Numerator’s Post

We're now less than a week away from Amazon's October Prime Day. While everyone's focus is on Amazon, and rightfully so, I think it's important to remember that Prime Day has turned into a much larger ecom-wide event. As shoppers browse for deals, they are going beyond just Amazon. They're comparing prices, checking offers, and moving from site to site. This behavior influences the entire ecommerce landscape, impacting major platforms like Walmart.com and Target, resulting in significant traffic and sales increases across the board. During the first Prime Day event of the year, shoppers indicated plans to spend an average of $150 on Amazon and another $100 on other online stores (Statista). So, as you gear up for the Prime Day rush, don't get so zeroed in that you miss the big picture. Ensure your inventory is stocked, promotions are aligned, and customer service is ready across all ecommerce channels. Because when Prime Day starts, it's not just an Amazon event; it's a major shopping day everywhere. #PrimeDayInsights #EcommerceStrategy #CrossChannelImpact

💥 Amazon Prime Day Sales Set to Break Records! 💥 According to a data firm, Amazon Prime Day sales are expected to reach a record US $14 billion this year! This incredible milestone showcases the growing influence and popularity of online shopping events. Stay tuned for more updates and insights and follow Clothoro for the latest trends! #AmazonPrimeDay #Ecommerce #OnlineShopping #RetailTrends #SalesGrowth #MarketTrends #BusinessInsights #ConsumerTrends

📢Amazon, the e-commerce giant, has once again set the stage for a seismic shift in the holiday shopping landscape with the announcement of its second annual October Prime Day. This bold move is likely to prompt other retailers to swiftly adjust their strategies to keep pace, as the company seeks to capitalize on the consumer demand for early discounts and deals. 🛒Last year's October Prime Day led to competitors initiating markdowns earlier than usual, altering the Black Friday and Cyber Monday discounting calendar. Despite falling short of expectations compared to the main Prime Day, Amazon's decision highlights consumers' unwavering focus on value and bargains. 🔥Neil Saunders, Managing Director at GlobalData, emphasized Amazon's strategy of enticing consumers with appealing promotions to drive sales growth. This year, Amazon is offering extended preparation time for Prime members, deviating from past last-minute announcements. 🏢Amazon's proactive approach continues to reshape the retail landscape, intensifying competition and pressuring profit margins. As consumers prioritize early discounts, the October Prime Day could redefine holiday shopping dynamics, ultimately shaping the future of retail. Sourced from RetailDive 📩 Send us a message and let us know how we can help #ecommerce #amazon #amazonprimeday #primeday #holidayshopping #shoppingseason #retail #retailindustry #discounts

Amazon Prime Day has evolved into a significant promotion, generating immense revenue and showcasing Amazon's strategic prowess. By creating an exclusive shopping event for Prime members, Amazon has not only boosted its sales but also reinforced customer loyalty and expanded its Prime subscriber base. The anticipation and exclusive deals drive massive traffic to their platform, resulting in a surge of purchases across various categories. This event exemplifies Amazon's ability to leverage data-driven insights and innovative marketing to create a shopping phenomenon that benefits both consumers and sellers. In response, other retailers like Walmart, Target, and Best Buy have launched their own sales events to counter Amazon's dominance. While these efforts have attracted considerable attention and driven some competitive pricing, they often fall short in matching Amazon's seamless integration of Prime membership benefits, extensive product range, and robust logistics network. To truly compete, I would suggest these retailers need to focus on further enhancing their digital infrastructure, loyalty programs, and customer experience to offer comparable value to what Amazon provides. Where they have brick & mortar stores, determining how to leverage those assets to drive revenue remains critical. Do you shop Amazon Prime Day? How about these other promo days? #AmazonPrimeDay #Ecommerce #CustomerLoyalty #RetailInnovation #DigitalTransformation #PrimeDeals #CompetitiveStrategy #RetailWars

#Amazon shoppers are once again skimping their way through the fall Prime Day sale with most items purchased costing less than $20 and few items purchased above the $100 mark. One thought is the sale isn't about making money at all, but gleaning insights now about what shoppers are interested in before the holiday season kicks in so they can be targeted later. What's standing out to you during Prime Big Deal Days other than the new name? https://lnkd.in/gxEk-Fcp #onlineshopping #retail #ecommerce

#Amazon Update In recent Amazon's first Big "Spring Sale" held from March 20 to March 25, 2024 the sale wasn't as massive as Prime Day, it still drew significant numbers of customers from both Prime and non-Prime member. #Details -According to data from Pymnts Intelligence, "28%" of US consumers and "38%" of Amazon Prime members took part in the March sale. -Health and Beauty emerged as the top-selling category with "51%" of shoppers purchasing products from this segment. - Unlike Prime Day, the Big Spring Sale was not exclusive to Prime members and focused on seasonal goods like outdoor, home, beauty, and fashion items, among others. #P.S. This survey report is based on 7,400 US consumers. In the nutshell, now you know which category performs better in Spring, so if you're selling or planning to sell in this category, than plan ahead Stay informed, Stay ahead #Happy$elling Best Shoaib A. Digital InvestUp #digitalinvestup #ecommerce #ecommercebusiness #ecommercemarketplace #Amazon #amazonsellers #amazonagency #PPC #amazonupdate #amazonfbasellers #amazonconsultant #amazonexperts

Amazon Prime Day is nearly upon us. What can shoppers expect in terms of promotions on Amazon and other retailers? Leveraging Euromonitor International's daily promotional data, we can tease out insights. Below are some learnings from beauty and personal care e-commerce, specifically: 💄 Ongoing promotions are not a central part of Amazon’s strategy – at least on a year-round basis. For the first six months of the year, Amazon offered fewer beauty and personal care products on promotion than the average retailer. 💄 In 2022, other retailers had a higher promotional rate than Amazon during the Prime Day events in both July and October. The non-Amazon retailers likely felt more pressure than the leading player to offer promotions to drive sales and reduce inventory amid greater economic uncertainty. 💄 Amazon’s percentage of beauty and personal care products on promotion peaked at 17% during the summer Prime Day on July 13, up from its 11% average outside of the sale period. This outpaced the promotional incidence at other retailers. Will we see more of the same with Amazon offering more promotions as compared with other retailers this week? Stay tuned! In the meantime, you can read more in my Forbes column (Link in the comments 👇). #retail #amazonprime #PrimeDay #ecommerce #promotions

Amazon Prime Day spending expected to reach record $14B Shoppers are likely to spend roughly $14 billion during Amazon's Prime Day two-day shopping event this week, according to projections from Adobe Analytics, a firm that studies e-commerce transaction data. Spending at Amazon , opens new tab  on Tuesday and Wednesday could rise 10.5% from Prime Day 2023, Adobe said. The online retailer began holding Prime Day a decade ago, typically in July. Prime Day accounts for 1% to 2% of Amazon's net global sales, according to CFRA Research. Adobe Analytics, which analyzes over 1 trillion commerce transactions online, projected that the first day of the event will drive $7.1 billion in online spending, up 11.3% year over year. The second day is expected to bring in $6.9 billion online, up 9.2% year over year. #amazon #primeday #started #amzn #shopping #shop #people #bnpl #buynowpaylater #goods #bargain source : reuters, adobe