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What is #WISMO? 🤔 If you run an online store, you've probably had to deal with WISMO's "where is my order" problem. These days, customers want to know what is happening with their orders NOW 🏃 So if they don't have that information, then... they call you or the order service. Or they write messages with the exact question: "Where is my order?!” ⚠️ A Sendcloud study found that during peak season, WISMO-related calls can account for more than 35% of all customer service inquiries! Not only does this frustrate customers, it also frustrates your staff! How to tackle WISMO? 🎯 To reduce the impact of this phenomenon, you can implement systems that allow real-time #tracking of shipments. It is slowly becoming the standard. A study by Accenture found that most online shoppers (66%) want real-time #order tracking, and 75% are willing to pay extra for it! Most vendors offer tracking within their #ecosystems (a great example is InPost, which provides lots of details about the current status of a package). All you have to do is send the customer a tracking link and that’s it! ✅ But what about orders that require more steps than just packing and shipping? How do you get that information to the customer? 🔎 One way is to implement a system that tracks the status of each order and sends updates to customers at various stages. Various third-party automation tools, such as Zapier or Microsoft Power Automate can do this. These tools can trigger actions based on changes in your database. The customer can be automatically informed about any status change by #SMS or #email 📩 This will certainly lessen the suffering caused by the long wait for order fulfillment. 😉 You can also create a #dedicated order status page for your site, like a customer dashboard. Customers can log in and see real-time updates on their orders without having to contact customer service. This page should display things like: 👉 current status of the online order, 👉 detailed tracking information, 👉 estimated delivery time, 👉 any relevant updates. Such a panel is a good option, especially if you sell products that are personalized in some way and require more time to prepare. 🛠️ 🌟 At NubiSoft we have experience in preparing such functionalities. If your customers call or write and ask about the status of their order - contact Michał or Łukasz. We will find a solution to that. 💪💪

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