Nudgd reposted this
🌍🚴♀️ 𝗘𝗺𝗽𝗼𝘄𝗲𝗿𝗶𝗻𝗴 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗠𝗼𝗯𝗶𝗹𝗶𝘁𝘆 𝘄𝗶𝘁𝗵 𝗦𝗺𝗮𝗿𝘁 𝗡𝘂𝗱𝗴𝗲𝘀 🚶♂️🛴 Nudgd, is a Swedish startup, and with their digital platform Smart Nudges Mobility they leverage #behavioural science to promote #sustainable #transport habits. 🌱 Through the Kickstart Innovation Program, Nudgd collaborated with Helsingborgs stad on a pilot project aimed at transforming the mobility mindset in schools. The results were outstanding: 📈 𝟯𝟵% of participants chose or planned to switch to active travel modes. 👨👩👧👦 Engaged 𝟮,𝟰𝟬𝟬 parents and staff 𝗮𝗰𝗿𝗼𝘀𝘀 𝟮𝟱 𝘀𝗰𝗵𝗼𝗼𝗹𝘀. 🚶♀️ 𝗗𝗼𝘂𝗯𝗹𝗲𝗱 the likelihood of switching from car use to active transportation. 🏆 Awarded the prestigious 𝗠𝗼𝗯𝗶𝗹𝗶𝘁𝘆 𝗔𝗰𝘁𝗶𝗼𝗻 𝗔𝘄𝗮𝗿𝗱! By integrating nudging principles, the initiative successfully encouraged environmentally friendly modes of transport such as #cycling, #walking, and #skateboarding, enhancing both #safety and academic #performance in primary schools. Kickstart Innovation continues to drive impactful change by fostering collaborations between startups and leading organizations. Kudos to Katka Letzing, Raimund Philip Neubauer, and the entire Kickstart #team for their relentless efforts in shaping a sustainable future! 🌿 Discover more about this inspiring project 👉 https://lnkd.in/ddYx7rps Read about the case study 👉 https://lnkd.in/eAbiVHnV
