Nosto’s Post

Measuring What Matters in Site Search 📊🔧 The Invisible Flaw in Your Ecommerce Strategy Noteworthy 1: Accurate measurement of site search performance is thwarted by the limitations of common analytics tools, leading to missed optimization opportunities. Noteworthy 2: Innovative tracking solutions like searchHub provide more profound insights into customer search behavior, enabling targeted improvements. Quick Tip: Shift to specialized search analytics tools for a clearer understanding of your site search's effectiveness. #Analytics #EcommerceStrategy #SiteSearchAnalytics #ConversionOptimization

In the dynamic world of ecommerce, focusing solely on marketing performance isn't enough to stay ahead of the competition. What's the answer? Combining marketing product analytics is how to find the insights in your data needed to keep your shop on top. At Mixpanel, we've seen firsthand how a holistic view of your users' journeys—from engagement with marketing content to checkout—can transform your ecommerce strategy. We cover it all in our latest blog that shows you how to create personalized and optimized user experiences that keep your customers coming back and help grow your overall success 👇 https://lnkd.in/eNjKagVV

Interesting read.

Can your customers find your products online? Because they are constantly searching. They use Google to search. They use search across numerous retail and marketplace sites. When they hit your site, they use your onsite search. If your products don't appear in search, they aren't getting purchased. Here are 5 steps to ensure your products are findable. 1. Create a centralized source of truth for product data  PIM helps standardize your data, which is critical for onsite search. 2. Conduct customer research   You must understand the language your customers use if you want to make content findable for them. 3. Optimize for Google  Conduct keyword research and be mindful of the phrases you want your product pages to rank for. 4. Optimize for retailer & marketplace sites  Send them the data they require in the format they want. 5. Optimize for your own ecommerce website Accurate, consistent data reduces confusion across channel searches. As someone trying to improve your ecommerce ecosystem, you want to be sure you’re spending your time and money wisely. And there is no “magic bullet” solution to search optimization. It may be tempting to rip and replace your current onsite search engine, but if your product data is lacking, that won’t work. There is no substitute for doing things the right way. Ecommerce is about connecting your business to people who want to buy your products. It is critical to take the time to optimize your product data. You must understand your customers, their wants and needs, and their buying process. Then, you can optimize for search across multiple channels. #PIM #ProductInformationManagement #SearchEngineOptimization #OnsiteSearch #OmnichannelMarketing #OmnichannelStrategy

ONLINE STORE OWNERS Is @googleanalytics confusing to you? Consider our guide for a baseline guide for @woocommerce analytics. https://lnkd.in/gVV3GTc

ONLINE STORE OWNERS Is @googleanalytics confusing to you? Consider our guide for a baseline guide for @woocommerce analytics. https://lnkd.in/dghpTHq

Looking for ways to boost your Google Shopping profitability? Check out Search Engine Land's latest article that covers 3 advanced strategies for margin-based tracking: - How to create profitability-based account structures based on product profitability, inventory status and campaign segmentation. - How to track cost of goods sold (COGS) and report conversions with cart data to optimize your bids and budgets. - How to implement custom tracking solutions using Google Tag Manager and Google Analytics to measure gross profit at the product level. Read the full article on https://lnkd.in/g3n_Ags6 ! #GoogleShopping #Ecommerce #DigitalMarketing #SearchEngineLand #OnlineRetail #EcommerceStrategy #GoogleAds

Are you tired of creating marketing campaigns that yield little to no results? Do you want to enhance the shopping experience and maximize traffic for your Ecommerce store? Well, Marketing Analytics may be the solution to your problems. Read now to know how: https://lnkd.in/gcR_6xNP . . . . #marketinganalytics #ecommercesuccess #ecommercemarketing #ecommerce #salesforcepartners #marketingsuccess #dataanalytics

Transform your ecommerce game with product placement insights through digital shelf analytics. Boost visibility, and stay ahead in the digital marketplace. Read more: https://zurl.co/b984 #Digitalshelfanalytics #ecommercestrategy #Datadrivensuccess

Shocking documents from Google leaked. And I won’t annoy you with my rent on this. Instead, I’m sharing what our brave content team prepared - 10 ecommerce dashboard templates. Pick one, and start seeing the impact of SGE on your business. The web is flooded with templates and advice on how to build your own dashboards. Not all of it is useful, but I can help you cut through the jungle. So, here are the top 10 ecommerce dashboards, starting with our lovely Coupler.io: 💎 Shopify ecommerce dashboard by Coupler.io 📊Price: Free forever https://lnkd.in/dvjnpAMP 💎 Dashboard for ecommerce by SavvyCube 📊 Price: Free https://lnkd.in/ds-z3vpY 💎 Amazon ecommerce analytics dashboard by Porter Metrics 📊 Price: Free https://lnkd.in/dMYwDTWu 💎 Shopify/Facebook Ads ecommerce marketing dashboard by Geckoboard 📊 Price: from $39/mo, trial https://lnkd.in/dpMvFSw8 💎 Facebook Ad Campaign ecommerce sales dashboard by Databox 📊 Price: Free https://lnkd.in/dJEsvTpZ 💎 Shopify ecommerce performance dashboard by Polymer 📊 Price: Free https://lnkd.in/d8dnQz3h 💎 Ecommerce KPI dashboard by PenPath 📊 Price: Paid, details on request https://lnkd.in/d2Nw5yHm 💎 Ecommerce call tracking dashboard by DashThis 📊 Price: 15-day free trial https://lnkd.in/dz_QPfpf 💎 Ecommerce reporting dashboards by Boardroom 📊 Price: 2-week free trial https://lnkd.in/dyVx4RUS #EcommerceAnalytics #Ecommerce #Dashboard #Retail #Sales Got any other favorites? Let’s collect them in the comments!