Novus Group (Pty) Ltd’s Post

With the gradual decline of print media, is there a future of print in today’s digital world? Industry experts share insights on print’s longevity, its unique value and future prospects. #futurefwork #digital @BusinessandFinance https://lnkd.in/e8RR3Sib

Detailed and Uninterrupted Reading Continues to Draw Readers to Newspaper: Report According to the report, it is important for print publishers to invest in recruiting young audience. It also further explained the narrative that print should be driving. https://lnkd.in/gunaV3q7 #printnz #powerofprint #vopp

Exciting Insights on the Future of Print Media! Andy Clurman, President & CEO of AIM Media, shares his thoughts on the future of print. He believes there's a future for print, highlighting its enduring significance as one of the oldest forms of communication. What are your thoughts on the future of print media? Let's discuss in the comments! #PrintMedia #FutureOfPrint #MediaIndustry #DigitalTransformation https://lnkd.in/et3jkz-K

In the last decade, the media landscape has shifted dramatically. We’ve seen high profile, established magazines and newspapers make the shift to digital only, but which is better, online or print? Read the full feature here👇🏼

The Print Media-Newapapers and Magazines are facing their hardest moments with rising social media. Contrary to claims that newspapers will soon go out of circulation, it would only struggle to survive, and the way to survive is to fuse with other mediums. This trend was predicted by Alvin Toffler some years back. "Media Fusion" is what the print needs to do in order to survive. You can read more in my upcoming book: MANAGING NEWSPAPERS AND MAGAZINES IN DIGITAL AGE- New Models and Frontiers." It will be available in March 2024.

Insight from our Marketing & Research Team: 84% of Americans read print 📰 or digitally accessed 💻 newspaper content every month, and 56% have used local newspapers to make a purchasing decision in the past month. These are just a few of the reasons why it makes sense to include your local newspaper's portfolio of print and digital placements in your media buy. #advertisingandmarketing #newspapers #strategy Caroline Pinsker David E. Karabag Ilene Greenberg

 In an insightful interview with Ulbe Jelluma, the Director of Print Power, he highlights the growing consumer dissatisfaction with the inaccuracies prevalent on social media channels. This year's Pew Research study reinforces his observations, revealing that 40% of US visitors to social media dislike the inaccuracy of these platforms, marking a 9% increase since 2018. Moreover, 45% of users prefer traditional news outlets for in-depth information about issues and events.Jelluma believes this trend presents significant opportunities for publishers with well-trusted news brands, as consumers increasingly seek reliable information in an era marked by uncertainty. As the demand for quality journalism rises, the role of print media in providing trustworthy content becomes more crucial than ever. #PrintMedia #QualityJournalism #ConsumerTrust Pew Research Center #publishing https://lnkd.in/gZGez2GR

Newsrooms, are you looking to shift from print to digital revenue models? In partnership with the Lenfest Institute for Journalism, we held a convening with 20 organizations in Detroit. Here are some of the best practices they shared: ✅ 1-on-1 customer service can go a long way For example, the Atlanta Journal-Constitution loaned iPads to subscribers for the duration of their subscription. The staff also went into the community to teach them how to use the device and show the AJC website features. ✅ New brands and products can help engage existing and new audiences For example, Alabama Media Group began building up its “portfolio of brands” years ago. With constant experimentation and audience feedback, it found new revenue streams to make up for the loss of print revenue. ✅ Mail delivery can help with carrier challenges For example, The Seattle Times and The Philadelphia Inquirer still have higher rates of print readership. Because mail delivery is cheaper and more reliable in rural areas, it can help prolong the viability of their print products. ✅ Transparency and regular communication is critical Alabama Media Group's Kelly Ann Scott said that transparency among newsroom leadership and providing talking points for conversations with readers can make the transition smoother. Read more here: https://lnkd.in/ez5kkGH9 #localnews

We begin a new essay series on Technology News and Literature, TechNewsLit Explores, which examines the state of today's news and media. Our first entry says conditions are right for classified advertising to make a comeback on local publications. #news #media #advertising #ClassifiedAdvertising #WantAds #OnlineCommerce https://lnkd.in/eCtbuPcT

Is print media really becoming a relic of the past? We've revisited and updated our article from July 2022, initially inspired by insights from AMS Media Group, to bring you the latest. Check out our fresh take, now including some recent print media circulation data.   Our piece doesn't just throw numbers at you; it offers our thoughts of media trends. We examine the enduring scepticism about circulation and readership figures, providing a balanced perspective on how print and digital media compare.   📈 Citing recent articles like the Press Gazette's coverage of December's ABC figures, we look at the nuanced realities of media consumption. Despite the rise of digital media, print hasn't vanished. It's an interesting landscape, where newspapers and magazines still find their audience, shaped by age, habit, and preference.   💡 The article isn't just about statistics – it's to look at how different generations interact with media. Why do some prefer the tactile feel of a newspaper, while others gravitate towards digital platforms? We explore this gradient of change, looking at the impact on various print titles over the past decade.   🌐 On the digital front, we echo Simon English of the Evening Standard, highlighting the persistent significance and evolving role of online media.   Read our full analysis on our website - "Is Print Media Dead?"   https://lnkd.in/e3FsQpcB