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Do you know what percentage of online shopping carts are #abandoned before purchase? 🛒 According to the Baymard Institute it’s nearly 70%. 70%‼️ But why do shoppers abandon their #carts? Here are some interesting facts: #1 Unexpected extra costs 💸 Depending on the study, results show that anywhere from 40% to 60% of shopping cart abandonment is due to unexpected additional costs such as shipping, taxes, or other fees. #2 Forced account creation 🔑 The second most common reason for abandoning shopping carts is the need to create a new account in the store system - up to 37% #3 Complex #checkout process 😵💫 A complicated or time-consuming ordering process makes customers more likely to abandon their shopping carts. Each extra step, especially those asking for new information, increases this risk. In fact, 28% of online shoppers abandon their purchases because of this. How to combat this challenge? 🤔 We have prepared a special graphic that compares 3 types of notifications: #email,#push and #sms. Each has its advantages and disadvantages, although, in our opinion, SMS communication wins over the others – it has the highest #deliverability and #effectiveness.🏆 How do you send text messages to your customers? There are several ways. You can use: 👉 specialized #plugins (depends on the platform you have a store on) 👉 functionality of some large systems for automation (Twilio, Zapier, Make) 👉 Use third-party SMS services (SMSAPI) or... 👉 you can get a customized solution tailored to the specifics of your business. Not sure what to choose? DM to Robert or Łukasz – we can help you find the perfect way to tackle your challenges.

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