn about how that $98 million was arrived at But what I would love to do even more is crowd source this… I’m sure everyone who works in this category would love to know and answer the question “how big is the hemp THC beverage market in the US” I have a few numbers in my head, but before I post them, I’d like to hear from you. Throw your best educated guess into the comments below on how big you think the THC beverage market is in the US and walk us through how you got to that number👇 We owe it to people who are giving us a voice to this category. Let’s not undersell it. #hemp #thcbeverages #data

Modern Retail discusses how beverage brands, including those offering THC and hemp-infused drinks, are promoting themselves as alternatives for Dry January participants, with dispensaries and individual brands noting increased sales during the month-long challenge. As people seek alternative options to alcohol, Jesse Tolz, VP of Marketing for The Travel Agency: A Cannabis Store comments that cannabis RTDs are a “helpful entry point for those who are cannabis curious, or for those who are looking to transition or complement their smoking or vaporizing of cannabis.” Read the full piece below: #cannabisindustry #cannabismarketing #modernretail #cannabis

Numerator’s recent article, Stirring the Pot: Cannabis and the CPG Market, highlights marijuana’s noteworthy impact on food and beverage consumption habits. 🌿 THC–the main psychoactive ingredient in the cannabis plant–appears to have a significant influence on consumer behaviors. 🧑 Consumers who say they use THC products are more likely to be Gen Z or Millennials, have low to middle income (<$60K), and have health concerns around anxiety and stress. Nearly two-thirds (64%) say they use THC products a few times per week, with 38% saying they are daily users. 🍽️ Among THC users, 17% of Boomers said they eat or snack while using THC products –– rising to 27% of Gen X, 43% of Millennials, and 50% of Gen Z. 🥪 Compared to non-users, THC users spend a larger portion of their grocery dollars on categories like sports & energy drinks (1.7x), beer (1.3x), frozen sandwiches (1.3x), frozen pizza (1.1x), and frozen appetizers (1.1x). Read the article: https://bit.ly/3KVk0AC #Numerator #cannabis #THC #CBD #consumerinsights #consumersurvey

When it comes to building a beverage brand in the Cannabis arena, how can you not get in the game with the Hemp derived THC Beverages. Consumer Access is so important to building a Brand! Here is my take on the Why. For me, this is all about building a brand and creating Value! When it comes to selling THC beverages in the US recreational cannabis market, the choice of consumer interaction channels has a significant impact on volume and market reach. While the traditional route of selling through cannabis dispensaries provides a solid foundation, the potential for hemp-derived THC beverages to thrive in a multitude of consumer interaction channels is immense. Contrasting the two approaches, selling hemp-derived THC beverages through grocery stores, small format shops, smoke shops, liquor stores and convenience channels, as well as various on-premise consumption formats, presents a compelling advantage in terms of volume and market accessibility. With these diverse consumer interaction channels, the potential volume of sales can see a substantial increase, tapping into a wider consumer base beyond the traditional cannabis dispensary clientele. The advantages of this approach are clear: Increased Volume: Access to diverse consumer interaction channels opens up a larger market, potentially leading to higher sales volumes. Broader Market Reach: By leveraging multiple consumer channels, hemp-derived THC beverages can reach a wider demographic, including consumers who may not typically visit cannabis dispensaries. Enhanced Convenience: Making THC beverages available in grocery stores, small format shops, liquor stores and convenience channels offers unparalleled convenience for consumers, potentially driving higher consumption rates. As the US recreational cannabis market continues to evolve, the potential for hemp-derived THC beverages in diverse consumer interaction channels presents an exciting opportunity for market expansion and increased consumer accessibility. These are all keys in Brand Building! Let's keep an eye on this space as we witness the transformative impact of varying consumer interaction channels on the THC beverage landscape. #THCbeverages #CannabisMarket #Hempbeverages #ConsumerInteractionChannels #Brands #Leadership

Cannabis beverage brands successfully capitalized on the growing interest in "Dry January" as consumers seek alternatives to alcohol. "This January was considered the “driest” since the start of the pandemic, according to data from Bloomberg Second Measure, which cites a 52% drop in observed alcohol sales during the first week of the month." More and more brands see THC beverages as a category they should be in, to strategically align with the growing popularity of alcohol free alternatives. https://lnkd.in/duqigMsN

The Expanding Market for Cannabis-Infused Foods and Beverages The market for cannabis-infused foods and beverages is rapidly growing, presenting exciting opportunities and unique challenges for the industry. Cannabis Risk Manager explores this expanding sector in a recent article. The increasing demand for these innovative products highlights the need for robust regulatory frameworks, stringent quality control measures, and creative marketing strategies. Companies are continually pushing the boundaries, offering a diverse range of infused products from gourmet meals to refreshing beverages. Navigating this dynamic landscape requires staying informed and adaptable. How is your business capitalizing on the booming market for cannabis-infused foods and beverages? Share your insights and experiences! #CannabisIndustry #InfusedFoods #CannabisBeverages #MarketGrowth #Innovation #Regulation #QualityControl #CannabisBusiness #Cannabis #RiskManagement https://lnkd.in/gzp3G4hy

https://lnkd.in/eDpZ7UBd A nice write up in BeverageDaily about the advocacy work being done by the Hemp Beverage Alliance for low dose hemp derived THC beverages. In short, regulate, license, test, age gate 21 , and tax to generate state revenue and self fund enforcement for the new safe marketplace. Hats off to Minnesota for being brave enough to bifurcate low dose hemp derived beverages to mainstream channels of distribution, while maintaining high dose cannabis products to the dispensary channel.

This sticks the landing on why THC drinks are the next big thing and why I’m ALL IN on Cann 🍹 Estimates the cannabis beverage industry will multiply in value from $3.9 billion in 2023 to $27.8 billion in 2032 🍹 Millennial women buy almost a third of cannabis beverages #beverageindustry #foodandbeverage #spiritsibdustry #beverages #nonalcoholic #soberoctober #cannabisbeverages #hempindustry #cannabisindustry

Slightly glossed over in this article is that cannabis infused beverages are the fastest growing form factor in the industry. What is not listed in the article, and maybe even more interesting, is that hemp-derived THC-beverages also are the fastest growing category in many major liquor stores, chains and independent across several states in the USA. #cannabis #delta9

Regardless of the origin or where you shop, the future of drinking is in cannabinoids. It's a proven delivery method for functional ingredients and hemp D9 is proving the demand for these alcohol alternative beverages (particularly when they are more accessible and sold outside of the dispensary channel, but that does not mean you can't use beverage as a tool at recreational retail!). When it comes to social acceptance and enjoyable, consistent experience...the future of cannabis consumption is beverage. #drinkcannabis #thc #hempd9 #CBD #noandlow #drinking #beverageindustry #alcoholalternative #beverage #drinks