NR Consulting’s Post

Real talk... A good Marketing Ops leader isn't someone who can improve and optimize Marketo or Hubspot and manage the integration with Salesforce. A good Marketing Ops leader isn't someone who builds attribution reports and campaign results dashboards. A good Marketing Ops leader isn't someone who sets up and manages a bunch of integrations. A good Marketing Ops leader IS someone who truly understands the business goals and the business levers of marketing and their cross-functional partners. A good Marketing Ops leader IS someone who understands the day-to-day of every marketing team member they work with. A good Marketing Ops leader IS a lot like a consultant and a coach, who helps not just their team, but the entire marketing department and the company be better at their jobs. If you don't have a Marketing Ops leader who is more than just a hands-on-keyboard leader, you are missing out. And if you yourself are just a hands-on-keyboard Marketing Ops leader, you are also missing out. #realtalk #droppinknowledge #tothepoint #noscrubs #tlc #moopsididitagain #hashtagwarriors #micdrop #mopsprosarewickedsmaht

Podium was growing fast, and so was its campaign output, but despite the team’s talent, the high volume of campaigns resulted in a somewhat chaotic process. Now with Jeto, anyone can self-serve Adobe Marketo campaigns easily. No more back-and-forths, just review & launch. Podium tripled email requests without hiring, making campaigns a breeze. Learn more! https://lnkd.in/eeUPj_F7 #marketo #adobemarketo #marketoengage #marketingops #marketingoperations #marketingtecnology #martech #marketingautomation

Eloqua is great for engaging with your audience in multiple, complex, and successful ways - but what about the reverse of that? We're sending out campaigns and notifying recipients of relevant updates, but tracking and measuring their engagement on our website is just as important. Understanding exactly where they showed interest is crucial. For this purpose, Eloqua offers a Visitor table, providing valuable insights into their activity, interest, and origin. But instead of me rambling, check out this 3-minute read to shed light on the subject. Enjoy your weekend! See you on Monday :) #Logarithmic #MarketingAutomation #Visitors #Insights

Salesforce Marketing Cloud is a powerful digital marketing platform that empowers businesses to connect with their customers in personalized and meaningful ways across multiple channels. It offers a suite of tools for email marketing, social media management, mobile engagement, advertising, and analytics, allowing companies to create tailored experiences at scale. For more info check below document. #marketingcloud #salesforce #salesforceadmin #hikmadh

Consider Salesforce Marketing Cloud if you need a robust platform for campaign management. It's an all-in-one solution that lets you handle everything from email marketing  to mobile marketing to advertising - all in one place. Create highly personalised campaigns that cater to the individual preferences of your audience, and save time with powerful automation features like automating email campaigns and social media posts. Get real-time analytics and reporting to optimise your campaigns for better results. Salesforce Marketing Cloud integrates smoothly with other Salesforce products and third-party tools, letting you harness multiple data sources to create effective campaigns. Give it a try and experience the power of Salesforce Marketing Cloud for yourself!  #salesforce #marketingcloud #campaignmanagement #automation #personalization #analytics #integration

Want to create a more personalized experience for your prospects and customers? Put those Marketo forms to good use! Marketo forms allow you to send different assets as well as send people to different thank you pages based on the answers to questions. You can further personalize each different thank you page or landing page based on different values (use dynamic content based on segments). What are some good use cases? Send people to different pages if they have a different product interest or have specific job titles. Someone a customer of one of your products? Send them to a page to acknowledge that and introduce other products. Customize the individual pages dynamically to feature the sales owner (put a picture of the sales owner as well as contact information and a quick introduction). Customize pages based on geographic location (think images, messaging, etc.). Don’t have values in specific fields? That’s ok. You will be setting up a default page to use as a catch-all. Deliver the content your prospects and clients want, with the tone and verbiage that resonates with them, and makes them feel heard and feel like you are just speaking to them. #marketo #marketoforms #marketingoperations #mops #marketingops

Looking for help with Pardot? Here are Top 20 questions (and answers) for Pardot in our 4-part FAQ guide. Read here ==> https://lnkd.in/gRuw8THS #SalesforcePardot #MarketingAutomation #LeadNurturing #EmailMarketing #LeadScoring #CRMForce #MarketingSuccess #CustomerEngagement #DataDrivenMarketing #Personalization #MarketingROI #AutomationTools #SalesforceIntegration #FAQGuide #DigitalMarketing #B2BMarketing

Mailerlite vs ActiveCampaign

#Marketo Roles and Assignments In my early Marketo admin days, I didn't utilize each role as I should have. However, it's crucial to understand the various roles within Marketo and who typically fills these roles. 1. #Admin - Who: Main user in Marketo, senior marketing operations professional or IT specialist. - Responsibilities: Manages user permissions, oversees system integrations and ensures the overall health and maintenance of the Marketo instance. 2. #MarketingManager - Who: People responsible for campaign strategy and execution. - Responsibilities: Designs and manages marketing campaigns, sets up programs and events and monitors performance metrics to optimize results. 3. #ContentCreator - Who: Copywriters, content marketers and designers. - Responsibilities: Develops content for emails, landing pages and social media, ensuring alignment with the overall marketing strategy. 4. #MarketingAnalyst - Who: Data analysts and marketing specialists focused on performance measurement. - Responsibilities: Analyzes campaign performance, generates reports and provides insights to refine marketing strategies and improve ROI. 5. #SalesUser - Who: Sales representatives and account managers. - Responsibilities: Uses Marketo insights to understand lead behavior, prioritize follow-ups and tailor their sales approach for better engagement and conversions. 6. #ProgramManager - Who: Project managers or marketing operations specialists. - Responsibilities: Coordinates various marketing programs, ensures timely execution and aligns marketing efforts with business objectives. 7. #EmailSpecialist - Who: Email marketers with a focus on campaign execution. - Responsibilities: Manages email marketing campaigns, including segmentation, personalization and A/B testing to drive engagement and conversions. 8. #WebDeveloper - Who: Front-end developers and webmasters. - Responsibilities: Ensures seamless integration of Marketo with websites, optimizes landing pages for conversions and manages web tracking and analytics. Understanding these roles and assigning the right people to each, businesses can maximize their #marketingautomation efforts and drive impactful results. #Marketo #MarketingAutomation #DigitalMarketing #MarketingRoles #BusinessGrowth